May 1998 - Core

California State University, San Bernardino

CSUSB ScholarWorks Inland Empire Business Journal

John M. Pfau Library


May 1998 Inland Empire Business Journal

Follow this and additional works at: Part of the Business Commons Recommended Citation Inland Empire Business Journal, "May 1998" (1998). Inland Empire Business Journal. Paper 125.

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SPECIAL St:CTION 'frainees Sue f:nterprise for o, ertime Pay WOMEN·OWNED BUSINESSES



26 46 50

Fedco Stores



by Mathew Padtlla

One of the nation\ largest rental car compames has been hll wllh a statewide class-action lawsuit brought by five former management trainees. The ex-employees of Enterpnse RentA-Car Company allege that despl!e working an average of 50 to 60 hours per week they were not pa1d for overtime. While working in Enterprise's Cathedral City location, Alisa DiLorenzo, of Lorna Linda, said she was expected to work from open to close, 7 a.m. to 7 p.m., and sk1p lunch. But she never rece1ved overt1me pay for working more than eight hours in a


Fedco Inc. CEO and President Robert J. Steven ish announced late last month that the company plans to remodel its 10 Southern California stores, including ones in Ontario and San Bernardino. The renovations are part of a modernization plan designed to increase profitability and member satisfaction, Stevenish said. An agreement signed at the end of Apnl includes a $55 million. three-year revolving line of credit with Bank of Amenca. The money will allow Fedco to fund the remodeling projects. scheduled to begin m October, and credit t:xpenses.

Fannie Mae Lowers Down Payment


Sarah J, Anderson

MAY 1998

Mortgage giant Fannie Mae announced late last month that it is launching nationwide a new type of mortgage with a small down payment and flexibility regarding its source. The low-down mortgage is designed to help people with very good credit histories but little savings who have been unable to buy a home. About 40,000 borrowers are expected to utilize the mortgage over the continued on Page 35

Alrsa DrLor~nzo IS SUtnR Ent"pnse for

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conttnued on Page 25

Is the Internet HI rting Higher Education? by John Elkms The marriage of the Internet to education IS on the verge of sp1raltng out of control and leaving teachers without jobs. At least that's the opinion of David Noble, a vistting professor at Harvey Mudd College and a vocal opponent of the commerCializing of universities through computer-mstruction courses. Noble organized a two-day conference last month at Harvey

Mudd College to explore the issue of "Digital D1ploma Mills?" Speakers included leaders of teachers unions and students aga1nst computer domination on campus. The anti-high-tech activist has written books and articles focusing on how technology has d1splaced workers and altered soc1ety. He lead a faculty stnke at York University in Toronto, where he is tenured, which lasted 55 days and won the umque con-

A 12-Step Program for Business? Calling J. Paul Cunningham a business therapist would miss the mark, but not the board. He has a unique job, and one that means a lot to some of the area's top business leaders. Cunningham helps owners, CEOs and presidents of Inland Empire companies solve problems and prepare for future ones. He leads a support group that is not so

much about support as 11 is about developing real solutions to business problems. To reduce it to the basics, six to 12 head honchos of small- to medium-sized firms Sit around a table at a local hotel and take turns discussmg Issues With their companies. Cunningham monitors the conttnued on Page 38

cess10n they sought: to keep the1r courses off the Internet. Essentially Noble feels that there will be a devaluation of teaching - that technology will not be used to supplement teaching but to replace tt "Universities are not Simply undergoing a technologtcal transformation, they are undergoing the commercialization of higher educatton," says Noble in continued on Page 35



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REAL ESTATE ............................................................................................. 5


EDITORIAL C0\1\lE~TAR\ .................................................................6

A 12-STEP PROGRA'\1 FOR BUSINESS'? ...........................3

CLOSE lP: SARAH J. (SALLY) .\'\DER"O"' ...................................... 7 CORPORATE PROFILE: C0\1\Il '\IT\ BA'-'" .................................. 8 PEOPLE. PL.\CES & E\ EII<"TT-i ..................................................................... 9

\\ORKING WITH LO\ ED ONES ...................................... ll '\lERCUR\ tNLE.\SHES 1999 C'OUGAR ........................ 22

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ABOUT THE COVER Times have changed, and one ~ure s1gn 1s that more and more stud1es are documenting the amMing accomplishments of women 111 busmess. In fact, the number of women-owned bus1nesscs 1s lncreasmg at twice the nat1onal average, accordmg lo the Nallonal Foundalion o f Women Bus mess Owners. The Inland Emp1re BuslfleS.\ Joumal1s proud to honor women for the1r accomplishments and proVIde a forum for some of the leaders to share the1r success stones at the e1ghth annual Women & Bus1ness Expo at the R1verside ConventiOn Center on May :!9th Keynote speakers are Naom1 Judd, Carol Channmg and Dr. Toni Grant, presented by Lorna Lmda Un1vcrs1ty Medical Center and the Toyota Dealers of Southern CJhfornia f-or llckct information, call (909) 4X4-9765 ext. :!5

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Vol X, No. 5, May 1998 - Inland Empire Business journal is published monthly by Daily Planet Publishing, Inc., 8560 Vineyard Ave., Suite 306, Rancho Cucamonga, CA 91730-4352. (909) 484-9765. Bulk rate U.S. postage paid, OnUirio, CA, penni! No. 12. Send address changes to: Inland Empire Business j ournal, Circulatloo Dept., 8560 Vineyard Ave., Suite 306, Rancho Cucamonga, CA 91730-4.352. lofonnation in the Inland Empire Business Journal is deemed to be reliable, but the accuracy of this infonnation cannot be guannteed. The management of the Inland Empire Business Journal does DOl promote or encourage the use of any product or service advertised herein for any purpose whatsoever. Neither the infonnation nor any opinion, whkh may be expressed herein, constitutes an endorsement, orsolicitation, for any purpose, or for the purchase or sale of any security. " Inland Empire Business Journal" trademark registered in the U.S. Patent Office 1988 by Daily Planet Publishing, Inc. All rights reserved. Reproduction in whole, or in part, without written pennissioo, is prohibited. Manuscripts or artwork submitted to the Inland Empire Business Journal for publication should be accompanied by self-addressed r 1998 Dally Planet Pub&hlnc, Inc.

Taking a Drive Through Victor Valley bvJoseph W Brady Dnvmg through the Victor Valley and reviewmg new prOJCCL'> has agam become a pkasant experience! On a monthly basis, I take one day to drive through the live incorporated cit1esApple Valley, Adelanto, Barstow, Jlespaia and Victorville- to look at new projects and to venfy outside 10vestment, which we believe has fuded this market !rom the recessiOn. For those that questioned this economy's vibrance and future potential, I asked them to also take this drive and to review 10formation that we recently obtained through Lawyers Title of San Bernardmo. During 1997 and within the fiveCity area, Investors purchased 2X parcds of vacant land in excess of $250,000. The two largest sales occurred in Hesperia. Leonard Crites, owner of Health Care Development, purchased a 16-acre parcel for $875,000, formerly known as the Old Hesperia Inn, for the development of a 45,000-square-foot assisted-living facility. Secondly, BCP Desert purchased the northeast comer of 11th and Main, a 4.24-acre property, for $975,000. Within the last two months, High Pointe Communities, a development company, purchased Brentwood, a

master-planned cnmmumty located 10 Victorville ncar Mojave Dnve and El Fvado Road . The sak included 430 acres, cncompassmg L6X6 lots, of which 435 were tim,hed lots, 255 graded loLs, 996 cngmeered lots, and 62 acres of commercial The sale pnce \\as $2.5 m1lhon. The 'eller wa" Pacific Bay Homes. Not only wa" this a large transaction, tt was the most s1gn1ticant purchase by any home builder in the last seven years! In 1997, there were 30 buildmgs acqUired throughout the Victor Valle}. with a net sales pnce of $250,000 or greater. Thi; includes propen1es that have sold for as high as $13,875,000. Among these purcha;,es, The Abbey Company bought Wimbledon Center and an adJacent office building encompassing 124,000 square feet located on I lcsperia Road m Victorville. This pmpeny was purcha'>Cd for $6.8 m1llion. Just recently, the Victor Valley Town Center was purcha<>ed at a cost of $9 million One of the Victor Valley\ key shoppmg centers, located at the northea\t comer of Bear Valley Road and Hesperia Road, this 205,000square-foot retail center is'anchored by a 65,000-square-foot Von's Pavilion and Long.<; Drug Store. The purcha'>C mcluded 101,000 square feet of existing space, plus additional development of up to 135,000 square feet. Dean Witter

Rcynolus h
Joseph IV Brady

ownership, three new leases wen: executed for this nearly vacant facility. Who said individual investors and maJor corporat1ons are not investing in the Victor Valley'1 Believ~ it or not, our phones and everyone el;,e 's phone 111 the real estate industry is the busiest they have been 111 seven years! We believe the Victor Valley continues to posit1on Itself for future growth.

Joseph W Brady i.1 the president of The Bradco Companies, a Victor Vallq-based commerctal, mdt~smal and land brokerage compan}; and publtsher of The Bradco lligh Desert Report. the only q11arterly economic overvww of the High Desert regwn.

California Economy Strong, Inland Empire Jobs Growing by Kevm Assef and Nadj1 After trailing for three years, California's JOb rate IS increasing 1 to 1.5 percent faster than the nation - a comfortable margin indeed. And 111 the Inland Fmp1re the impact of the recession was lighter, with job creation n:mammg consistent during the several years. Two maJor forces created the strong JOb market. First, unlike the rest of Southern California and the nation as a whole, the Inland Em pin: added manufacturingjobs at a healthy rate between 1993 and 1997. This was due to more than 400 small- and medium-sized light manufacturing companies seeking to reduce costs by relocating here from Los Angeles and Orange count1es. Second, the Inland Empire has emerged as a strong distribution and transportatiOn center, resulting in wholesale trade JOb growth. From 1990

to the end of 1997, the Inland Empire had increased IL'> job base by 150,000 johs. With joh crealion comes 111crea'>Cd popula!ton, expected to balloon with an estimated 300,000 additional people during the next five years. A major factor m this populauon growth is more affordable housing. Single-family home sales arc continuing to 111creasc, and prices are rebounding. Rohust economic acllvity and the lack of new construction have improved the multi-famtly market. Tht: overall vacancy ratc has dropped from 12.5 per cent in 1993 to 10 percent. Apartment sales showed a large increa<>e in 1996 as a result of h1gh Real E.\tatc Investment Tru~t (REIT) activity and n:tumed to more normal levels in 19%. The averagc price per umt has increa\ed to $36,000 from a low of $27,000 in 1994. The robust population growth of

the Inland Empire market h;Ls resulted in subsequent reta1l absorp!ton. In the last five years, the market has absorhcd more than 17 million square fect, hringtng the vacancy rate from 17 percent in 1990 to 10 percent today. Moreover, the average rent per square foot for anchored centers reached $1 I 0 last year. renecting a 4 percent tncrcase. In resrxmse to the Improving condiuons, investors (including REIT.' and pnvate investors) are retummg to the market. The number of sales has increased moderately and thc aver.1ge price per square foot has reached $64 from a low of $50 in 1996. Market forecast Job j,•rnwth may slow to 30.000 to 35,000 jobs per year, partly due to the Asian financial cris1s. However, the growth mte of 3.5 to 4 percent will be the highest tn Southern California and

well above the national avemgc. Apartment construcllon w1ll he limited to lcs.s than l,O(X} units, allowing the markct more time to rl!cover from high vacancics. The po~1b11ity of ncw construction will be limited to large luxury communities 10 R1verside and Rancho Cucamonga The region faces mt!Urable increase' in n:nL\ in the next 12 to LX months. Pnces w1ll eonttnue to rise gradually. Anchored neighborhood centers w1ll contmue to attract retail mvestor... New construction will be lin11tcd; however, expansions and renovations w1ll increa'>C. Vacancics in big-box centers and in-line space will remam h1gh due to consolidations.

Kevm Assef is a regumal manager wah Marms & Milltc/wp's Jnlatui Empire operatwns. Hessam Nadp l\ a semor \ice pres1de111 and rulllcmal dtrector of research services wllh Marms.

MAY 1998


The Good: Assistance League Provides for Children For people who are tired of hearing the cliche, "Somebody ought to DO something." there IS good news The Assistance League of San Bernardino® is helping 4,000 children who need dental work and clothing. They do it on their own and they have been doing it for 37 years. They do not expect some government agency to take care of it for them. They are not JUst shippmg the1r money to some group fund back East. They have identified a need here in the Inland Emprre, and they are taking care of it themselves. True, it is the highlight of the San Bernardino social season, and there is a certain \3nit} in the designing and weanng of elaborate headdresses, but the program for the1r most recent event on April 16 states a valuable m1ssion: "Visualize that one spe.cia~ child, walking tall in new clothes ''r the little girl with the beautiful sm1le. Noble dreams, made stronger by the fact that the effort and the money works here, \!.here the need is. Bashing the well-to-do has become casual sport in this countr) while the federal government is too often seen as the charity of first choice for every problem. The A's1stance League of San Bernardino® and their association with the Dr. Earl Crane Ch1ldren 's Dental Health Center® deserves our applause and support.

The Bad: San Bernardino County Wastes Taxpayers' Dollars Calvin Coolidge gets credit for saying that the business of America IS business. But in San Bernardino County the busmess of the county government seems to be m question. San Bernardino County's government is involved in concerts, movies and medIcal centers. They paid to build the Ultra Screen theater at the Ontario Mills even though everyone said it should have been built at the county museum in Redlands. They paid to buy out the theater when the rent came due, and now they want the Edwards Theater chain to take if off of their hands. They also paid to underwnte the Blockbuster pavilion concert stage in Devore. Now, you have to understand that Blockbuster has almost a~ much money as Bill Gates, and they could well have built it by themselves 1f they wanted to. In fact, they seem so blase about being in Devore that they haven't kept up the bookings like they said they would. The end result is that the county is losing money. Then there IS the new hospital: the one the county is building in Colton. Even though no other hospital in the Inland Empire has more than an 80 percent occupancy rate, the county felt they had to build another facility, and the costs are running up to more than S3 million dollars per bed. Maybe more. Our Lady of Perpetual Payments, as some have called it. Now the county says they may be hoping to find a buyer to take if off of their hands. Should we act surprised when they sell it to some out-of-town group for a lot less than they paid to build it? And will that out-of-town buyer want costly changes before they agree to the sale? Do you have to ask? San Bernardino County is. admittedly, a big county. It may be the biggest in the United States. It's as big as some states. It's even as big as some countries. But the tax dollars it spends come from its citizens, and those in charge owe it to the taxpayers to spend wisely and not to waste what resources they have on foolish notions. It's time for San Bernardino County to get out of the entrepreneur business and get down to the bu.~iness of running a county government.

The Ug/y: San Bernardino Mayor Does Needed Dirty Work Congratulations to an elected official for doing the job the official was elected to do. San Bernardino's new mayor, Judith Valles, cancelled the contracts of two consultants and put the brakes on a trailer-park-conversion program when it turned out that the consultants were living the good life on program funds. The San BeT711lrdifW Sun got involved in the investigation and uncovered near· ly $43,000 in expenses for the consultants and Economic Development Agency management including stays at the Ritz Carlton Hotel in Rancho Mirage and the La Costa Reson in Carlsbad. Consultants are an unfortunate reality in government today- much like independent investigators. And it is easy to see that the money involved seems small compared to the $30 million budget of the mobile home park program. Still, it's been nearly two decades since President Jimmy Caner came out against "Three-Martini Lunches." And while no one expects every city government meal to be conducted at Burger King, the question has to be asked, "Just how much food do you get for a $250 lunch?" And why was it necessary for the consultant from Beverly Hills to move into the San Benwdino Radisson for over a year? Contracts have been cancelled and Mayor Valles has taken on the job of the EDA benelf. It may be more than she bargained for and she may have to trust someone wilh the n:spoasibility sooo. Even so. Mayor Valles deserves praise for taking definitive action in this matter. It must be hoped, for lhe sake of the taxpayers, as Captain Smith hoped on the 421 ' thai Ibis isa 't jllll lhe lip of the iceberg.

~Ol.VI:IW:ENT.AR~ Congress Must Ensure Americans, Right to Credit Unions by Da~·id L. Chatfield and Debra Gannaway Now that the U.S Supreme Court has issued its split decision on credit union membership restnctwns, bankers have dec1ded not to insist on expelling current members from thetr credit unions. Perhaps bankers have narrowed their allack on consumer choices because the future of credit unions is in the hands of Congress, whose constituents include not just 72 million Americans who are already credit union members but millions more who want to be and don't like the way they are treated by banks. Actions speak louder than words, and the banking tndustry's ongoing efforts to restrict consumer access to credit unions say this: Bankers tolerate credit umons as long as they are small, unable to fully serve their members and can enroll only those people banks think would be unprofitable. In debating the Credit Union Membership Access Act in the coming months, Congress must address a fundamental issue: How to change the 1934 law that established credit unions to make sure consumers have access to credit unions as a viable alternative to for-profit banks into the next century. To succeed as an alternative for consumers, credit unions must be able to meet their members' needs and expectations. Today, consumers expect from their financial institution not just savings and checking accounts but credit cards, investment products such as COs and IRAs, and loans for cars, homes or education. If consumers cannot obtain such services from credit unions, then credit unions will not be an effective alternative to banks. Credit unions can provide the financial services members expect if they have an adequate membership base. Today, that means having access to at least 500 and preferably more than 1,000 members. Sixty-three percent of

Americans work for companies with fewer than 500 employees. These consumers can't create a viable credit union that w1ll meet their needs A sensible policy ts to let such an employee group associate w1th an existing credit union. That gives more Americans access to credit unions and diversifies the membership base, protecting credit umons dunng corporate changes and economic downturns. That's the membership policy the banking industry conv10ced a slim majority of the Supreme Court to strike down, wh1ch the Credit Union Membership Access Act would restore, and which the banking industry opposes. Bankers want to abolish the means to make credit unions an effective alternative to banks and a vital component in consumer choice for financial services. Why do credit unions concern bankers? Because credit unions are successful! Today, credit unions provide a wide range of consumer services to people from all income levels. Bankers say Congress never had that kind of growth in mind when it passed the Federal Credit Union Act in 1934. They claim that Congress intended for credit unions to be perpetually small, to forever offer only basic savings accounts and small loans, and to serve only "people of small means." In 1934, of course, most Americans were "people of small means." Today, most Americans are middle class, as are most employed credit union members. Like credit unions, banks have also evolved. When Congress chartered federal banks in 1864, banks were small, provided only a few services and served primarily the wealthy. Now banks are multibillion-dollar, interstate conglomerates that not only serve average consumers but also provide trust services, underwrite general obligation bonds, invest money in huge real estate projects, loan money to foreign governments, and soon

continued on Page 13



Changing Attitudes About Women in Business by Mathew Padilla After paying her college tuition by takrng every other semester off to work for the Internal Revenue Service, Sarah Anderson got a lucky break Amid the passage of the Equal Employment

Sarah J. (Sally) Anderson

Opportunities Act of 1972 and the general tide of affirmative action, accounting firms sought to hire competent women candidates, who were 10 short supply. "They started to wake up to the fact that they had to hire some women," Anderson said. " I wasn't aware of all the politics of the time. I just took advantage of that." Upon graduating from one of the few business schools in the Boston, Massachusetts, area that accepted women - and with IRS experience to boot - Anderson received offers from the "big eight" accounting firms of the time that averaged a couple hundred dollars more !'han those received by her friends at Northeastern University. Anderson, of Riverside, said times have changed now a majority of the college accounting graduates with good grades are women. Still, it's not a perfect world; at Ernst & Young LLP. where she is the deputy managing partner of the Ri):erside office, only about 13 percent of the partners are women. The accounting partner witnessed the changing gender of the workplace as she battled her way up the ranks. She says attitudes have

shifted greatly stnce she crunched numbers for the IRS rn the '70s, when there were few women in business. "The first day on the jOb at the IRS someone went up to my boss and asked, 'How come you brought your secretary?'" Anderson said. 'That type of thrng happened all the time." Nter graduatrng from college, Anderson left the IRS to work for the accounting firm now known as KPMG Peat Marw1ck LLP She was a little nervous about moving from a government job to a corporate one and she asked a female co-worker for advice. "She (the co-worker] told me, 'I'll tell you one thing. if you cry, you wtll be fired on the spot,"' Anderson said of the conversation. '"But if you are aggress1ve and pushy, they wtll slap you on the hand, but you will keep your job.'" Taking the advice to heart, Anderson learned to push her way through the ranks by aggressively selling her accomplishments and taking calculated nsks. In one instance, after several years with Peat Marwick, Anderson marched into the office of a company official and said she was worried that if she was not soon given a major account, she would be passed up for promotion. She asked for advice on how to improve her performance to deserve a major client. "I never heard from him." Anderson said of the meeting. "But the next year I was assigned Polaroid, one of the biggest jobs." But in an unexpected turn of events, Anderson learned that she preferred smaller jObs, where she was in charge. to larger ones, where more senior people made decisions. After about four years of working in Peat Marwick's office in Boston, ncar where Anderson grew up, she began to feel it was time to leave her hometown. She requested a transfer out of state, and although the firm attempted to accommodate her, it did not offer her anything close enough to what she was looking for. So Anderson took a"nother cal-

culated nsk. ~he quit. In 1977 Boston was amid a recession, hut Newport Beach, California, was booming, and it offered beach-front offices, Anderson said. The strong economy and more hberal state also offered a shift 10 busmess attitude that compelled the asptring accountant "They (hu~ines_,es] dido 't care tf you were male or female," Anderson said. "They just needed quality people." While JOb hunting in Orange County, Anderson decided to approach Peat Marwick 's Newport office. At first she was received coldly, stnce she had recently quit the firm. But she managed to convince management to give her a try. The decision proved advantageous to both parlles, w1th Anderson working there for four years. She became the fir~t woman to earn a promotion to senior management - although she did not become a partner- in that branch of the company, and she earned an office overlooking the Pacific Ocean. Her success with the firm was halted when her husband got a job 10 Temecula and the couple moved to the Inland Empire. She left Peat Marwick and later began working for the accounting firm now known as Ernst & Young LLP. There she has worked her way up to become the director of entrepreneurial services for the Inland Emptrc as well as deputy managing partner of the Riverside office. As the "audit partner," most of her duties involve coordinating the relallonships between tax, audit and

consulting servtces for her clients. Looking back on her career thus far, Anderson, 41!, docs not recall ever expcncnctng a glass cctling. "I worked hard," Anderson sa1d "Dtd I work harder than the guys? I don't know. Out of school I was a naive k1d I definitely toughed it up. You toughed it up or left " When not crunching numbers, Anderson spends her time trying to improve conditions 10 her Riverside community. One of the groups she volunteers for is Raincross, consisting of private individuals who try to affect political and economic change for the benefit of city residenK As part of her community acllvism, Anderson and her 12year-old daughter, who was about e1ght at the lime, went door-to-door to support mayoral candidate Ronald Loveridge. "I give my time to education, the arts and local economic development," Anderson explained. "The only reason I am interested in politi~ is for economic development." Anderson is also involved with the Inland Empire Economic Partnership and its C'ORE21 Committee, which is attempting to unite local universities and businesses. And she is on the board of directors of the Riverside County Philharmonic. "I think it's someplace I can be on the board and help make a difference," Anderson said. "A lot of arts organizations have arts people who arc well meaning but not necessarily husines.o; trained."

At a Glance Who: Sarah J. Anderson What: The director of entrepreneurial services for Ernst & Young LLP's Inland Empire operations. Age: 48 Residence: Lives in Riverside with 12-year-old daughter Maddy. Quotable: Commenting on whether her work performance had to exceed that of her male co-wodcers to climb the corporate ladder: "I worked hard. Did I work harder than the guys? I don't know. Out of school I was a naive kid. I definitely toughed it up. You toughed it up or left."

MAY 1998




Community Bank: The Name Says It All by Andrea l
At a Glance What: Community Bank has $970 million in ass~ts and I 1 branches plu~ four commercial banking centers - Joan centc:rs for large commercial customers. Where: Basc:d in Pasadena, the bank has five branches in the Inland Empire. Who: The bank is run by CEO and President John Getzelman. Quotable: On the bank's "partnership banking," a philosophy of deciphering the nc:ed~ of small and large customers and providing for those needs; "Part of our concept is having trained banking officers who understand banking. Our officers don't sell through correspondence. They are dedicated specialists who work with customers on a daily basis."

mneasc 10 c11rnings for the first quarter of I
Development Corporation. It .tlso has teamed \\ 1th the cit} of Bell Gardens and made funds available for the Bell Gardens Housing Rehabilitation Program, which assists local residents m c11y improvements. Many of the people who would receive funds under this program would not otherwise qualify under conventiOnal loan programs. "We, as a bank, are only as healthy as our community," Getzelman says. "That's why we get involved. We just mirror the community at large. We attempt to support a development of new business through trammg, busin~ss skills, lending and assistin£ minonties." One way that Commumty Bank assists the mdiv1dual \ need is by the use of federal loan programs offering financing under the SBA 7(a) Loan Guaranty, 504 Debenture Loan :md Low Doc programs. The bank allocates trained officers to help the customer with questions and with cnmpletmg loan application reque~ts. This assistance, coupled with the bank's certification as an SBA Lender In the San Bernardino. Riverside, Orange and Los Angeles counties, offers a more efficient loan approval proce~~Besides the use of federal programs, the bank tailors a wide spectrum of financial services to meet the individual needs of clients. It also offers a wide variety of cash management and deposit products options as well as being able to expedite credit decisions. This is accomplished by
John Getzclman

bankmg philosophy extendo.; to the area of industrial finance as well. The bank considers its industnal finance umt, which works in and is familiar with machine-tools business. a cornerstone of its operatiOn According to one of its recent reports, the bank provides manufacturers, distnbutors and contractors with asset-based financing to acquire the industrial equipment and machinery needed for their operations. With so many financial institutions being merged mto conglomerates or falling by the wayside, one may wonder how Community Bank can hold out against the competition and still turn a profit. Yet, according to their recent report for the first quarter of 199!f, loan growth reached 14.9 percent and deposits were up by 29 percent above the same quarter for 1997. To sum up Community Bank's partnership-banking philosophy and community banking strategy, Getzelman stated: ..It's an additional approach ... a homogeneous dc<}ivery of goods, done in a way to be more efficient. We focus on the geographical, mainly Southern California, and on the individual's need-;. It differs from strategies to meet a large market with a large institute approach."

San Bernardino Plans Consolidation of City Hall San Bernardino Mayor Judith Valles has announced plan~ to open the city's first one-stop shop for all planning, building and development-related services. "We are taking important steps towards makmg City llall more busmess friendly and responsive to the needs of our communtty," Valles said. The key to Valles' plans is the merger of two separate departments planning and building services, and public works - into a single, integrated department of development services. The merger wtll mean customers make a single po1nl of contact for all their needs, rather than waiting m separate lines in different departments. "This smglc contact pomt will eliminate a lot of confusion and help_speed up the process," s
appointment W I I h Citizens, he was asset manager for Glendale Federal Bank, where he was

responsible for credit analysis o f maj o r real estate lo an portfolios . Lang's professional career Incorporates more than 2R years in the banking industry. Prior to his appOintment with Cillzens, he was president and founder of Profit Resources Inc .. a management

resource firm developed to improve company profits through expense reduction and capllal acquisition programs. He served as chief financial officer of One Central Bank in Glendale from !9R7 to 1997. COnllflliCd 011

Page / ()


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People, places ••• contmued from Page 9 M o lin a M edi cal Hires Sen ice Direc t or Molina Medtcal Center~ recently hired Katherine Brndley a~ director of provider services. Bradley served as a vice president with llealthCare Partners Mcdtcal Group. She has also worked as a consultant for Mcritcarc Inc. and served as executive dtrector and CEO of Rcdlamh Medical Group. Bradley hring~ to Molina an extensive hackground in all operational aspects of managed care. Her experience includes development and implementation of managed care delivery models, strategic planning, financial and cont ract management, and quality patient outcomes. "Katherine Bradley is a strong addition for Molina Medical Centers hecause of her extensive hackground in working with managed care delivery systems as well as her experience in working with

physician groups," said Martha Bernadett, vice president of provider services for Molina. Molina Medical Centers, a health maullenance organization, is one of the stute \ largest managed care plans sernng Medi-Cal heneficiaries. The company owns and operates 25 medical clinics tn Cali forma and contracts with more than 7.000 phystctans and I 00 hospitals and ancillary providers throughout tis service areas. P a lm Spring~ Desert R esorts l"i a m es VP Gary Sherwin was recently named vice prestdent of communications for Palm Springs Desert Resorts Convention and Visitors Bureau.Sherwin returns to the desert after starting his career at the former Palm Springs Convention and Visttors Bureau as news hureau manager in 1984, where he oversaw puhlicity operations. After spending three years

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heading up the puhlic relations effort at the Fort Worth Convention & Visitors Bureau, he hecame the director of media relatiOns for the Los Angeles Convention & Visttors Bureau and handled all cnsis communicatiOns during the I 992 riots and the 1994 Northridge earthquake. He also supervised the pul>lic relatwns and grand opening ceremomes for the $500 million expansion of the l.os Angeles Conventton Center. Stnce I 994, Sherwin has served as ncc prestdent for the Long Beach Area Convention & Visitor., Bureau. Valle} Hea lth Syst e m Boa r d App rons Demolit ion of Parking Stru ctu re After review of the parking issues and needs at Hemet Valley Medical Center, Valley Health System's hoard of directors last month approved the concept to demolish the parktng structure and replace it with landscaped surface parking. The new surface parking lot will add approximately I 00 patient and visitor parking spaces adjacent to the main entrance of the medical center. Records stored in the structure would also be relocated. Total project costs arc estimated to he $1.3 million, less than one-half of the cost of renova ting the parking ~tructure "In the I 9XOs. when the parking structure was planned and designed, the health-care environment was much different, .. said Mike fontana, vice president for facilities. ''Technology has

enabled phystcians to treat more patients on an out-patient hasts. "Patients also stay in hospitals for shorter times, reducing the hospttal's average daily census. Consequently, the hospttal has fewer inpattents and, therefore, fewer employees. These circumstances result in the need for fewer parking spaces." With improved technology and today\ managed care cnvtronment, not all of the approximatd) 350 usahle parking spaces that would have been provided with the renovation of the parktng structure are necessary, offtctals said. Officials said that even with the renovation, the parking structure would not comply with guidelines set forth tn the recent Americans wtth Disahilities Act (ADA). Stnce Valley Health System is reqUired by ADA to provide comparahle services for those persons with disahilittes, tl would be necessary to construct addllional covered parking. As a consequence, Valley Health System would incur suhstanttal costs beyond the funds allocated for renovation. H o using Entities Unite Norwest Mortgage Affordahle Housing and Neighhorhood !lousing Scrvtces of The Inland Empire (NHS!E) have comhined forces. Thts hustness arrangement com hines Norwest 's standtng as the nation's largest mortgage lender and serviccr with NHSIE\

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byPcra Pcnwn Today, more than 50 percent of the U S work force is employed tn family-owned businesses Half of Inc magaZine\ 500 fastcst-growtng compantes and one thtrd of the Fortune 500 are owned and operated hy hushands and wtves or other family memhers. The stattstics are downright depressing. Every year one such company tn five endures a divorce, one in three has a key famtly memher quit, one tn three buys out a famtly memher, and one in three fires a family memher. Constdering that family memhers have been working together throughout htstory, there's comparatively little written about why this occurs. Perhaps it's because there's an inherent tension hetween the family system and the husmess system. The family system strives for harmony at all costs, prescr. es and protects blood relatiOnships, and stresses unconditional love and caring forever (Rememher the saying that home ts the place where they have to take you m?) On the other hand. the business system strives for results and dcm;111ds performance from temporary n:latwnships . Businesses gt~e the htghest authority role to the hest qualified. wht!e familtc:-. give 11 to the oldest member. In solvmg prohlems, famtlu:s value relationships highest, whtle 111 hustness, there's no substitute for learmng and experience. And there arc other tensions, such as hetwcen the romantic idea about a family husiness and the less-than-poetic reality that often consumes the days. Over the years I've asked family husiness owners to tell me what works for them. Experience has taught me that couples who try to solve business prohlems or difficulties fi rst, and only then plan to get to solving the emotional difficulties, have it hackwards. Emotiona l

Working with Loved Ones issues can be the fatal rocks on which the shtp of a family-owned l>usiness founders . Here' s what the famtly l>usmcss owners say Don't lake it to bed You've heard this rule a hundred tunes, hut tl has a spcctal meamng for couples workmg together. After a day of keeping up profe"wnal l>ehavior and masking your real worries in front of the other staff, ll's tempting to reYert to tho: safest place from prying ears and eyes and discuss your troubles in hed Intimacy tn bed ts hard enough for tired and stressed couples. Instead, try setting up a spectfic "status-update" time, mayhc after work at the gym while you 'rc both workmg out, or in the Jacuzzi, on the long drive home, or ovcr dtnner preparatiOn together where you can talk openly ahout conflicts, ahout heing scared and uncertain . Am.ict.) management fhe typical scene. The hushand is half asleep when his wtfe sits up and says, "Oh, hy the wa) ·· and proceeds to tell htm of a current in sol uhle work-place prohlem that ts keeping her from sleep A good partner, he rouses himself and they talk, where he agrees that tndecd she dtd the hcst thing she could ha\C ,md. truly, it can't he solved. Iceling hcllcr, she th,mks him, rolls over .tnd goes to sleep lea\ mg him ''ide awake worrymg 111 her place. This downloading of anxtCl) just transfers lht• burden lnsh:ad. try pultmg your
spouse's hree.ty marketmg leiters offend you hccause you en'> •stOned a leller full of data, ask yourself first if it gets the Objective you agreed upon done and ditch the need to control ho\.1. 11\ written Boundar) management There arc real boundaries l>ctween our cmotwnal lt~es at home and ut work, l>etween family meml>ers and outstders, that are the um~nllen rules ahout what hehavtnrs are acceptable 111 each . Boundary confu~ion occurs when a homesick college student returns for vacatton, hut to get to see his parents he has to go to their office where they put him to work, treat htm like a clerk, and never talk with him as a son . Asking an employee to fetch something you could get up and get for yourself ts permi~sthle

withm certam ltmtls, while asking your spouse to fetch ts not. Kecptng these worlds separate tn your treatment of others is a key skill for f Family memhers have particular dtfriculty writing things down They don't want to hurt anyone's feeltngs hy laying out the hold truths of succession, for example So tl 's not surprising that when asked, 90 percent say that they do have a succession pler plunges to less than•S percent.

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Know Your N iche: That's the Hitch by Ron Burgess All great companies have products or services that dominate a particular market niche. Mediocre companies, represented by an overwhelming number of small- and medium-sized businesses, often fail to routinely and accurately assess the niche positioning of their products or services. This is a major reason why few organizations fall into the "great" category. Without precise niche positioning, a company or brand will continue to compete in the "also ran" category. This is n·ot an easy way to increase business or profits. What is a niche? It can be a recess in a wall: a cranny or hollow. In nature, a niche is the function or p&ition of an organism within a particular habitat. Few large organ-

isms of differing species occupy the same niche. An example of habitat is the human occupation of cities. You will seldom see enormous animals roaming the streets of L.A.! Even in the country, when coyotes occasionally venture into a town, their activity will usually be under the cover of darkness, when humans have temporarily relinquished their niche. Detennine your niche The constant jockeying for a niche position in the fashion market is an example of how very subtle changes in style, features, price and image are crafted for the purpose of upstaging competition or creating a new niche category. While most business is not such an intensive kind of effort, constant evaluation

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of how quality, service, price, distnbution and image compares with that of your competition can refine your niche positioning. General Electric Company, one of the world's most consistently high-performing companies, has a policy to only occupy the number one or two spot of each business in which they participate. Divisions with numbers below the top two spots are sold. In marketing, if competitors occupy the same space, it is usually a very small area. One way this occurs is the sharing of a convenient location; another common niche differentiation appears through different features or price variations. While the low-cost provider usually wins in a commodity-goods war, many barely survive. Fashion is constantly changing the features, psychologically "positioning" its product offerings in a never-ending "survival-of-the-fittest" game. The marketing niche is really not too dtfferent from a niche within an ecosystem. A free market, as in nature, sees the drama of survival of the fittest continually played out. Any busine~~ or product that can dominate a particular niche will thrive. A marketing niche can be driven by location, convenience, price or unique feature . Many times, the niche differentiation is actually customer perception. You are as they see you One important component of niche development lies in the market's "perception" of the product. This is a component of image. Product perception can be one of the most powerful elements of the differentiation process. It can be more important than the product itself. Cola is an example of a niche market controlled by customer perception. When a market is very large, only a few players really dominate it and they have become household names. These names are so well identified with cola that we rarely order a "cola," but use the brand name as the drink's identity! Every few years, a

new cola tries to compete for this niche of the beverage market. While a variety of generic cola brands exist, I cannot think of a speCialty cola. Many generic colas exist to round out the rest of the flavors offered, rarely selling well on their merit alone. Coke made a potentially disastrous decision when it changed its classic taste to a sweeter one more like Pepsi's. They were respondmg to extenstve research that demonstrated how a greater percentage of people prefer a sweeter flavor. When the new Coke was introduced, massive complaints were received from loyal Coke drinkers. It seems that the overall perception of the product had more to do with the demand than the actual taste. People don't just buy the taste; they buy the can. Years of advertising and positioning had defined Coca Cola as a unique recipe; cola became Coke - perception was everything in the eyes of the consumer. Jack Trout, marketing author and seasoned consultant, says, "Positioning has to line up with the perceptions in the mind, not go against them. What people inside the company perceive as improvements only cause confusion inside the mind of the prospect" Building your compa ny or product's " perceptiOn positioning" is one of the most stable, yet difficult, market niche characteristics to achieve. Being known for being the fastest and most reliable delivery, or finest quality and most elegant solution in your targeted market, can be the real reason a prospect picks up the phone to buy a product from your company. Too few entrepreneurs and small business owners take the necessary time to consistently reinforce the market's perception of either the product or the image that they are selling. Positioning is a long-term effort requiring careful and deliberate planning strategy, plus an unwavering commitment to the long-term results. Anything less undermines potential and will position your business into the unwanted niche of mediocrity and starvation.



EEOC Discrimination Guidelines for Temp Employees by Barhara Lee Crouch With the raptd growth of the contingent work force, the E:qual Employment Opportunity Commission (EEOC) deemed it necessary to issue guidelines in December 1997, addressing the application of federal discnmmation laws covering race, sex, religion, national origin, age and disability to temporary agencies and other staffing firms. These guidelines serve as a reminder to employers and staffing firms that hoth may he liable for dtscriminallon against these contingent workers. The guidelines state that in most instances the staffing firm worker qualifies as an employee (as opposed to an independent contractor) and therefore is covered under ant1-discnminat10n laws These workers are employees because the staffing firm and/or client company has the right to control the means and performance of the work. If both the staffing firm and its clienl' have the right to control the worker, they are considered "joint employers." When determining coverage, the staffing firm and the client must count every worker with whom it has an employment relationship. If

a JOint employment relallonship exists, the client firm must count the staffing firm employees assigned to it. For Title VII and Americans with Di~abllities Act (ADA) coverage, firms need 15 or more employees, while Age Dtscrimmation in Emplo yment Act (ADI:A) requtres 20 or more employees. A staffing firm IS obligated, as an employer, to make JOb assignments in a nondiscriminatory man ner and is also obligated as an employment agency to make JOb referrals m a nondiscriminatory manner. The guidelines also explain that staffing firms and then clients are also re~ponsible under the Equal Pa) Act for ensunng that the staffing workers are patd wages on a nondiscriminatory hasis. Additionally, the staffing firm's chen! IS liahle if it sets discrimmatory criteria for the assignment of workers. A client of a staffing firm IS obligated to treat the workers assigned to it in a nondiscriminatory manner. Where the client fails to meet this ohligat10n and the staffing firm knows or should know of the client's actions, the staffing firm must take corrective action wtthm 1ts control.

Corrective measures may include ensuring that the client is aware of the alleged misconduct; asscnmg the firm's commitment to protect ils workers from unlawful harassment and other forms of prohibited d iscrimination; insisting that prompt investigative and corrective measures be undertaken, and dffording the worker an opportunity, if he so desires, to take a different job a~signment at the same rate of pay. When determining remedies against a staffing firm and its client for discnmmatory practices, the guidelines state that back and front pay, compensatory and punitive damages can he ohtained from etther th~ staffing firm or Its client or both. The EEOC further explained that punitive damages under Title VII and the ADA, and hqutdated damages under ADEA, "are individually assessed against

each respondent according to Its degree of malicious or reckless misconduct." The EEOC guidelines on the contmgcnt work force can be assessed at "'http://www.wehcorn/-garnet!labor/ua_ eeo.html".

Barbara Lee Crouch is the Bernardino counttn regwnal manager for the Employers Group The 102year-o/d, not-for-profit associatiOn is one of the largest employer representatives for human re\ources management issues in the natiOn The group sen·es nearlr 5 ,0()0 member firms which employ approximately 2.5 m11lton wnrken. For more 111formation regardmg the organization, call (909) 7849430 or v1s1t the Employers Group Web slle at "htrp .·lfwww.ltronllne org" Ri~· entde-San


Congress Must Ensure coll/inued from Page 6 may deal in stocks, sell insurance and even own retail operations. How much of this did the Congress of 1864 intend? The Congress of the Civil War era could not foresee what the world would be like at the end of the 20th century. Neither could the Congress of the Great Depression. Businesses either change with the times or wither away. A:; the bankers themselves admit, credit unions are an important part of the financial services marketplace.

CPR l·an keep your

Without actiOn by Congress, credtt unions won't be the alternative to banks that they are meant to he. A choice between two banks 1s no choice at all. Consumers need and deserve more. We're sure 179,505 credit union memhers and many others in San Bernardino County agree.

David L. Chatfield is the president and CEO of the California Credit Union League of Pomona, and Debra Gannaway is the president and CEO of the Riverside Campus Federal Credit Union.

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The Computer Bugs Are Out to Get You by J. Allen Leinberger Beware the virus. Not the type that's heen going around the office. Rather, the type that\ heen going around the computers. Computer viruses nrc the graffiti \andalism of the high-tech world. And they are everywhere. One of the first mastakes that people make is to think that some types of computers are virus free . They are not. While most computer viruses are written for DOS or Windows formats, there are in fact 65 Macintosh viruses and 30 for Unix. There are about 12,000 identified viruses in all, and more come out every day. Another false theory of viruses is that you can avoid them by not turning on your computer on the day it is supposed to strike. The recent Michelangelo virus was a good example. Leaving your computer off on March 16 was no sure cure because lesser known viruses were set for March 15 and 17. There is even one that triggers on the 18th of every month. Worse yet is the fear of what a virus can or cannot do to your com-

puler. A virus can corrupt you!' programming. It can delete your files. But it cannot give you a runny nose and it cannot cause physical damage to your hard drive. There has even been a rumor that the government lost control ol something called the "E-varus," a diabolical program tbat would hoth corrupt your macfiine and make you, the operator. physically ill. This \Jrus does not exist. Someone out there has watched too many episodes of the "X-Fib.'" Which leads us to hoaxes. These are the lowest level of compuler vandalism. The hoax is a virus that does not exist, but e-mail notices are past along describing them in detail. One that I received recently read:

"Subject: Legitimate Warning (not a hoax)


If you receive an e-mail titled "WIN A HOLIDf'.Y," DO NOT open it. It will erase everything on your hard drive. Forward this letter out to as many people as you can . . . This information was announced yesterday morning from Microsoft."


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First. you notice that the hoax says it is not a hoax . It is! Then it asks you to forward it out, like a chain letter. It also IJUotes Microsoft. One of the hallmarks of hoaxes is the use of sources and tedmical Jargon to look lcgallmatc. Many hoaxes come in groups. The " Win n Hohda) " group is known for its first series, "Join the Team." Further up the varus htcrarchy arc the TroJan horses, which are varuses wntten into copies of programs that seem legitimate but actually are designed to carry out malicious actions such as stealing your password or destroying your data. Most of these are circulated through online services and they can e-mail your information to the perpetrator. Some Trojan horses can flash obscenities on your screen or delete your hard drive. According to the Symantec Company, Trojan horses do not replicate themselves like the more traditional computer viruses. They are only transmitted by e-mail or disk or get downloaded onto your machine . Unlike a macrovirus, which can float around for months, you are only affected once by a Trojan horse. Once is all you need. To avoid Trojan horses, be very afraid of programs that make offers too good to be true. Do not install unsolicited programs. Don't take any program from someone you don't recognize. Next up are the virus writers. These people are nothing but trouble. They have created Michelangelo, New Bug, Satan Bug, Junkie and other macroviruses. These macros may or may not trigger on specific dates, but they usually will work "platform independent." This means that DOS, Mac, Windows, Windows NT and others are all vulne·r able. They are also "~emory resident," which means they will find a spot on your hard drive and stay there like a cat on your best sweater. Hackers are the princes of the virus world. These guys (they are rarely if ever women) like to tap into protected flies but they never change anything. Forget about rais-

ing school grades or correcting IRS records. That's movaes fiction The perfect hack is one in which you get tn. look around, and no one ever knows you were there Is thi' illegal? Yes it is. Hackers .are gualty of illegal enlry despite their insistence on freedom of speech The virus writers and Trojan horses also can he charged with destrucuve antent. Hoax writers are just jerks. Respected hy no one, they do nothing more than write e-mail to ~care people and the hackers and varus writers look at them as the taggers, the spray pamters of the Net. So how do yo~ protect yourself? First, get a good varus protection program like Norton AntiVirus or SAM (Symantec Antivirus for Macintosh). These programs check each floppy disk, all e-mail and all Internet downloads. They also provide free online updates. That's because for each anti-virus program that comes out, somebody is going to write a virus around it. The other thing you can do to protect yourself is to kn ow where you got your programs. The number one virus transfer means is document transfer. If the guy in the next cubical passed a file on to yo~. you're it. If the kid across the street sold your boy a game on a floppy, he might just as well have sneezea on him. Run these files through the virus check before you open them. If you have any other IJUesllons about viruses, he sure to look for Symantec's virus Web site at "". The letters stand for Symantec Antivirus Research Center. This is a secure facility in Santa Monica that does nothing but collect and research the latest viruses. They also collect and list all of the known hoaxes. As fast as somebody can write them, these guys can find and stop them. It is good to know that somebody like this is on our side.

Thanks to Alex Haddox, product manager at Symantec Antivirus Research Center, for his help with this article.

hi' Susw1


The U.S International C'ommassann as rcviewang the 'Y"tem hy which proc..lucts arc classaficd for import to set• it the lime has c(>mc to make Lhangcs that stmplaly the prm;css. The llarmoni;cd Commodity l)e,cnptton and Cndang Sy,tcm consists of 22 "cctions, wnh 97 chapters. Commonly kno\\n as schedule B number,, the descraptions arc designed to simplif) the export anc..ltmport procedure The t arst sax digits (1! the schedule B numbers arc used universally hy th ose count aics whtch adopted the Harmontzed ·r~mff System. The last four digits arc as.,igncd hy indi\"idual governments. Sancc they have no mcamng outside their own cnuntric-., they arc primarily used for imports. In the Unatcd States, the lnternataonal Trade Cnmmtssaon (lTC) publishes and updates the llarmnnlll:d "Emtf Scheduh: of the United States. The U.S Customs Scrvtce and U S Bureau of Ccnsu' rely on the accuracy ot I 0 digat schcdulc B numbers to tracl-. \\hat

is cntcnng and leaving the United States. These statistks are used to dctermmc the trade deficit. customs valuation, \\hen to place cmphasas on specific products, com pi iancc with trade regulauons, and prioritazang ovcrscas markets It 1s only the last four digits, along \\ llh corresponding wordy and complex descnptions, that arc the subject of the lTC' inYcstagauon This invcsttga!lon was requested by the Cnrnmittee on Ways and Means, l: S !louse ot Reprcsentallves. The commattcc is seckmg ways to make the process of classtfytng products easier for U.S. traders. Modaficataons arc sought to alleviate compliance and admanastrativc burdens for the business communi!) and Customs Servu:c. while maantaining consistency with sound nomenclature principles and meeting the U.S International obligations stated m the Harmonazcd System Convention. The lTC is an independent. quasi-Judicaal federal agency prnvadmg obJeCt!\ c trade expertise to hoth the legislative and cxccutiYe branches of government. In addi-

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tion. the lTC" the tmpact of amports on US mdustry, dtrects actions against some untair trade practices, and investagatcs US indu-.trics their interests and sees that their concerns are

recognized in the dcvdopment of a samplified tarifl structure. While traders prohahly will not he opposed to simplification. importers arc concerned that changes could mean htghcr duty rate".

The lTC will suhmal ats report to the House Commattee on Ways and Means, the Senate Commattce on Financc and the President h) July 13, 2000. The lTC can he contacted at "" for more dctaib. S11m11 Thomas e\lllbli1hrd Export :\\mciate~ i11 1991 specificallv to help small ma11u[act11rers get tlreir products sold 011 tlu: illlcmational market. Tlroma~ may he conlllcted at (714) 282-7694 or ">mtexports(j_tao/.com ··




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MAY 1998


WOMEN-OWNED BUSINESSES Rose Girard and the couple moved to the Golden State. Robbie Motter Hanke, ahout 30 at the time, dcc1ded it was time

Your Rights Under Consumer Credit Laws by Luzaro E. F 07Ullldez Your credit history is essential for you to function in our society. We have all heard horror stories of what happeiL'l when your credit is incorrectly reponed, not reponed or you are denied credit. Did you ever wonder what laws are out there relating to your credit? The Equal Credit Opponunity Act gives you the right to be considered for credit regardless of your age, gender, color, race or marital statu.o;. This act does not guarantee you will receive credit. It does ensure that when a creditor applies its credit wonhiness tests, it must do so impartially and fairly. If you prove a creditor discriminated against you for any reason not allowed by this law, you may sue for both actual and punitive damages. You will also receive yoer coun costs and reasonable attorney's fees.

A class act10n lawsuit is also allowed. The Truth in Lending Act requires creditors to reveal the ''true" cost of using credit. For example. a creditor must tell you the interest it will charge, the amount of the payment-;, etc. If revolving credit is involved, i.e., a credit card, you must be told the monthly interest rate and the minimum monthly payment due. The Consumer Leasing Act also requires cenain disclosures in consumer lea'ling trarLo;actiono;. If these two laws are violated. you can get actual damages. You can also get twice the finance charge involved in cenain credit disclosure..<;, or if a leao;e is involved. 25 percent of the total monthly payments. In either case, the least the court can award you is $100 but no more than $1,000. You al'lO recover your attorney's fees and costs. Oass action lawsuits are permitted.

the date it received your wntten What alxlUt your credit file with complaint. a national credit hureau? The Fair If a creditor hreab the rules for Credit Reporting Act applies. It procorrecting hilling, it automatically Vides for cono;umer protection relatloses the amount owed on the item in ing to your credit hureau file. You question and any finance charges on have the right to receive your credit the item, up to a comhmed total of report from any credit hureau repon$50, even if the hill v.ras correct. You ing agency for 8 reao;onahle charge. C'dll sue for al1ual damages plus twice Indeed, one of the largest credit the amount of the finance charge, but bureaus will provide you a free copy in any ca.o;e you will get no less than of your credit report once a year. If $100und no more than $1,000. If you you apply for credit and you arc win the lawsuit, you get your uttorrejected, you have the right to ney's fees and cosL~. Cla'l.'i actions are receive, at no charge to you, 8 disallowed under this law. closure of the information used to Last is the Fair Ocht Collection deny you credit. Finally, while accuPr.tctices Act. It protect" you from rate information cannot be changed, debt collector threat'i and requires a you may dispute inaccurate informacollection agency to provide you tion in your credit report. verification of any amount you If a credit bureau or credit allegedly owe. For example, a colreponing agency breaks the laws lector may not call at unrea'iOnable regarding disclosure of your credit hours. You may request that all cominformation or fails to correct an error in your file, you may sue. You munication with you be in writing. can get actual damages and punitive Debt collectors may not call your damages if you show the violation neighbors or family or workplace in was intentional. You will get your an 'attempt to collect the debt you attorney's fees and costs. A person supposedly owe. who get<; your credit repon without Your credit i~ vital. Protect it, proper authorization, or a credit and do not be afraid to stand up for reporting agency that gives a credit your right" &s discus.o;ed alxwe. report to an unauthorized person, may be fined or imprisoned or both. Lazaro Fernandez is a partner in the The Fair Credit Billing Act prolaw firm of DesJardins, Fernandez & tects you against billing errors. It Smith UP in Riversidt?. The firm conprovides that if you believe there is a ceniTales ils practice in the business, mistake in your credit bill, you may commemo~ real estaJe and bankruptnotify the creditor within 60 days of cy llTf!QS. Fernandez was a law cleric the time you receive the bill. Always for the Honorable Mitchel R. write the creditor because a mere Goldberg, United Stotes Bankruptcy phone call does not protect your Judge. This anic/e is for discussion rights. Once your complaint is purposes only and is not memrt as received, the creditor must correct legal advice. Cons~ly; readers the bill or send you an explanation of an: instructed to consult with a lawyer its investigation within 90 days of regarding their individual~




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But when she worked as a techme~an for TRW ::.he learned that competence docs not count for everythmg; she was paid less than her male counterparts ''I was told I didn't have to make as much because I dH..In't have to support a family," Girard said. Things were better when she worked as a techn•cal advisor for Hughes Aircraft's contracting division . But although her pay was equal to the men hcanng the same title. her situatllln did not stay rosy for long. At the end of the 'XOs, the aerospace industry took a dive, and Girard was offered a choice between working in Mississippi or not working.





6:30 am. Weekdays on KPXN Channel 30 up w1th eight brothers, Rose Girard learned to compete among men. "I have alv.ay:. felt comfortable in the man's world ," G1rard


The Inland Empire's only Local TV Newscast



Despite bcmg a single morn with tv.o daughters, she opted to quit and decided to go back to school to learn more ahout contracting and ohtain a contractor's license. After falling prey to aerospace industry turbulence, she wanted to start her own construction company. " I decided I had to take control of my own destiny," Girard said. Girard's company, Phoenix Construction Services, is a 50-employee firm hased in Riverside. Phoenix specializes in railroad construction and maintenance as well as other projects involving landscaping, irrigation or demolition. The company has done well over the years, pulling in $3.lJ million in sales in JIJ97. The firm's biggest client is Metrolink, which owns two offices that Phoenix utilizes as satellite facilities in Pomona and Irvine. The construction business is very rewardmg for the 46-year-old entrepreneur. "I like being able to walk away (from a job) and say, 'We did that,"' Girard said. Remarried and living in Corona, Girard has made time to become active in the politics of construction, serving as the national junior director of Women Construction Owners & Executives (WCOE). The aim of the organization is to promote women in the field and to fight for them in government. For more information about WCOE, call (909) 352-9660 or (800) 788-3548.

n Rohh1e Motter's version of Camelot, the kmghts arc women and the round· table IS for husiness discussions. Motter ts the cofounder and executive director of the Professional Women's Roundtable, a R1vcr~ide-hased nonprofit organil'.1t1on that oller-; support and networking opportun1t1es to women in or considering business. The director sa1d the group encourages Inland Emp1re women professionals "to step out of their comfort zone, reach out more .md make a difference." Founded in March 1997, the organi.tation features guest speakers, mentoring, workshops and monthly meetings. The Roundtahle is a local affiliate of the National AssociatiOn for Female Executives (NAFE), and the cost to Join is $50 annually, plus a $29 affiliatiOn fee for NAFE. Motter, 62, runs a marketing, consulting and puhlic relations firm, Contacts llnlim1tcd, from her home m Sun City. She said she started the Roundtable to promote a client aniJ hccause there was a need for it in the region. The group has provided much support and networking for its members over the past year, according to Motter. She said that as a result of the Roundtahle one member, Mary Britt, who makes jewelry, met the director of sales and marketing for the department store chain Harris' who then introduced her to a company jewelry buyer. As a result of that meeting, Harris' in San Bernardino will carry a line of jewelry Britt is producing exclusively for the store. For . more information regardmg the Professional Women's Roundtable, contact Moller at (909) 679-X048.


Shelly L. Hanke ter graduating with honors from igh school in Ohio, Shelly Hanke's life got sidetracked decided to work.


She doesn't claim that it's wrong to begin a career right after high school, but for her it didn 'I work out. She bounced from job to job, without finding a lasting sense of purpose in her work. In 1984 her husband got a job in California,

to figure out what to do with the rest of her life. So she v.ent to junior college for a while and cons1dered her options She learned that We~tern State University College of Law had a ~pecial program for•datcs lacking hachdor's degree...,, and the more she though about law school, the more ~he reall.ted she had finally found the right track. "I was 34 when I knew what I wanted to be," Hanke ~aid . "I was in JUDior college and had ahout 30 un1b." With a high l..SAT score, Hanke earned a place 11t Western State. But upon graduation, she had to do more soul searching lL'i she realized that her situahon put her in a different cla'
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Six Grammy award-winner NaomtJudd, along wuh her daughter, ~·nonna (TheJudds), were UNlefeated for eight conucuti~·e years at all lltree maJOr country award show.r. Their popularity lc.eptthem in the public's attention as superstars for eight year.!. The Judds' Fare·well Tour was the rndr•stry's Wp-gro.urng tour rn 1991. Now an author, with a rtJgs•to-rrcht>s story. she is a hrghly sought-after insptratronal and motn·atronal speaker who translatt>s ftJitlt and values, humor and common sense into a powerfultJnd unforgettable message.

She sing.r, She dances. Sht> 's lite "Hello Dolly" .ttar and one of the legendary musical comedy performer.! of alltimt>. A Stllr of the stage and screen, Ms. Channing has garnered countless honors rnc/uding Tony Awards, an Emmy Award, a Goldt>n Globe Award. an Oscar nomrnatron, aM wa.1 a·warded a speCial Tony Award for Lrfetrme Achievement. Don't miu her humorous (and "11/ be unforgettable) upcomrng engagement at tim ~omen and Busrness evenL

Dr Toni Grant, clinrcal psychologist and pioneer in medra p.rychology, ha.! always been on the cutting edge of ttJik radro. 1/er radio carur bt>gan in 1972, and in 1975, .she went on to revolutionize her field wrth the nation's first call-in radio program. She pro~·ides both clinical and common-sense solutrons with compas;ion whrlt> ne>·er losrng srght of the entertainment \•alue of radio--and rs famous for her phrase, "Lrfe rs not a dre.u rehearsal."


JNIIille u • ~ .J~~CCCU For 15 years she ltGS ~dee Ullild Slates,~­ ing people with #to ~-driwft :tiiiCaS3 Mrllteties tO prodMce breabltrotoglt rutJt.r ;, dteil' ~ proj~cts 11nd lives. Jetlltilte is {tNNJer 111111 pruitlertt of KretJ/ive So/UIUNu, W lllllltor of N Pu.y;, II Dif/ermt G"'"~-.

Rita Kahn



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RitG is lite pof114lar hoM of • Sovdterrt C11/iforrtia Cllble 7V .show, .Odd Jobs. Site is lllllllioftally-ret:DJTit.Ud profnsicu/ ¥Gin. 11 regular 11111111DM colutnist. a distinguislted r - . aiUi is lisld;, "Wllo i Who of Professional ~ Ri111 WIIS fulllntl ill Women's Day Magazine in their co!Mmn "Wiurt Orte Woman Clln Do. • N

Burke Leon Burke IS 11 MnontJI/y-rrcognizetl CtJnsumer auto expert, bustnessman, s~llker aiUi ""thor He ltGS a~11red 011 ·w~ekend, LA., • Tlte Learning CltotiM/ and many lll/k .shows. He will tuclt you AOw to use Mgotiating l«hniques ro IUiwutce )IOCU' careo; .rtarl your own bustna.r
Lawrence Mayfield Lawrrncr, with a dyruunic, energetic 111111 /uunorous sl)·l~, mDII\'11/U tulu/ts tUUJ yout#ts in

S.. ' - ..-.. ltu C411f1Mip of Rebel SucCU$ of die ltl,.,est corptWIUiolu ill A~~~eriu. C..,..Uu U. FV>MrS, Merrill Lyttdt aNI B of A ._... .U fdl dte fin ofSuze:. 111n311gr ofTUpOIISibil· lf)l ~ •1111 .110 UCMNS Her ~ ~ p«



Nanci McGraw N1111ci is 11, IIUtllor, aNI awllrd-WINWtg broadcaster who spudrs tn/0714/iona/ly 011 orgt~llizD· lion. communictJtiOIU aNI acltin·~rrii'Tit. Site draW$ from Iter experience tJs a radw news duecror/tuldtM aiUi producrr/host of Iter own 7V slWw. Site ltGS ,_, over I 00 ntJtlona~ SUI/~ tJNIIoclll broadcGSting tJWards aNI lt~r work ltGS been heard on ABC, NBC aiUi .lite AssocU.r~d Press.. Nanci is the tJutllor of •Qrganiut! for Success!• tJnd "Sped Up aM Srolld Out."

Iter OWII busiMSS COGcltillg tUUJ Site acts GS a access co«h ro ~trqJ~Y~te~Us aNI self~ profe.rsloMI.r, GS well as corporate ~ lA CIIIWT trtuUidDIL Site is a fl"blislted QWriS

-uu., firm, BechT &: Company.



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The Women & Business Expo 1998 is dedicated to the enhancement of women's personal growth and business opportunities in the Inland Empire.

Rhonda Britten Rltallda, a life aM carur coach (guest on •opraJi, • •SiJIIyJessyRapltaet• aM NTalk Radlo•) is a ~ XlfliMr leader; Mtiona/1)' published author aNI ptation l>y giving die audimce con~te rools tltot rn·oluti011iu lite way tltey see lite world.

Diane Coy Brodersen, M.A., M.F.C.C.

Whether you're a woman with a dream of starting your own business, moving up in the corporate world, expanding an existing company or simply determined to improve upon your personal development and leadership skills, this conference is designed to meet your needs. If you make just one investment all year, make it in yourself- and join the other dynamic women who are taking action to reach their goals.

DUme ltGS bun a llterapisl aM public s~alo for 20 years. Site also d«s in-sef'lli« training for ill dte I llltUUI Empire. Site uses ltuwwr aM a doWII-to-e#rtlt approaclt 10 teach the rrlatiort.rltip skills


we werr MVer 111ugltt growing up.


Suzanne H. Christian S.W.nM Clui.rtU.n, CFP ltGS an offiCe ill Clamnont aNI reuivd Iter bachelors degree from UCLA. a mast.ers fr- Red/tUttis and ltGS 1/lUn ad••anu course work duoflglt USC. Site rrcei•-ed tile lnternatiOIIGI AtltOUJ IIWGrd for Businesswoman of tile Year in 1997. Suzanne ltGS • btuy pr«lice focwsing on helping women aiUi{am· iliu acltie>e their godis of financial independence.

7:00a.m. 8:30- 9:40a.m. 9:50 • 10:50 a.m.


Dr. Joan Irvine, D.C.H.


•Dr. J01111 • Irvine is 11 Doctor of Clinical Hypttol/tullp)l, Ufestyle cOGclt, 11Ulltor aNI cltarroom ltost for die Abe1'111Jiiw Medial/ Fo""" 011 AmmctJ Ottllae. Follawilog • successful 20-year career seUing for L 'On11~ Goal Systems 11M Auto,.tic D11t11 (ADP), Dr. J 0t111 reameetlto KlcooltJt agr 40 1 0 - - - IIJ , _ aiTIWUIIOCGtiofl.

Lunch - Keynote Speakers Naomi Judd and Dr. Toni Grant

Session 3 Net";;ork Reception/Booth Drsplay

Reg•strahon tee mcludes: Lunch. three learn•ng workshops. keynote speakers and network•ng recep1ton. PRE-REGI~IRATIOS REQUR£D: The luii..J.y prc-rcgi>ttauon ro>t IS S89 pet pe110n. On da) ol event SQ

Fndoy, May 29, I 9'18


Rove"'de Conventi<•n Center 34-IJ Orange Strce~ RtveBode, CA (b
Rebecca Hill

Rebecu, _,of Hill Seminar GI'Vfip, is a corporae rrailler •NI spellkn speCU.Iizillg ;, .StJies tr11illing wide 11 specific focws 011 TdeProspecting. Site ltos dot~e tr.UW., for Forflllle 500 companies aiUi ltGS over 25 )'NT! of CDrpOrilk ules, 11111rutillg tUU1 llllllltJgemertl

Session 2


Phyllis Y. Clark Pity/lit u the prestdent of the Anoc. of Image COIISIIIIDnt/111ern 'I LA. (IJC/), and for 11lmost 20 _l!<'Drs ltGS sltarwllter intage lftllNigement concqxs tltrrHJgh 7V interviews, radlo progrllms tJM tls 11 {etJillred s~llker. She is • publisloet/ IIUI/tor. fGSition illsi,..CI
Registratron 10:55 • 11:55 a.m. Booth Display - Networking Noon - 2: 15p.m. Opening Keynote Session Featunng Carol Channrng 2.30 -3:30p.m se~sion 1 3:JO ·4:15p.m.

MAIL PAYME."'T AND R£GI~JRATION FORM TO: INLAND EMPIRE 8t;SINt5S JOl R.'IAL Registration - '"\\o""'n &: Business Expo 1998" 8560 Vineyard Avcnuc, Suotc 306 • Rancho Cucmwnga. CA 9t730· 43S2 • (QO
e-mail: t

Company:Organtutron - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Addres'-----------------------------------City State/Zip - - - - - - - _ _ _ _ _ _ _ Fu( Telephone ( - - - - - - Conference ReJisuation $89 per person _ _ _ _ _ _ Groupo of 8 or more S8S per penon

I am enclosing my check/money order for the amount of S Please charge my (circle one) MasterCard VISA II

•Mt- Karllle" is a gold medallist fi{tJt degree blacJ: belt. Author. spealn aNI educator, Lin blows the >tJiue of connecttng the head aiUi the h~art. She will sJuur from her life$ experiences, as ll womtJ1I aNI martial llrlist--hOM'thor transllltu into persolltll power.

Exp. Date---- Signature - - - - - - - - - - - - - - -

CMCdlaiMM: lalk ahUiy rvnt tb.ll yo. ate .aablt 10 ant'Dd. 'lt'c arc williDJ k) acccpea substit•k' ia your pau. AJI cuc.rllaho. rcqonu 11'\lllt be ia Wflliaa ud rccdvcd by May I . 199ti for a full rcfud (leu $:!j cuccllatioa fee). Na rcfadl a• be IJID!cd a.fttr Ma)' 1, 1998


Robbie Motter Robbi~, owner o[ContDCIS Unlimlutl, is 11 mllrketing and PR consullant, a.r well liS the co-founder 11NI currorl arcutive dirrctor of lite ProfessiOTIIll R-oiMll ~ Roundtable (PWR). Site is 11 w~/1-knaM·n spellker lind for uvcr 13 yetJrs hGS bun ltelp111g clielllS expttnd drnr bus1MSS aM persontJI growth.

Mary L. Murshedi A cltarumatiC moti••atioMI spellko; Mary is r«ogniud for her entltusiasm and professiolllllism. Mary pra>i.des self-esteem aiUi wwli•·Dtiolllll M'Orbhops for wt:I{Dre recipiOils In Los Angdes County aNI helps !Item to dri•~ ftJn4'tlrd ill llteir lives.

Deborah Ann Peters INboralt opots 11 wrnd014• of cltllnge, providing a way you tiWrJ: llNI work-fouling 11 ln~l of communicalion 11nd crrati>ity beyond your dre~~ms. Her mission is 10 llllllll,.,, orr:hestrau aiUi fadlitDte a fresh new fiWI·ement of knbwledge tUUitrllinvtg to illiU>uiuDis aNI corporatiOIIS. •UIOtr ofcltllnging lite

David P. Stem Da•·ul IS De11n. Wdlnes.r Sen.1us of Mt. SD11 Anlonin College. He ltGS prni.ous~v been tnWJ!voed witlt programs "' St1111{lllfi 11nd other prrstigiOU3 fat:ilit=; large aiUi Slllllll : med1cal certlas; aNI perSOTIIll programs {
Heather Stevning, M.A.

... I.IIIU:!I"hllllhtl' Ht:!l"hllnd.l\ 111"11111"1 \nUI"I"\"11\,tltnn



Lin Morel, M.A.

Yoga theraplSI aNI inspirllliDIIIIJtetJclter, Hell/Iter use-s ~~~~ process of me.dit11tion, brratlting tec/tnique3 aiUi :nmpl~ yogll stmclte.r 10 guide Iter srwiDtls IOWGrd "rr-Membmng • 111111 ~•cit of liS is {11r ,.utn tJ..n intagined on 1111 the lrwu: bod), lfliNI aNI spirit. Site founded 11NI dlrrcts Blue Mud, Yop &. Body/Mind Enncltnwu Sllldw in ReJIGNis.






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/993 EntrrprrMUTo{the YurA-..ib)'Enrst&: Y_,.


Charlene Walker & Sandra Young Cltor/eN Walker aiUi Salllir11 YtJIUII are ptl1'fllen 11 CtJrreT



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MAY 1998


Employn1ent Services/ Agencies

MAY 1998



HallA< tl 1>1 \ umber of ( Jlfi< <' 111 tlu· 111/am/ /:'mpm·

Company Nomt AddrtsS City, Statt, Zip

OtrJCtS I.E. ComC."i; Widt Yr. ta . I.E.

Emf.'oy..s I.E. Pro . Rtcruittrs 1997 RtHDUts




~ne Em~oymtnt Svcs. ~u, e 105


I of Stan:bos/Ytar

Ston:h Arto

Typt of Storch Ftt

A>li;.Candldatt sa ry Rlngt


R/1.Local Encutivt Pbonr/Fu G~ A.

WND U.S., Canada None


Temporanos, Full-Time Clencal, Technical, Lighl lnduslrial

Hassler Reg1onal Vice President (909) 279-1100/279-1159




Labor Ready 4439 Mission Blvd., Stt. G Montclaor, CA 91763

7 467 1986

42 2 WND



Temporary, Temporary 10 H!Te, Industrial, Constructoon

Bill Ptterson Doslnct Man~cr (909) 465-64 3/465-9102


Manpowtr Inc. ol San Btrnardlno 998 N. "D"St San Bernardino, CA 9"..410

7 7 1959

28 20 WND



Clerical, Technical, Professional, Light lnduslrial

Evlyn Wilcox Presidcni/Owncr (909) 885-3461/885-9969


Kell~ 'ltmponll'y Strvices 818 Mountaon Ave., Ste. 116 Upland, CA 91786

6 1,000 1965

35 N/A $3 bol.



Temp., Temp to H!Te, Mktg., L~ht Ind., Clencal, Tech & ech Support

LauraKublk Dostnct Manager (909) 949-1 !!95/949-1898


W.G.J. Solntions 14150 Vine Place Cerrito., CA 90701








Light lndusuiaVClelical TransportatiOn/foehn ical Information Systems

Eddie Torres Area Man~J1er (909) 351 1921351-9941

Interim Personnel 3633 E. Inland Emp1re Blvd., #133 Ontano, CA 91764

4 700 1986



Vanes by Skill

$2 bol

L1. Industrial, Technocal Acctg. Dov., Legal, Clencal, Health Care, On-PremiSe

Sandra D. Bolger Group Vice Presodent (714) 990-3414/990-0558

W~l~l~n~l~. 3243 Arhn~n Ave.,

4 9 1979

43 17 WND


Vanes by Skill

Lt. Industrial, Clerical, PEO, HR/Loss Control Services

11m Ha~ard D!Tector, ale. Operations (909) 890-1000/890-1010

ClcricaVAdmon., Light lnduslrial, Temp/femp to Full-'Time

Kathy Bolte Area Vice Presodcnt (909) 6!!6-4111/274-0417










Thomas Staffing 6700 lndoana Ave., Ste. 165 Roversodc, CA 92506

4 22 1969

25 N/A WND


Klmco Stainng Services, Inc. 6840 lndoana Ave., Ste. 110 Riverside, CA 92506

4 25 1986

41 10 S60mil.


17 9 WND


Negotiable N!A



Varies by Skill

Office/l..ightlnduslriaV TechnicaVFinanciai,Templ Temp to Hire, DITecl Placem.

Audrey Loera Area Man a~er (909) 390- 881/390-9886

s. Cal


Varies by Skill

D!Tcct Hire, Temp., Placement for Mgmnl., Tech., Acct., Clerical, Ind.

Jan Faulk Presodcnt (909) 483-11163/48.'1-1 !16!1

WND WND $4 bil.

N/A 14 Countries

Varies by Sk1ll


Clerieal, Industrial, Temp-to-H!Te, Full- me

Kathy Gans Reg1onal D!Tector (714) 222-09661222-076/i

II 7 S6m1l



I.E., San D1ego

Clerical, Lite Industnal, Technocal, Medocal, Management

Bonnie Renz-Hanna CEO (909) 676-8077/699-1581

6 4 $2.3 mil.

WND Nationwide Standard-33 1/3%


Medical Devices Pharmaceuticals Plastics

StevtAdams Sr. Vice President (909) 625-3007/621-0J 15

18 3 WND

400-500 I.E. Prof./fech.


Technical Clerical Lue Industrial

Bonnie LaBarber General Man~er (909) 467-32 /467-3206

3 260 1965

37 N/A WND



Clerical Support Lite lnduslrial

joe Pulaski, V.P., LIT Dov. Allee Bowers, V.P., BSG D1v. (909) 354-5595/35&-0214

Best Temporary Strvlces 16. 1410 Th1rd St R1verside, CA 92507

3 6 1989

25 6 WND

WND SCat. 10% Sal.


L1gh1 lndustnal , Heavy lnduslrial, Clerical, Technocal

Marty Ferguson Manager (909) 369-1111/369-829 1

laltlal 'lllleat Trft 17. 282 S Mountain Ave. Upland, CA 91786

2 180 1976





Shannon Kahn Executive Vice Pres1den1 (909) 982-65661949-9691

Culver Personnel 18. 3200 E. Inland Empire Blvd., 11150 Ontario, CA 91764

2 28 1986





Permanent Sales, Mgmnl. and Marketing

John Brttn Area Manafer (909) 989- 333/989-3962

Hel~ates Stalllag Senlces 19. 926 Haven Ave., 11180 Rancho Cucamonga, CA 91730

2 10 1965

10 N/A WND



Clencal Accounting, Technical Light Industrial

Dan Struve CEO (909) 484-2688/484-2699

Olym~ Statring Services 20. 1365 . Foothill Blvd , Ste. 3 Upland, CA 91786

2 8 1983

12 28 WND

WND S B./Riv. Cntys. None


Temporary Permanent Staffing

Mike Schell Vice Prc.1deni/Gen M~. (999) 612-1588/612- 1 94

11. J633Jnlnl ~Blvd., Sic. 480

2 200+ 1996

7 5 WND

WND \\br1dwide Contingency

Vanes by Skill

ThmflOI)', Ternp-l(>-Hire, Specialized Hnancial Slaffmg

BarlJara Bowlly, CPA


Roba1HIIIrArml........ 22. 74-040 H1ghway Ill, Ste. 228 Palm Desen, CA 92260

2 200+ 1996

3 2 WND

WND \\brldwidc Contingency

v.mcs by Sl
TemflOI)', Temp-to-Hu-e., Speciali<1x! Financial Staffing

John Safran Manager (760) 836-18261836-1822

600 15 WND



Riverside, CA

2 350 1985

Clcrical, Aa:oontmg. lndlsrial, As5embly

Sunny Simms ~onaiMan~ ( ) 682- 193 5-0126

~ F c' loc Sa'YQa Mountatn Ave. Upland, CA 91786

2 3 1988

20 6 $1.5+ mol

N/A I.E., Orange/LA Cntys.


Engmeenng, Techrucal, Coinpule!S, Clelica~ Light Industrial, Admm1s1ra1ive

Victor Teller D!Teclor (909) 920-5037/920-5040


4 2 WND

N/A California Negotiable


Administrative Recruiting, 'ltchmcal Temporary/Full-Time

Anita Starks Princ1~al Consultant (909) 31-444 I/931-4445

Winners Circle Personnel 10. 10134 6th St., Stc. J Rancho Cucamonga, CA 91730 Oimn Statrln& Services 11. 268 W. HosJ::tah~ Ln., 11107 San Bemar ono, A 92408


5 1990 4 1,400+

Di> ersified 'ltm porary Services Inc. 3 43533 Rodge Park Dr. 3 Temecula, CA 92590 1984 Prlacetoo C~rate CoosullaDts ill Bl,·d., Ste. I Claremont, CA 91711

13. 630 S. Indian

3 3 1977

Human Resources Ctr. (Div. Harding) 3 14. 2234 S. Mountain Ave. 5 Ontario, CA 91762 1958 IS.

Remedy lnteiUgent Stalling 10280 Indiana Ave. Riverside, CA 92503

Robllt lblrAm• w ••

Onlario, CA 91

Vall SeniiB c.,..,

D. 1201 24.



StarU. ,w,c, ~ ~ I ISO N. Mountain, 1101 Uplllld, CA 91786

2 1995

s. Cal.



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MAY 1998


Mercury Unleashes 1999 Cougar, Eyes New Customers


Mercury has JUst taken the wraps off its all-new 1999 Cougar. The four-seat, front-wheel drive sporh coupe marks a new cour,.,e for Mercury, providing imaginattve vehicles that appeal to customers who want to set trend' anJ stand out 10 a crowd . Incorporating the first North American appltcatton of Ford Motor Company's New Edge destgn .tnJ side-air bag technology, the sleek coupe combines the practicality of four seats with the agility of a sports car. The Cougar ts based on the Mystique Contour-MonJeo platform. which is highly acclaimed for advanced dnving dynamics. "Because our customer!> see themselves as individualists, they instst on vehicles that are out of the mainstream," said Jennifer McKayWalker, marketing manager, California Region, Lincoln Mercury. "Cougar articulates the differentiation that Mercury will deliver in all of its cars and trucks that are unique in the market and meet the unique need' of Mercury customers. "Cougar is not only fun to dnve, but it has the elements of style and the functionality to meet the needs of active, fashionable buyers Its well-appointed 10terior and the ways that the tntenor space can be used to suit an active, youthful, on-the-go lifestyle." Cougar's design is highlighted by bold, sheer surfaces accented by a sharp, rising belt line. The belt line starts from the front bumper and extends to the rear, ending at the crisp edges of the triangular tail lamp clusters and the rear bumper. Slim, sculpted creases on the lower door panels and under the quarters of the rear bumper create an integrated but contrasting side relief. This "New Edge" design is also demonstrated by the shard! ike outline of the triangular wrap-

/999 Mercury Cougar around tail lamp lenses and the lower corners of the frameless window surrounds. Aerodynamic mmors and flush door handles with arrowhead outlines mainta10 the functional simplicity. New Edge design is cont10ued in Cougar's cockpit. The IOstrument panel is minimalist and functional. The gauges are analog, the graphtcs exceptionally clear, and design curves tie the instrument panel, center console and other interior elements together. The cabin ts bright and airy, thanks to a raked windshield and large rear window. The opttonal exterior stowing moonroof opens the cabin even more and affords maximum headroom. Cougar's sporty bucket seats offer excellent comfort with high-density foam bolsters keeping occupants firmly in place. The Cougar's hatchback design offers great versatility for use of interior space. The large rear hatch and split-fold rear seats offer customers versatility to carry passengers or load bulky cargo. Its rear seats are roomy. Both front seats tilt forward and then return to their original position to make for easy rear-seat access. The passen-

ger seat also slides forward for added convenience. To meet the diverse needs of buyers, Mercury will offer accessones such as btke, snowboard and skt racks built to fit Cougar. Opllonal.stde atr bags, a first in the North American small specialty segment, help to protect an occupant's chest and head in side collisions. They arc deployed from the sides of the front seat backs. The system is controlled by the same electroniC sensors as the next-generation front air bags, with additional satellite sensors for sideImpact sens10g. To provide protectiOn against radto theft, the four station-select buttons on all series can be unlatched and removed, revealing a highly visible panel and a flashing LED signal. The J 999 Cougar is available with a chotec of engines. The 24valve, 2.5-liter Duratec V-6 delivers 170 horsepower. One of the smallest and lightest V-6 engines, the Duratec delivers its peak horsepower and broad torque throughout the normal driving range. The standard 16-valve, 2.0liter Zetec 1-4 engine generates

125 horsepower. The Zetec engme has been revtsed to offer Cougar customers quteter running charactensttcs, greater refinement, easy cruising and an improved feeling of preCISIOn. Cougar offers a standard fivespeed manual transmission operated by a new cable system that eases shift effort and reduces noise and gear lever vtbratwns. Cougar's opttonal four-speed automatte transmiSSIOn was spectally developed for front-wheel-drive applications and is controlled in conjunction wtth the eng10e by the Electronic Engine Control fifth generation (EEC-V) management system. Virtually every performance component has been calibrated for Cougar to deliver excellent driving characteristics. Cougar is equipped with the latest four-channel ABS that incorporates electronic brake distribution for efficient braking. Electronic brake distribution improves vehicle stability during braking 10 conditions that fall short of triggering the ABS. The all-new 1999 Mercury Cougar is now in Lincoln Mercury showrooms.

ot'hef\ tAt;tA~lly Wif\d

the driver~ se"'t fM 1£1£1£1 rhercury Cou~or

is o~bitiovs, sty!isK ontl bcM. Ouo!ities we ~ow you co.n itler.ttfy witK.


MAY 1998

LomCI Linda llni~ty Cancer Institute


·u~·AL~~ ::: :~(~~!~~OGR~\i>-~i~ CENTER at Xordstrom


at Lorna Linda Cniversity Cancer Institute. During May we are offering a special $55.00':' rate to mothers for screening mammograms. The Women's Health & Mammography Center is conveniently located in Nordstrom in the Galleria at Tyler, Riverside (near Cosmetics, Level 1 ). ~fonday-Friday


Lorna Linda Doctor Answers Questions about Breast Cancer

1>1 Dr .John L ,\11/olll<' Q. \t what


'>hould a woman

be~in havin~ mammo~ram$'!

Q. Ho~ can a woman who has just

Day gift from the healthcare professionals



A. There 1s some controversy about the answer to th1s qucst1on The Nat1onal Cancer Institute (NC'I) supports the recommcndat10n of screenmg women older than 50. hut advises women in their 40s to d1scuss the 1ssues with the1r health professional and deude whether the benefits JUStify the nsks and the costs. Several U S orgamzations, includmg the Amencan Cancer Soc1ety, the Amcncan C'ollege of RadiOlogy and the Amencan C'ollcge of Obstetricians and G]necolog1sts, still advocate regular mammographic screening of asymptomatic "Yomcn aged 40 to 49 years.

cSheS one of a kind. • • your mother Remember her with a special

MAY 1998

10 am- 4 pm 11 am- 5 pm

Walk-ins are always welcome. For an appointment please call 909-824-4001 or toll free 888-824-4001. We have a special gift of Estee Lauder Cosmeucs just for you. •Thts specwl race applies only lO women wultin chc ACS Jluidclirws (credic card, check, or ccu;lt only). Our Cencer is accredttcd 11)• che American CollcJ!e of RadwloJlists arul che Food and Drug Adminisrration, arul is State of Califomta cercifi.ed

been diagno'>ed with breast cancer obtain the be'>t advice on treatment options'! A. The d1agnosis of cancer followed hy decisions about therapy can he confusmg, and the patient may he frightened and upset. It is important to d1scuss your possible choices with med1cal experts, including your own doctor, and with those close to you. You may request that your

phy-.iuan arrange to have your case presented in an academic center to a mult1modahty team of -.pecialish who arc experts 111 the dmgno-.1s and treatment of breast cancer It 1s the respons1bli1ty of th1s team to recommend the best treatment opllons, including avadabihty of clin1cal research tnals.

Q. What i~ a clinical trial? A. A clinical trial is an organized investigational study conducted to answer specific yuest1ons about a new treatment or a new way of using known treatment. Each study tncs to mcrease med1cal knowledge and to find new and better ways to help cancer patienh C'linical trials study new combinations of surgery, radiation therapy, drugs and Innovative cancer therapies under development as well as how changes in lifestyle can help cancer pat1ents or prevent cancer from occurring. Other clinical triab compare the best known standard therapy to determine which produces more cures and causes fewer side eflects than the other. Q. Why are clinical trials important? A. Before a new treatment is tested in pat1ents, it 1s carefully studied in the laboratory. First, a drug 1s con-

s1dcrcd because 11 changes cells or parts of cells 111 a way that suggests it will destroy cancer or help the body to deal w1th the side effects of cancer treatment But th1s early research cannot pred1ct exactly how a new treatment will work in people or define all the s1de effects that might occur. Cllmcal tnals are designed to help us find out how to give a new treatment safely and effecllvcly to people. Each patient who participates in a climcal trial prov1des mformation on the effectiveness and nsks of the new treatment. Advances in medicine and sc1ence arc the result of new 1deas and approaches developed through research New cancer treatments must he proven safe and effective before they can be made available to all patients.

Q. What kinds of clinical trials are there? A. The kmds of climcal trials range from studies of ways to prevent, detect. diagnose, control and treat cancer to studies of the psychologi. cal 1mpact of the d1sease and ways to improve the patient's comfort and yuality of life (including pain control). Cancer chmcal trials deal with new approaches to the treatment of

cancer. These treatmenh most often use surgery (cutting out the cancer), rad.ation therapy (using x-rays, protons, isotopes or other invisible beams to kill cancer cells), and/or chemotherapy (using cancer-killing drugs) alone or in combination Surgery, radiation and chemotherapy have cured many cancer patients and prolonged the lives of many others. A new area of cancer treatment is h1olog1cal therapy which uses substances that help the body to fight cancer

Q. How can I find out about clinical trials of breast cancer therapies? A. Many climcal trials are conducted by large nallonal cooperative groups funded· by the National Cancer Institute. In addition, many institutions offer climcal tnals that are designed and developed inhouse. To find out more about clinical trials, call the Nallonal C'ancer Institute at (ROO) -l-C' ANCER, Lorna Lmda Cancer lnslltutc referral and informatiOn service at (ROO) 7RCANCER, or your local branch of the American C'ancer Soc1ety.

Dr. John £.Antoine is the associate director of c/imcal research for the Lama Lmda Unn·ersity Cancer Institute.

Trainees Sue Enterprise ... COl/Wilted from

Page 3

day or 40 hours 111 a wee~ "That sounds pretty Dracon1an, but that was 111 fact the truth." said M1chael Scarlett, one of the attorneys with Sapcrstelll, Gold'>tem, Demchak & Baller, who arc representing the extrainees. The suit, filed April 20 in federal court 111 San Francisco, alleges that Entcrpris\! v1olateu both state and federal Ia\'. by not paymg ovatime to hundred~ of employees with the title "management assistant." The suit dnes not specify an amount, and S;1pcrstein attorney Dav1d Borgen s<11d h1s f1rm 1s still trying to determine ho'' many management assistants arc involved. The lawsuit is still\!Wide and covers all man-

agement assistants employed since April 1994. I~nterpm.e has about 200 locations 111 the state, and each one has employed at least one management assistant at any given time, according to Borgen Those numbers could amount to staggering costs for Enterprise. The case hmges on interpretations of the Cali forma Labor C'ode and the federal Fa1r Labor Standards Act of J93X, which manuate time-and-a-half pay for nonmanagcnal and nonexecutiVC employees who work more than 40 hours a week, accorumg to Sapcrstcm attorneys. Until Jan. I, C'ailfornia law also reyuired overtime pay after eight hours 111 a day. Although they were bc:ing groomed for management, the ex-

employees say they did not supervise others while they were management assistants. "This issue about the mlsclassification of jobs has become a b1g 1ssue in employment law," Scarlett said. "Employers arc bc1ng more closely scrutinized 111 how they arc classifying employees to avoid paying owrtime." Enterprise offic1als declined to comment on spec1hc aspects of the case. In a response to phone inyuirics, the St. Lou1s, Missouri-based company faxeu the Inland Emp1re Bu.\111ess Journal a statement that included the following: "All of the Ent~rpns..: companies in C'alifornia and elsewhere have always compen-.;Hcd their employees fairly ;md in accordance with the law."

But attorney Scarlett sa1d that Enterprise started paying management assistants overtime wages in 1997, after reclassifymg the position as "nonexempt." 'This shows that Enterprise recognized that it was wrong," S

MAY 1998

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The Best Western Hentage Inn, the only hotel &n Rancho Cucamonga, IS located in the heart of the burgeoning Inland Empire; less than five miles from the Ontario International Airport, Ontario Convention Center, and a variety of other attractions such as restaurants, movie theaters, and parks. Conveniently located near the 10 and 15 freeways on Foothill Boulevard in the Rancho Cucamonga Business Park. The Heritage Inn has loyally served the corporate community for over five years. Known for its commitment to service, quality and prompt response to its customer's needs. This corporate hotel is a six-story tower of 115 first-class rooms and su1tes equipped with either one king or two queen beds. Standard amenities include voice mail, one-day laundry service, fax and copy service, heated pool and spa, an exercise facility, and continental breakfast served daily. The Heritage Inn also contains multiple meeting rooms ranging in capacity from 5-175 people with a variety of different set-ups - also available is full-service catering and audio-visual serv&ces. Future upgrades to many of the hotel rooms include extra phone ports, larger workstations with swivel neck desk lamps, deluxe coffee makers, and other amenities to make it an office away from the office. The sixth floor will be an executive level with exclusive card key access, and its own continental breakfast and daily newspaper delivery. Upgrades to be completed by early May 1998. For reservations, please call (BOO) 682-STAY or (909) 466-1111 for local reservations.

MAY 1998


MAY 1998


Pacer Reports Best Ever Third-Quarter Revenues and Nine-Month Fiscal Results Pacer Technology, owner of such branded consumer products a-, Super Glue, ZAP and PRO SEAL, last month announced continued gains in net sales, operating income and net income for its fiscal 199791\ third quarter. Continued growth both domes-

es and enable us to take advantage of our mcreasmgly formidable distribution channels," added Munn.

over $l,H90,936 m the comparable

will grow the company significant-

penod a year ago. Net income rose 3R.2 percent to

ly m terms of sales by addmg approximately $20 mill1on in new revenue, and will contribute posi-

Strong financial results

$1,154,737, or 6 cents per share, up from $R35,299, or 5 cents per share,

For the three months ended March 31, 199!{, net sales were

m the correspondmg 1997 mne-

tively to earnings going forward. Pacer and Cook Bates will con-

month period.

tinue to run parallel operations through June 30, 199H. As a result, the company does not expect an


$8,321,050, a 26 percent increase over the $6,606,612 reported for

Pacer's products, along with the

the third quarter of 1997. Operating

significant contribution from the

mcome improved 35.9 percent to

California Chemical acquisition last summer, drove quarterly

904,765 for the third quarter, com-

tic sales of$17,R91,510 for the first nine months vs . $15,!\75,695 in the

pared with $665,712 in the same


results. Also favorably impacting

penod a year ago. Net mcome improved 21.5 per-

Domestic sales represented approximately H1.4 percent of total com-

cost reductmns will begm to reflect

cent to $42R,217 vs. $352,564 for the corresponding quarter last year. This was the largest 4uarter, in

pany sales. Pacer further noted that

cial results, with the full effect tak-

the company is starling to see the 1mpact of increased distribution

ing place by the end of the calendar




Pacer's performance was the Cook Bates acquisition, which continues to go well, according to President and CEO Jim Munn. Cook Bates, which was

terms of revenues, in the company's history.

acquired in March, manufactures and markets manicure implements

For the nine months ended March 31, 199!{, net sales improved 14 .6 percent to $21,969,702, up from $19,179,074 during the first nine months of

such as nail clippers, emery board~. tweezers and related manicure products. "Pacer is actively seeking additional ac4u1sition opportunities that complement our existing business-





$2,407,695, a 27.3 percent increase



through The Home Depot, while sales from California Chemical remain strong. International operations Internatmnal sales increased to $4,07R,I91, representing 18.6 percent of total sales for the first nine months, compared with $3,303,379. or 17.2 percent of total sales. for the same year-ago period. The company especially benefited


Domestic operation s The company reported domes-


at this year's


immediate impact on profit margins. According to company management, as Cook Bates operations are absorbed into Pacer facilities, themselves in the company's finan-

year. In addition to synergies in administrative, marketing and support systems, the company expects additional economies in the areas of manufacturing and distribution. Operating expenses The company's operating margins improved to 10.9 percent of net sales during the quarter, compared with 10.1 percent in the corresponding quarter


Gross margms improved to 35.7

expanding presence in emerging

vs. 35.2 percent in the same 4uarter the year hdore due to Pacer's con-

percent for the 199!{ third 4uarter

tinued vertical integrallon program. Integration of Cook Bates acquisition on track 199X.

Selhng, general and admmis-


to 24.R percent of sales for the

Technology ac4uired Cook Bates, a

three-month period, down from the 25.1 percent reported during the


manufacturer of manicure implements. Cook Bates 1s a more-than! (JO-year-old compan} whose wide


product line is well established. The ac4uisition has given Pacer more

compared with $64,317, or 1 per-

product to distribute through its

cent of sales, dunng the same 4uar-

existing retail channels; moreover,

ter the prior year.

$J()()/Golfer. ~nsorships available.



same quarter

a year ago. The com-

pany reported interest expense of $143,050, or 1. 7 percent of sales,

Cook Bates provides Pacer with

Additionally, income taxes for

addillonal shelf space in key retail locations.

the quarter climbed to $333,498

The Cook Bates ac4uisition

Larger compamcs have the luxurv of muhtplc dcparlmcnh w 11h spe~ific focuses: human resources depanmenh to handle recruiling. screening, lrailllng and olhcr employee relalions funclions, accouming tlepanmenh to handle pa)roll, lax liltng anti filing of other tlm:umcnl\ required b) law. MIS tlepanmetm to lratn employees on new soflware programs. Today's emerg1ng businesses often find il ddltcull 10 compete wi1h larger companies bet:ause Ihe) don't have lhe\e same resources available w them alan aflortlable price. Unld now AppleOne Employmenl Services " proutllo announce lhe crea11on of Tltt Equaltzm; 1" a brand ne" program that puis small business on equal fool mg w11h thctr larger cnmpcliiOr-. The Equa/izor'" is a ncx1ble menu of \Cr>tces a~;1ilahle to you on an as needed basts. These compctili1ely priced solu1ions give you Ihe pm•er of a large human resources depanmenl wllhoul lhc high cosls and infrastructure

trative expenses decreased shghtly

FRIDAY, MAY 29th, 11:30 AM.

1964 E P11fm MBII

oo many small busmess owners fmtllhcir atlenlion t.livened from !he core lunciion of ellcclivcly running !heir hu"nc" by chores bcuer hant.llct.l by speciall/et.l expens.


the prior year

from increases in sales in European markets ;1s well as from its rapidly Eastern Bloc countncs.

AppleOne Unveils New Program That Provides Emerging Businesses With Benefits Equal To Larger Companies.

from $24R,R31 year.

the prior fiscal

"We crcalcd The Equa/icor'" for two reasonS:' AppleOne founder and presidem Bernard Ho"rnytl says. "We lir't and foremo-.1 ~Aanled 10 create a nununng cmtronmcnl for emergmg husme"e'· a group 1ha1 oiher buslne" sen 1ces overlook all too often. Secondly. AppleOne " commtlled In becommg a full panner in lhe grnwlh anti tle,clopmenl of the businesses we \ervc, and 711<' Lqtwli:or'" is an excellent first step toward 1ha1 goal. ..

71te l:'qttalt~or 1 " has been de,igned to function smoothly as an on-call extension of your husiness. providing you "lth mtclllgenl responsive solulions without burdensome overhead. You work dtrcclly wllh your personal accoum executive who underslands your unique needs anti provides specific answers for lhe challenges you face. "One of the most frustrating things 10 a husiness owner is having to make numerou-. phone calls 1o talk to

Organized by CSUSB Business School stwknts for scholarships.

dotcns of people "'ho have no three! ~nowledge ol his 01 her company and only a modicum of ~now ledge regarding lhe nalure of hiS or her problem," Ho~Aroyd says. "WIIh Till' 1-.'qua/i:m; "' you have all of your neeth addressed by a single ac·c~>unl C\eeUII\C who has cOnllntlled lhemsel\es lo dC\cloptng a lhrough unt.lerslandmg of your compan~. Your accoun1 e\ecUII\C will panner w ilh you in reach1ng yout longterm goals for sw:ccss anti understands the rou1e you've chosen tn order 10 gel !hen:. You gel i1 all w11h one phone call 10 one person who is empowered wtlh Ihe knowledge and aulhorll) 10 dcli1 era resuh rig hi a~Aay." Whatever your needs, lltt• f.'qualt~or 1 " IS equtpped 10 full !I I them l!!.st Bccau\c P;u_roll i~_ \bout ~_Cr\ Docsn 't '\lean You .Should Be Treated Like Qnc Payroll "a lol more compllcaletllhan "gning chccl.'>. Slale laws c·hange. Coun rulings reccl\e ne" inlerprcta lions. Ne~A federal legistaltnn IS tnlrotlucetl Swymg on lop of all lhcse mercurial fac tors can be wugh. cspe-

popular Scn1ii>ll' lltrl' plan is a1ail able lhrough the Eqttali:or 1" Sen.11hle litre IS a lcmporary·IOhire program 111 whtch )Ott CllJO)' a no cosl. ntH>hhgalton "dress rehearsal" before htnng 1hc can· didale on full-lime. The eand1da1e remams on ApplcOnc's payroll "hile you e1alua1e lhetr perfor. mance in your un1quc wort.. em m>nmenl AI Ihe end of Ihe e1aluauon pcnod you may lransfer lhc cantlitlalc 10 your o"n payroll tree ol charge. Under Tit<' Lqua/i;or'" plan you benet'tl I rom Ihe ngorous tc~ting

and \t:rc\!mng prm.:c~..,

every ApplcOnc assoclitlc musl pass and cnJO\ lhe same qualily assurance program ApplcOne otters all cltcnh With close 10 200 branches lhroughoul lhc L'S !he t.'qualt~or 1 " otters ) ou an unparalleled tlatahase of hl!,!hl) qualt nett candttlmcs al CVCI) lc1t:l across

"When you are free to COnCentrate your effortS in your area of expertise h Succe.",<' > ' comes muc n1ore quickl_y. "

cially 'Ahen comt>inctl "ilh the all ol the Olher challenges you face 1\hilc 1ry ing to run a husmess. Lnfonunalcl). nul\ourctng such luncuons all Inn ohen onl) mailers IH>rse.

Educationul Senicc\ Sllttlics sho" that one nllhc mosl tmpor lant bcncfil' a

nunpan) ,an offer cmplo~ces ts traming anti conllntllng cdU<:alion programs. Encouragtng tlclclnpmcnl among employees not onl) conlnbtllcs to employee rclcnlion. bu1 also ensure' you rematn compcllll\c /lw Equali:or"' otters u \.trlCl) nl emplo)ee tlc,clopmcnt plans 1ha1 benefit )Our employees anti your hU\1· ne""· too.


"Btg na11onal 1cntlors can be <1 nighlmarc for small bu,mcss," ApplcOne clienl care direcwr Kun Hill says. 'They have rigid. 'one·slle-ftts-all' plans. charge surcharges for informalinn ahout your ov.n money, anti arc famous for being unresponSive to clients' needs." 7/t<• Equalt:or"' is a cushiOn between the rock of inllcxible vendors and lhc hart! place of doing payroll !asks yourself Temoorar) and FyJI:..TimUit
Compulcrs arc designed 10 make your busmess more ellicicn1. hul "11hou1 effccl!VC 1ra1ptng. 1he fastest comput er in the world won'! make your employees mon: pmtlucll\c Through flte Eqttali:or'"· th~ e'peri!SC of 1hc Academy of Compulcr Tc~hnology " only a phone call ~"'") A.C.T pro· 1itlcs !raining 111 all current Sl>hwarc appticallnns, anti courses can be customited lo meet )OUr specttlc requircmeniS. A.C.T. ~nablcs your comp
You can otTer tnlcrcslctl cmplu)ccs cnnlmutng educaiion through AppleOne's slralcgtc alltancc 'Ailh California National Lnl\crstl) CNLI otters 18 spectal11cd maJors. mdud· ing bu ... inc"" admtnl'-lratton, human

rc,oun.:c .... and l..'nmputcr

''-·tcncc~oo .

CISJU is a nalionall) accretliled dtstancc learning uni\ieP.. it} that allo\\ ... wor~mg i!tluhs 10 crcalc lhctr own 'chctlulc 10 meet the demands of lhctr lifcsl) 1<:. whtlc stdl atl1annng their etlucaunn.

These sen- ices arc packaged logcther under one name lll make f'ht t'qtwli~or'" casil) allordablc lo all cmcrgtng compantcs. 1-'or a limllctl ltme. ApplcOnc " uttering new clients an Entrepreneur An:nunl hold· er rale of toe; oft the pre1admg mar· l.ct rate. "When )OU arc free In concentrale your cftons in your area of c\pcrtt\C 'ucccv·~ come' mul'h mon: quicl.l)... Htm ro:tl sa: s . "!Ju· f.'ttua/i;or 1" unleashes the power of 1he tndi11tlual 10 do "hal he or 'he tlt~s bcsl - runmng a husmess." For more mfonnalion or to tlisco1er 1he specific beneftls thai Tlte Eqtwli:or'" can bnng to )Our Cl>mpa11) call (800) 564-5644.


MAY 1998

MAY 1998

Boosting Employee Morale: An Essential Component to Any Organization's Success by Trish Jacob,son, Inter Valley Health Plan A;;k several successful Inland Empire C'EOs what the key to their companies' success is, and you'll get a variety of answer... One response you're li~ely to hear most often, however, is that dependable, productivc employees lead to organizational and fiscal succc". Many busine" owners rightl) recogniu it is the people .,., ho work for them that ma~c th.: difference, regardless of the product or service the} sdl. The secret to a productive wor~ force (and therefore a successful business) is an elus1ve companywide achievement ~nown as good moral<:. '"Morak" is a compkx concept. Basically it refers to the way emplnyees feel about working for their comp
employee involvement and selfesteem. These three concepts are explamed in greater detail as follows: Morale and the bottom line It\ easy to see how an employee who efficiently services a large number of customers or sells a lot of product tltrectly help-, ~our business' financial bottom .tnc, .,., hilc an Fploy~e~' Rank emplo)eC who ~ ffiiSSC:S importnnt 3 dcadlincs hurh -l your compan~ \ 5 6 prolitat-ultty. 7 But \\hat

Group, an employee-and-humanresources-analysts organization, employees were asked to rank 10 items, in order of importance, that they wanted from their JObs. Their employers, managers and superv1sors were then as~ed to guess how they thought their employees would rank the .~arne 10 items The results, shown in the accompanying chart,


employees' JOb satisfaction hmges more on the "soft issues" than on the fact they may earn a few dollars more or less than their peers.

Kathleen Cade

Director of Commerr·ial Salt:>

Recognizing/rewarding employees Everybody likes to have his or her achievements recognized by others. Evc:n though per..onal satisfaction will come from meeting a predetermined goal, it is Item _ _ _ _ __::E_m....L..-'-"-"7""-----j always more meaninglntercstmg "or~ ful if someone else is Apprec,.Hu>n anti recognitiOn there to share the sucFc::clmg "in on thing!\u

Trish Jacobson

--VP., Human P~;




, cess. Job SCCUnl) ~ Good .... ages 1 I:mployees are not Promnttonlgro\\ th 3 averse to putting out an -l Good wnrk1ng condltmns extra dTort when the H Personal loyally 6 about the busmess needs help m 9 Tactful dtscipline 7 employees who overcommg a problem 10 Symp<~thettc help w1th problem' 9 fall somewhere L . _ - - - - - - - - - - - - - - - - - - - - - - - - - - - ' or meeting a production in bet\H!cn"! The~ aren't pcrformmg were surprismg. deadline. But 1f the extra effort goes badly, but they aren't excelling Notice that employees ranked unnot1ced, employees will wonder e1ther. The) tren't costing the com"•nteresting \\ork" as what they want why they should bother pan) anythmg, nght'' Think aga1n. most tn the1r JObs. although thetr A moment or two from manageAn emplo) ee "h<'" nnt satlstied super\ tsors thought the employees ment In than~ the employee and .,., ith the job can cost the com pan) a would rani-.. good .... ages" as the emphas1ze how that employees efforts tremendous amount .,., ithout either most tmport,mt In fact, "good have helped, cost nnthmg and go a long the empln)ec or management realiz.,.,ages" were ranked onl) fifth by Wa) towartlmcreasing the employee\ ing it. Just becaw,c an employee isn't employees. self-c:steem and motivation. making serious errors 10 a job or The results of this survey indiIn devising a recognition anti missing deadlines doesn't mean that rectly illustrate the importance of reward program, a company\ manhe or she is benefiting the company educatmg c:mployees so they are agement and HR department should financially. An employc:e who is aware of the "big picture." work together to consider: gradually becoming dissatisfied can Employees who understand their •The types of behavior to recognize; cost your business money in the folindustry and how their company and •What to give as a n:ward (based on lowing ways: their specific jobs fit into it are likebudget allowances): and •Low productivity: ly to find their work more interest•How to best present the reward or ·High turnover: ing. recognition. •Decreasing loyalty; and The survey results also mean that Once these issues are addressed, •High absenteeism. factors such as feeling "in on things" employee events can feature the preOnce you know which types of and c:mplnyees having their work sentation of awards to hard-working probl~ms low-employe~ morale can appreciated mc:an a lot more to and inspirational employees. Such cause, you'll want to make sure that employec:s than most employers or activities will become a popular and you or your IIR department know manager' think. While these types of anticipated aspect of a company's what motivates ~mployees and what perks seem easy to give to ~mployculture and an instrumental booster you can do to improve morale. ees, if managers are interested in of the vital success component we keeping their employees happy and call "morale." Knowing what boosts morale productive, thcs~ "soft issues" must There an: several factors that be taken seriously. /mer Valley Health Plan has been contribute to high morale in a work Some skeptics might argue it's serving the Inland Empire for nearly environment. Employees must feel all about salary and if employees are· 20 yean Trish Jacobson is vice presthey are: paid enough, that's all that matters ident of human resources for •Treated fairly: when it com~s to productivity and Pomona-based nonprofit HMO Inter •Valued and appreciated for their loyalty. In actuality, pay becomes of Valley Health Plan. Jacobson :r vast work; great~r importance when the employexperience as an HR professional •Recognized for their work; ee feels his or her pay is below the and consultant includes pro~·iding •Paid a fair wage for their work: and industry standard for what similar HR services within the •Doing work that is important. workers earn elsewh~re. If your government/public service sector, In a recent study on declining employee salaries ar~ in line with retail and hospital industries and as employee morale by the NOVA industry averages, chances are your a corporate HR consultant.

to Help You Manage Your Health Care Needs \X'hen your employees need help in managing today's health care system, the dedicated professionals at Inter Valley Health Plan can help

"JJ~ Johnson Director. Serv1ce Sec- rs. Customer Serv1ce_ .::. En: vllment


Not only do we meet your company's health care needs by offering a wide variety of health plans to choose from, but we also provide your employees with easy to-understand information about the1r

Asha Chopra, MD

basic benefits. And, rather than message machines, we offer real people to answer their questions. 1-

Pam Hillman

Assoc1ate V.P. ·Mecflcai Serv1ces

For almost 20 years, Inter Valley has been fulfilling the promise of managed care with quality care, personalized service, and a full selection of physicians and hospitals throughout Southern California. all at an affordable price.

Florence McNeill Director. Conimercial Member Services

Call today /or more m/onnation.


InterValley Health Plan ~()()South

Park Avenue • P 0. 1\ox 6l'\JZ • Pomona, C.4. 91769.6(102 A non-profit. Frderally Qualifit-d 11\10

VP 'Chief Medical Offir:er (CMO)

MAY 1998


,,,/11,.,,~, ::u

u:. Oftkes,

I ol SHrdtes/Year SH.UArea Type ol SHrch Fet

Ave. Calldldate Salary Rance

5 N/A $10 mil.




7 50 to 100 Reta1neriContongency




200 International Conlingency



2,000 Cal. None

Varies by Skill



WND W:'\D 20%





c-l'::'""'kk Yr. b. I.E.

A.S.I. 750Terndo Plaza 131 Covina, CA 91723


C•E Search, lnc. 21. 42335 Wash1~n, Ste E-120 Palm Dcsen, 92211 M~L Recruiters, I.E. ~ncy



1994 I I


Employ.a I.E. Prot. Rea-alters


ll. 19 Citrus Ave., Ste 201 Redlands, CA 9'...373


3 $250mil.

United Stamng Solutions, Inc. 29. 14240 Sl Andrews Dr., S1e 201 Victorville, CA 9!392

I 6 1997

NIA $10m1l.

Nornll Services 1 30. 2143 E. Convcnlion Ccoler Way. Sic. 170 350 Ontano,CA91764 1964


Comarro Stalrmg. Inc. 31. 14011 Park Ave .. $1e 1'0 Victof\ 1lle, CA 923'12 Riverside Pn-sonnel Svcs, Inc. 32. 3590 Central Ave, Sle. 200 Riverside, CA 9'...501>

Onlario, CA 91764 Corestalf Senices 34. 9121 Haven Ave, Ste. 110 Rancho Cucamonga, CA 91730


30 4





1982 I

4 1980

14 11 WND


Robert A. Lovingood Presodenl (760) 245-1460,'245-1725

FulvPart-Time Temporary Ollice Suppon

S. MltcheiVZ. Beard Co-Owners (909) 788-7900!788-1676


Adm1nos1ration-Fmancoal Technical Sales

Nate Rcddlcks General Manager (909) 937-0100/937-0101

Con1ingency/Re1a1ners N/A


Temporary & Permanenl, Clerical, Lighl lnduslrial Accounaing, Technical

Brenda Zimmerman Vice President (909) 989-4818,1948-1249


N/A I.E.


Temporary, Temp-lo-Hire Full-Time Industrial, Clencal, Techmcal

Jacqueline Lopez-Reyes Presidenl (909) 825-70 10!825-7055


WND I.E. Employer Paid


l.Jghl lndustnal, Clerical

Marissa Asbton Area Manager/Partner (909) 945-21911945-3270




Temporary, Temp-to-Hore, Full-Time PlacemeniS in Accounung, Finance

Sheni Stewart Area Manager (909) 937-2150/937-2141

Temporary, Temp-to-Hire, Spec1ahzed Administrauve Saaffing

Karen Koenig Division D1rector (909) 945-2282/945-2299

Industrial, Clerical

Deborah Televera

7 4 WND

N/A Worldwide Conllngency

Yanes by Skill






5053 LaMart. II 0 I Riverside, CA 92507

I 1976

18 14 $3 mil.



I 1998


PraUer Pawaad IDe. 42. I0630 Town Center Dr., I IOS Rancho Cucamonga, CA 91730 Kdly Stall' Leasing

43. 3101lurd Ave Chula Vtsta, CA 91910 Accoaalaall 011 Call

44. 1650 Spruce St.

Rivenidc, CA 92507


2 1996 I 2,000 1980

1 53


20 15 WND

1 175+ 1996

JM Stamng 41. 615 E. Foothill Blvd., Sle. A San Dimas, CA 91773

Malllice R. Meyers

Ll. lndus1r1al Clencal Engoneenng'Tech01cal



James E. Brown President (760) 568-3060

Jim Donahue Regional Vice President (909) 937-0281/937-m%

I 7 1962

Authorized Personnel Service 39. 9007 Arrow Rte. Rancho Cucamonga, CA 91730

Construcllon Engineering

Full Service

Accouotants Overload 37. 430 N. Vineyard Ave., Ste 320 On~ano, CA 91764-5496 OfficeTeam

Manluo MaDoy CEO (626) 859-23661915-{)330

Carol Thomas Office Manager (760) 241-5250/241-5901

22 1994

38. 3633 Inland Em pore Blvd., Sle. 480

Tech Support, U. Ind., Tern~p to Hire OcncaVAccounting

Temp. Employees Perm. Placemenl Medical Regisrry

1994 I


(909) 35-2055{192.4194

Ultimate Statllng Senice 3'. 10681 Foothill Blvd, Sle. 210 Rancho Cucamonga, CA 91730


Top Local E:uartlve Title

Conslruction/Engr. Arch. Heallh Care Telecommunicaaions Sales

A Mac Rey Corp. 35. 12210 M1chogan,IIJ Grand Terrace, CA 9!313





Search West I 33. 2151 E. Convenlion Ctr. Wy., Sle 121B 5

Ontario, CA 91764




Office Manager (909) 466-1881/46(H)479

Recruilmenl of Sales Execulives

Arthur M. Gage Pres1dent (909) 684-42001684-6138

20-30% WND S. Cal. Negoliable

Varies by Skill

Temp.-lo-Hire, Clerical, Tech01cal, Accounting, Mgrnnt., L1ghllndus1rial

Chiquita Bell Cooper Presideni/CEO (BOO) 560-0402/599-3598



Varies by Skill

Temporary, Full-Time, Accounting, Engmeering. On-Sile Managemenl

Charlesetta Fountain V.PJPanner (909) 980-3003!980-2773




Prof Employer Org., H.R OuiSOurcing. Payrole, Adm., BenefiiS, R1sk Mgmnl., Mamtam Personnel Sys1ems

Cassandra Mitchell Busmess Development (BOO) 428-70701 (909) 672-6217




Accounting Bookkeepong

Vic Sbneider Presidenl (909) 686-21001686-2662





N01 Applicable, I+ND = Would N01 DLSCio« "" =-ami/able. The utfonnatibn ut the abot.'t! list •wJS abtamedfrom the


Employment Services/Agencies Rwrkcd hy \ umha of Offic('.\ i11 the lllllllrd Empire

CompuyN. .e Addross CIIJ, Sate, Zip

MAY 1998


l)o'\'\ nload ' l'ht.• Hook of l - ists NoW' fr·urn '"''"''"'·toplists.t.·unl

Subscribe Now.

(909) 484-9765 Exr. 27

1998 Camry Thoughtfully Blends Safety, Style, Substance Toyota Camry, the benchmark among mid-sized sedans, adds new features, a lower emissions V6 engine and enhanced interior appoantments for 1998. Side-impact protection includes a front seat side-impact air bag supplemental restrain! system (SRS). Available as an option on all Camry models, the side-impact air bags are designed to help reduce the likelihood of inJunes to the driver or front passenger in the event of a side collision. Camry also comes equipped with dual front driver and passenger atr bags which conform to the latest federal safety standards. Toyota includes front seat belt pretensioners and force-limiters on the 1998 Camry. Pretensioners cinch lhe seat belt immediately following impact and force limiters help reduce seat belt load on the occupant's torso to help minimize the risk of injury. Both the front and side-impact air bag SRS as well as the seat belt systems work with Camry's energy-absorbing structure and soft upper interior to provide maximum safety to its occupants. Other safety features include child protector rear door locks, available integrated child restraint system in the rear seat (with fabric interior only), as well as three-point shoulder belts for all front and rear seat positions. Available in three trim levels (CE, LE and XLE), the '98 Camry comes equipped with several new appointments for security and style. The theft-deterrent system, for example, is enhanced this year with a new engine immobilizer feature. Standard on the XLE model and available as an option on the LE grade, the engine immobilizer verifies thai the correct key is in the ignition before allow~ng fuel delivery. A transponder chip embedded in the key sends an identification code to the electronic control unit (ECU). This code is then compared to an identification code embedded within the ECU, and if they match, then the immobilizer is de-activated and ignition continues. Camry 's exterior styling features sleek, sharp lines which leave

a sophaslicated and distinctive impression. Bumpers, body-side moldings and door handles are color-keyed for a uniformly stylish appearance. An integrated front air dam combined with aerodynamic halogen headlight~. chrome door belt and rear glass moldings give Camry a smooth and sporty flair. The oulside mirrors are colorkeyed on the LE and XLE trim levels, with XLE featuring heated mirrors and aluminum alloy wheels a~ finishing touches. For 1998, Camry's wandshield molding was revised to further reduce wind noise. All Camry models are powered by either a four-cylinder or V6 engine. The 2.2-liter, twin-cam, 16valve four-cylinder engine produces 133 horsepower (130 in California) at 5,200 rpm and delivers 147 lb/ft of torque (145 in California) at 4,400 rpm. Camry effectively balances impressive performance and responsible fuel economy with an estimated EPA city/highway gas mileage of 23/30 mpg for Jhe four-speed automatic transmission and 23/31 mpg for the five-speed manual version. Camry 's 3.0-liter, four-cam, 24-valve V6 engine delivers an impressive 194 horsepower (192 in California) at 5,200 rpm and 209 lb/ft of torque (207 in California) at 4,400 rpm. The V6 engine also makes maximum use of fuel as it cames an estimated EPA city/highway gas mileage of 19/26 mpg with a four-speed automatic transmission and 20/28 mpg with a fivespeed manual version. For 1998, Camry's V6 engine will join the four-cylinder engine in meeting California's strict Low Emission Vehicle (LEV) requirement thanks to a simplified catalyst. The LEV requirement applies only to vehicles sold in California. All three trim levels are available with a four-speed, electronically-controlled automatic transmission with intelligence. A fivespeed manual transmission can be paired with either the four-cylinder or V6 engines on Camry's CE grade. Camry's interior is roomy,

comfortable and makes exceptional use of its avaalable space. A folddown 60t40 spht rear seat w1th separate headrests can accommodate passengers or cargo. Door tnm design and fabric were revised. Additional touches auto-off headlamps, dual front and rear cupholder.;, a covered center console with lockable illuminated glovebox, and a new front pa~sen­ ger overhead assist grip - make Camry as convenient to use as it is fun to drive. The LE models include several additional features. Full fabric front seats feature six adjustments for the driver (slide, recline and seat cushion height) and four adjustments for the passenger (slide and rechne). Both front seats mcorporate a four-way adjustable headrest. Cruise control, power door locks and wmdows, air conditioning, and a deluxe electronacally tuned radio (ETR) with four speakers round out the impressive list of standard features. Toyota took mterior appomlments to greater heights on Camry's top-of-the-line XLE model. Both driver and front passenger adjustable power seats can be adjusted for slide, rechne and verttcal positions. XLE has its own premium grade seat fabric and door trim, and while a lealher-wrapped steering wheel is standard, the remaining intenor trim can be upgraded to leather as well. Front seat map pockets, dual-illuminated covered vanity mirrors, heated out-

side power mirror:>, an anti-theft device with remote entry and engine immobilizer as well as premium ETRJCD with six speaker.; lend a touch of luxury to Camry's premier grade. This tmpressive set of standard features can be supplemented with many available options. All trim levels can be outfitted with front and rear black mudguards and an integrated rear child restraint system (with fabric interior only), allowing Camry to be customized to fit individual customef' requirements. All LE and XLE models can be enhanced with several options including power moonroof, traction control (V6 models only) and leather-trim packages. The 1998 Camry is available in 10 extenor colors, mcluding Antique Sage Pearl, Sunfire Red Pearl, Blue Velvet Pearl and Frosted Iris Metallic. All exterior colors are complemented by coordinating two-tone interior:> in either Gray, Oak or Sage. Limited Warranty Toyota offers a comprehensive manufacturer's warranty package. A basic warrauty of three years/36,000 miles covers all components other than normal wear and maintenance items. Powertrain components receive a fiveyear/60.000 male warranty while corrosion perforation is covered for five-years and unlimited mileage. Toyota dealers have complete details on the limited warranty.

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MAY 1998

WOMEN-OWNED BUSINESSES cominued from Page I 7

Anita Starks



ita Starks caught the entrereneurial bug while working as an administrative assistant for GTE. She said that while attending events such as business-awards dinners, she met women entrepreneurs who mspired her. "I could see the growth and the disappointments."' Starks sa1d "I thought, 'I could do that, or why didn't she do it that way. What would happen if you tned 11 that way?"' When she made up her mind to make· it on her own, Starks decided to stick with what she had learned at GTE: contract labor. In 1986 Starks started Quality Personnel, a staffing agency based in Montclair. In her first year, she kept her job at GTE and h1red a manager to run her business. Starks put in hours on nights, weekend~ and holidays to oversee the manager 's work. After that, she realized that she had to give up her day job or she would collapse from fatigue and her business m1ght never grow. Starks worked the phones, introducing herself to CEOs and building a reputation for customer service. After some starts and stops, she renamed her company Starks & As.~ociates, which does business as Starks & A-;sociates Staffing Services and Starks Certification Consultants. Staffing Services is a full-service agency that handles secretarial, sales and marketing, and accounting staffing, but primarily spec1alizes in telecommunications and technical staffing. "Most of my clients are technical compames that supply business to utilities," Starks said. "They will call me and say, 'We have a big job going on. I need 10 people ' And I send them, and they send them to utilities." Her office is in Upland, where she also operates her consulting business. Starks, 40, helps minority and women business owners as well as other owners of small businesses obtain certification proving they own their businesses, which can help them obtain contracts. Realizing how businesswomen can inspire other women to start their own companies or excel in business in other ways, Starks has been involved with the formation of the Inland Empire Chapter of the National Association of Women Business Owners. NAWBO is a support, networking and activist organization for women business owners. For more information on NAWBO, call (HOO) 266-8762.

Daniela Avala-Bumann

She started her own busmcss in 1993, working out of a beauty salon She worked hard at promoting herself and eventually moved into her office;studio m Redlands. "You have to be a go-getter and go out and do and promote yourself," she sa1d. Ayala-Bumann, 32, conducts semmars, workshops and personal trauung sess1ons for groups and individuals mtercsted in stress management. She also performs therapeutic massages. She said her goal is "to bring these healmg techniques into the mamstream." "When people are disconnected from their bod1es, they do not realize they are in pain until 1t IS too strong." Ayala-Bumann explamcd. "The key 1s that it can be prevented through a better mind/body connectiOn."


espite ownmg her own business, Daniela Ayala-Bumann is VIrtually stress free. That is to say, she has learned to live her life 111 a way that mimmizcs stress and maximizes personal contentment. And, for a fee, she can teach you or your employees the same techniques. "I try to integrate the mind and body within a holistic stress management program." she said. Ayala-Bumann started Mind & Body Solutions 111 Redlands after immigrating from Switzerland. There she rece1ved a degree in movement therapy from the Guggenbuchl 9 out of 10 mice prefer the Institute 111 Basel. Consumer InformationCatalog online. Movement therapy Catch it at is something like a U.S. General Services Admlrustratlon cross between a martial art and modern dance . Through breathing exercises, stretching, meditation and by expressing feelings through motiOn, movement therapy can help ease a person's tension, according to Ayala-Bumann. She also utilizes 5 111tenor pldnt sp«ta/<51.5 lor affirmation to reduce ovc ten yedrs. stress ~ co111 •ell•~ a /usn IJlnWJspl>ere for yo<4 u.5Ulg "A lot of people tcp qu.oUJu grun .nd col are stuck in a stressful OtfuiiJI blooming p/Mni.S We llMJc a {1.1/ly s«>ci(N pattern, repeating neg~ f«IIIIIJ with a Ollkes • &Ilks • Hotel.s ative messages Large lllUC/liOf!/ of p/ollll5.


throughout the day." Ayala-Bumann said. Before she branched out on her own, she worked for the San Bernardino Community Hospital Rehabilitation Center as an occupational therapy assistant. She found that work rewarding, but not enough so. "I realized that the approach that r wanted to take was different," Ayala-Bumann said. "People recovered but not holistic enough."

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As unemployment rates remam low and compames scramble to find qualified candidates, so, too, do professional staffing firms. One part1cular concern as the recrUJtmg crunch contmues 1s the mcreascd risk of inadvertently hinng or being sent illegal workers. This can be a very costly situation for busmesses. In October of 1995 more than 200 workers were carted away by the busload from Vans Inc. m Orange, all because the company could not distingu1sh between real and bogus green cards. And just last August , 117 temporary employees were arrested in a raid at an Ohio packaging plant, initiated by compla111ts from other employees. Both the staffing serVICe that provided the workers and the company that used them denied any wrongdoing, each pointing a finger at the other.

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While the employer of record in the Ohio case was the staffing service, the law abo clearly states that a company must not knowingly use contract lahor to Circumvent the law against hmng unauthorized aliens. The case is still under investigation, but one thing is certain: The inability to verify workers' documentatiOn caused great pubhc embarrassment for both the staffing serv1ce and its client Penalties, if imposed, can range from $250 per 1llegal employee for a first offense up to $10,000 per employee for subsequent offenses. The US ImmigratiOn and Naturalization Serv1ce (INS) has strict guidelmes on the procedure for verifying eligibility for employment. But with a well-established underground network hawking counterfeit documents for as httle as $100, even the most well-mean-

At deadline continued from Page 3 next year, accordmg to Fannie Mae. Down payments are not required to come from a borrower's own pocket and can be as low as 3 percent. The down payments can be a gift or an unsecured loan from a family member, nonprofit agency or municipality; a loan secured by a marketable asset; or a grant from an employer or nonprofit or government agency.

Consumer Confidence Strong SHORT TfR/11


Labor Shortage Warrants Extra Caution in Selecting Staffing Suppliers

Restaur• nts • Model Homes


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MAY 1998

The Conference Board reported recently that its index of consumer confidence rose to 136.7 in Apnl from 133.8 in March. The April figure is nearly a 29-year high. In February, the index reached 137.4, its highest level since June I 969. "Consumers see a strong economy," said Dan Seto, an economist at Nikko Securities International Co. "They think that will keep moving forward unless something changes dramatically. Employment is still good, income growth continues

mg companies can become unw1tting victims. To address this potential liability, the INS launched a pilot program in 1995 enabling companies to mstantly venfy workmg papers via a direct link to the1r database. Kim Megomgal, president of Irvine-based Kimco Staffing Services, d1dn't hesitate to become one of the first staffing firms to partic1pate 111 the program. "We're providing thousands of employees to hundreds of companies throughout Southern California," Megonig;1l explamed. "I don't want our chents having to worry about the1r operatiOn commg to a gnnding halt. or wasting thousands of dollars training illegal workers, hecausc our staff couldn't d1fferent1ate between real documents and fake ones. We have a respon~ihility to usc every means

ava1lable to ensure the quahty of the workers we send out on a-;signments." Kimco is currently the largest user of the fNS system. "The pilot program has been so successful, it's been expanded from 200 to 1,000 employees in JUSt two years," reported Debbie Balise, director of human resources for Kimco. "Many of our clients have been so impressed, they've asked to s1gn up for the program, too."

Ktmco Staffing Servtce.\ Inc. prol·ides temporary, contract and career staffing through three dcdtcated divistons· Kimco Office/lndustnal Staffing, Kimco Financial Staffing, and KtmTec Technical Staffing They have Inland Emptre offices in Ontarw, Riverside, San Bcmarduw and Temecula.

Internet ... and their confidence is up." The report was issued at a time when analysts arc debating whether the Federal Reserve will raise interest rates to cool off the accelerated economy. The central bank IS scheduled to meet on May 21. AQMD to Streamline Permitting Process South Coast A1r Quality Management District officials announced in late Apnl the formation of a pcrmit-streamlimng task force and the appointment of an ombudsman to reduce a permittmg backlog for new and expanding operations. Critics have said that the permitting procedures are so slow that busmesses often choose to break the law rather than follow it. Environmental actiVISts say they will go along with the streamlining if it means eliminating redundant bureaucracy. but not if it means making it easier for polluters to get permitted. Business leaders say streamlining is essential for California to remain competitive.

collttlllll'd from Page 3 his article "Digital Diploma Mills: The Automation of Higher EducatiOn " Noble complains that Disney, Microsoft and S1mon and Schuster are go1ng into "edu-ta1nment " He feels schools arc trying to shave costs by employing fewer teachers 111 classrooms while relying more on CD ROMs and Internet marketing. Noble said the University of California, Los Angeles, last year tned to create Web sites for all of its undergraduate courses "without the faculty's bless1_ng." "It is not about education; it is about money," Noble said at a UCLA luncheon, and UCLA reversed course, prom1sing that no one will be mandated to have a Web page. Noble is also concerned that schools will own the copyrights to teacher Web pages and lectures. If they wrestle the copyrights away from professors, then universities will be able to markt:t course materials to anyone they want, without the permission of the professors. "I think the central quest1on

1s: 'Who 1s all this tt:chnology for?"' said Lev Gomck, Umversity Dean for Instructional Technology and Academic Computing at California State Polytechnic University, Pomona. "I think Dave Noble and a lot of people like him are concerned that the technology 1s going to be putting faculty out of business." Gonick wonders 1f Noble and others have a true opposition to technology or just a fear of technology. He asks where the discussion starts with faculty jobs or with students' educatwn? Gonick said the other view starts w1th the student as the customer. "If public education institutiOns like mme don't respond to the marketplace, we may be putting ourselves out of business, because pnvate operations like the University of Phoenix and others are ready to eat our lunch," Gonick said . "If public institutions are going to provide educated workers for Southern California, then we have a responsibihty to provide them with the technical skills they need and the flex1bihty that they demand."

MAY 1998


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University Medical

MAY 1998


RedFed Bancorp Announces Strong 1998 First Quarter Results RedFed Bancorp Inc., the holding compan} for Redlands Federal Bank, reported net earnings for the first quarter of 1998 of $3.2 million or 42 cents per share. This represent~ a 3 7 percent increa~e when compared with net earning~ of $2.4 million or 32 cents per share for the first quarter 1997. On Dec. 1, 1997, Golden State Bancorp Inc. (GSB), the holding company of Glendale Federal Bank, announced that it had entered into a definitive agreement to acquire RedFed in a tax-free exchange of stock The agreement 1s subject to regulatory and company stockholder approval. On Feb. 4, 1991\, GSB entered mto an agreement with First Nationwide Holdings Inc., parent of California Federal Bank. Under the terms of the agree-

ment. First Nat1onal will be merged into GSB and Glendale Federal Bank will be merged with California Federal Bank The foregomg transaction is subject to shareholder and regulatory approval and is expected to close in the September 1998 quarter end. "The first quarter of 1998 continues Redlands Federal's return to solid profitabiltty and improvement m the majority of its performance ralios," satd Anne Bacon, president and CEO of RedFed Bancorp. "We belteve that the merger v.-ith Golden State will substantially benefit our stockholders and our customers by buildmg on thts successful quarter." The first quarter 1998 earnings, when compared wtth first quarter 1997, were positively impacted by an improvement of $733,000 in net

interest mcome. Total assets of RedFed at March 31, 1998 were $1.03 billion, compared with $1.01 billion on Dec. 31, 1997. This represents an annualized growth rate of 9.4 percent. The quarterly growth was primarily the result of real estate loan originations and purchases, and consumer and commercial loan ongmations. Real estate loan originations and purchases for the first quarter of 1998 were $57 million, of which $33.1 million were purchased loans. This compares with real estate loan originations and purchases of $76.6 millton for the same quarter in 1997. Consumer and commercial loan originations, pnmarily vehtcle loans, were $12.4 million and $4 million for the quarters ended

A 12-step program for business ... continued from Page 3 dialogue, ensunng that the group does not sidetrack into social hour and that everyone has an opportunity to speak. "One fellow wanted to buy a company without his own cash," Cunningham said, describing a problem brought up during one of the sessions. "We put together a whole plan for him on how to acquire this company and bring it into his existing firm." Cunningham is the founder and president of Riverside-based Renaissance Executive Forums, an Inland Empire franchise of a national company based in La Jolla. He runs three groups that meet the third week of every month for a year. The cost to join is $495 per person per month and a one time initi:otion fee of $695. Before starting Renaissance, Cunningham worked a~ a quality operations manager for Hughes Aircraft Co. and started a consulting business. While consulting, one of his clients asked him to facilitate meetings between top management of its different divisions. He said that experience gave him a love for the group approach to solving prob-

!ems. His passion translates into the success of the Renaissance meetings, which are praised by the attending executives. "It's a unique way to handle major issues that face a business," said Kerry McCall, president of McCrometer, a Hemet-based firm that ma nufactures flow meters. "And you get the experience of other people and the challenges they have faced. It really makes for

J. Paul Cunnmgham

a powerful way to solve the bigger business problems." McCall has been attending meetings since Cunningham first started his business in 1996. McCall said he has gained insight about his own company by bring-

ing his problems before the group, included managing growth. "We were doing some planned expansions, and we needed to know how to mterface with various government groups that would be affected," McCall said. "On my own that would have taken a long time to find out. By bringing it to the group, I got a lot of suggestions quickly." An essential element to the group approach is that each member is from a different industry, Cunningham said. This opens the door to new ideas. "Each industry develops a paradtgm in the way it goes about doing business," Cunningham said. "This happens because everybody is involved in professional or trade organizations ... Because of th1s paradigm there are no fresh ideas. When I put you in a group with executives from other industries who are operating from their paradigms, they see your business differently. They know what you don't know."

For more mformation about Renaissance Executive Forums, call (800) 711-2999 or e-mail "rexecforum(ji)ao/.com ". -

by Mathew Padilla

March 31, 1998 and 1997, respc!ctively. Redlands Federal Bank offers consumer and commercial bank10g services 10 15 branch offices 10 San Bernardino and Rtverside counttes and one loan office in Orange County.


Health-Care Coalition Files Lawsuits Against Tobacco Companies Blue Shteld of California recently joined Blue Cross in filing federallawsuiis in 30 states against major tobacco companies, alleging their products have forced up health-care costs for smokers and nonsmokers alike. The lawsuits were filed on behalf of the Coalition for Tobacco Responsibility in federal district courts in New York, Chicago and Seattle. A list of coalition members who are filing sutt is attached. "We believe that filing thts lawsuit is in the interest of our members," said Wayne R. Moon, chairman and CEO of Blue Shield of California. Millions of members in our plans have suffered because the tobacco companies continue to produce and vigorously market an addictive product." "We care about the health of our members," Dr. Albert Martin, corporate medical director added. "These suits are a part of our effort to begin to improve public health by changing the behavior of the tobacco industry." The lawsuits allege conspiracy, fraud, misrepresentation, violations of federal racketeering and antttrust laws as well as other claims. The suits are among the largest clatms ever made against the tobacco industry. Except for the federal statutory claims, the lawsuits filed by the coalition are similar to the Medicaid suits brought by the state attorneys general. Blue Cross and Blue Shield plans that brought the suit say they are bearing a large share of the health-care burden resulting from tobacco products.

continued on Page 62




Parkview recognizes our entire staff for the coring, professional services they provide.

ARKVIEW'S professional family delivers e future. The 40-year tradition of quality health care we celebrate is the of the ring competence of more than 1,600 nurses, physicians, dietitians, technicians, specialists, administrators, educators, analysts, clerical workers and a host of volunteers from the community. We would also like to salute our physician groups, which include: Inland Medical Clinic Prime Core Medical Group

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MAY 1998

MAY 1998


Major Renovation of Women and Children's Center Under Way at Parkview Parkview Commumty Hospital Medical Center in Riverside has begun an ambitious remodeling and renovation project that will benefit all patients who require the hospital's maternity and child care services.

Parkvie\'. officially k1cked off the renovation on March 30 at a Doctors Appreciallon Day celebratiOn. The event was highlighted by a wall-breaking ceremony that was watched by hundreds of hospital employees and promment members of the

Riverside community. Parkv1ew Community Hospital Med1cal Center has commissioned the Stichler Group, a San Diego-based architectural firm, to undertake the des1gn work for the project. The following are the main areas that

Will undergo majo r renovatio n and improvement: The Ped1atncs Department is movmg to another portion of the hospital that is being renovated and redecorated to provide an environment designed with children in mmd. The front entrance, lobby, labor and triage areas will undergo a complete transfo rmatio n.



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The post-partum area will be converted to all semi-private rooms.

The centerpiece of the project is a completely new look and feel for the Women and Children's Center, one of the hospital's Centers of Excellence. Now, labor, delivery and recovery will take place in one room, so mother and child can rest easily. The rooms will be redesigned to provide plenty of room for family and friends to visit in a homelike setting. Mothers and family will be comforted to know that state-ofthe-art hospital equipment and staff are close at hand, ready to offer the highest level of care. Parkview Community Hospital President and CEO Norm Martin led the wall-breaking ceremony. "What we're building here is an experience," Martin said. "The highest quality care is combined with a warm, nurturing environment, surrounded by loving fam1ly and friends." Parkview Community Hospital Medical Center IS a nonprofit hospital that has been serving the Riverside community since 1958.


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14 8






Rtld & Hdlyu, P.C. 3880 Lemon St Riverside, CA 92501

Ev011, Cnlldal, Wade, Lowt & Gala 10. 9483 Haven Ave~ S1e. 102 JUnella Cucamonga. CA 91730

Local MaUJIDI Partatr

Title Pboat


BusiJieu Llw, Banbupley Corporale Business, R~ Es1a1e, M1mng, Taxation, Ut•gahon, Es1a1e Pl~rung, Envnonmenlal Real Eslate Law, Commercial &: Business Utigatioo, Probole &: Estate PWming. General Business Law, Family Law



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...... AfUteaa'IU 37SO UaMnitv AYe. Riwnide, CA


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I Atlonleys Ia I.E. I hrtaen Ia I.E.

(909) 889-2007 M. Mag/L. Harper Managing P~nners (909) BSS-4491 (909) 888-6866

~ ~1184-516~

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These days, most health care companies arc exactly alike. With one obvious exception: United HealthCare or California. The ract is, our unique approach to managed care has made us part or one of the largest health care companies in America. We did it by not j ust managing carr. but hy managing information in a new way. For example, in 1996 we sent reminder postcards to women who were due for a Pap tl'St. This raised the rate or ml·mbers being screened for cervical cancer by 23%. And it"s just one or the ways United HealthCare is helping members live healthier lives. To learn mo re, co ntact you r broker or consultant. Or call us toll-frel' at 1-800-875-4 206.

UNiTEdlealthcare'M of California

MAY 1998


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Rmrkt•tl hy \ umha of \1/ortlt'." I Anoneys Ia I.E. ' Partatn Ia I.E.


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22. 237 W. Fourlb St

a--,CA91711 cu.~ytlld
23. 360. nland Em.J;;re Blvd.. te. C-J 15 Ontano, CA 91 64


ParbrSIU~ 290 Nortb "D" , Sit. 400

San Bei"IIIJIIino, CA 92401

GravtS & Kla~ 25. 3610 Founeenr Sr. Riverside, CA 92501


K11obbe, Mart-. Olloa & Bar UP 3801 Univmit~., Sic. 710 Rivenide, CA I

3 3

M--.A~ 21. 9333 a-line ltd, . 110 Raadlo Oocwnnnp CA 91730

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~ G:; & Gladloa, lac. 19. 25 oothill B vd., Sic. 210 Upland, CA 91786


Bloola, Rlldiba,.P & G••

Hemet, CA 92543

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Dlckaaa & Holl

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3l. 737 0 Fred Warill~ Sic. 208 Hukc & Wlllla•

Chino, CA 91710


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' ()lllctS Ia I.E. Otllct ~nagtr in I.E. 1 OtllctS Co. Wick TitIt Rachel Miller Allorney

Home Owners Associations Property Managers

2 2





Patnck L. Graves Managmg Parlner



Laurel Wetler

2 2


Karhy Bloom Partner Teri Bellon Office Manager

Esute Planning, Probate, Eldet Law Conscrvatorships. Guardianshtps

Pomona First Federal Trust Dept. & Individuals



Insurance Companies Self-Insured Employers

Michelle Groul Dcruse Zimmerman


Construction. Real Esute, Owners. Contractors, Laud Subs1dence, Bustness O..rgn Profe,.ionals, Equtpmenr Suppliers, I.Jtigauon. Premises, Products Engmeers Liabthty Defense Waste Mgmnt., Granite Construction, Govt. Relations~ivil ut!!;ition, Land Use, Contract · putes, lid Waste, Fairway Outdoor Advertising, Hadley Date Gardens Recycling uw, Commercial Law

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Palm Dalen, CA

33. 14726 Ramona Ave., 11410

Personal Injury, Fam1ly Law, Bankruptcy, Crimmal, Esure Plannm~ Probate, Real Estate, ax Law ~ate aod Business. Real Esl3 , monallnjuZJ Bankruptcy, Family aod Crimi Law


CU.udlldR 28!10 1Diand Blvd, Sic. 100 Oalario, CA 91 64-4643 •

3t. 3638 Un1versi~ Ave, Su1te 212


Gen. Civtl I.Jugauon. Sute.'Federal Couns, So. C!l. Janl Pwer..ln;. Authooty, 3 Comm. Transactton>, Real Esute/Condemnation. Ouno Ba.
27. 1!05 E. Flonda Ave.



Law Firms


Flnl AlldR. Oty, SC.k., Zip

MAY 1998

15 Blvd. 92S86

Business Lili~lion, Bankru~~ Estate Plannin~ amily Law, te, Genera Ctvrl Litigation


ProbateF Estate Plannrn~lls, Trusts, amiiY. uw, Ban ptcy, Real Eatate, Mediallon


Montessa D. Holt Partner I


Debbie McNicol Office Manager N/A



~:1 Managing Partntr

Pbont Fax no~E.Milkr


~l403-3332 14 442-0016 Principals (909l483-l850 (909 483-1840 Gralaa.m J. Baldwin Mana~ Partntr ~l 888-7876 1256 Patrick L. Graves Mana~ Partner !909l 0100 909 680-0700 William Nitmaa Partner f909l781-9231 909 781-4507 lUthy Bloom Parlner !909l652- I400 909 652-3990 John D. Maaotriao General Partner !909l980-ll00 909 941-8610 Linda J. Gladson Mana~nf Partner !909l 3 -0879 909 931-9219 J.C. Calas/W.S. Htise Mana'it6t!artners !909l 750 909 466-4756 John G. Dickman Partner !909l683-3693 909 683-3670 James Cato Ftrpsoo Partner f760l776-8233 760 776-flli5 S.L. Haoke/R.D. Williams Partners !909l393-6!91 909 393-6196 John T. Hraatk Auorne~ !909l6 9-6774 909 679-0834

NIA = Not A.ppl~ellb/e WND = Would Not Disclose na = not available The mformatton in the abovt list ..-as obtamed from the comptmies listed. To the btst of our V.o..-ledge th~ mformation supplttd IS accurale as ofprrs> n-. W1lik evoy effort 11 lfiiUk to the accuracy and thoroughness of the lut, omiJStons and rypograpJucal errors somer1111e occur. Pltase send correctlOlLI or addmons on company lerter· hud to: Tlte J.W.nd Empt~ BustntJS Journa~ 856() Vineyard A•·e. S..ttt 306, Rancho Cucamonga, CA. 9/7.10-4352. Rtuarched by Jtrry Strauss Copyrtght /998 Inland Emptre Bus mess Journal.

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'""'\'\ '\V.tnplists.t..'Hill

People, places & events ...- - - - - - - - - - - - - - - - - - - - continued from Page 10 success in building strong viable relationships with immigrant and low-to-moderate income communities through home ownership and housing related services. NHSIE is a nonprofit entity that revitalizes neighborhoods through housing rehabilitation, down-payment assistance, homeowner education, and neighborhood fax-up programs. These services help to prepare buyers to obtain a mortgage loan, purchase a home and establish a financial budget following tbe purchase of a home. Norwest Mortgage Affordable Housing is dedicated to increasing

home ownership among the nation's minority and ethnic home buyers. Through its comprehensive activities in home-ownership outreach, education, counseling and application assistance, NHSIE in partnership with Norwest plans to increase the level of awareness of individuals in the Inland Empire communities to prepare them to secure mortgages for home ownership.

Health-Care Veteran Named to New Desert Management Post Tenet Healthcare Corporation recently named veteran healthcare administrator Truman Gates to bead its Coachella Valley hospi-

tal system. Gates comes from a CEO position with Community Hospital of Los Gatos in Northern California to become CEO for the combined Desert Regional Medical Center and John F. Kennedy Memorial Hospital campus. He will oversee a system comprised of two acutecare hospitals with 518 beds, which employs more than 1,700 people and has approximately 400 affiliated physicians. "Truman's experience makes him an ideal choice to lead our desert hospitals," said Barry A. Wolfman, vice president of Tenet's Southern California region, which includes the Coachella Valley. "The desert is

an important market for Tenet, one that represents numerous opportu· nities for enhancing health-care delivery. Gates joined Tenet in 1981 fol· lowing the acquisition of Placentia-Linda Community Hospital in Orange County. He served as administrator of that facility until 1985, when he was selected as the project director of the company's new hospital cam· pus being contracted in San Ramon. In 1987, Gates was named CEO at Community Hospital of Los Gatos, assuming responsibili· ty for the 170-bed acute-care hos· pita!, 30-bed rehabilitation center and more than 100,000 square feet of medical offices.

The Inland Emprre Internaltonal Business Associatton (lEIBA), representing more than 200 Inland Empire companres that trade internationally, will hm,t the Fifth Annual World Trade Conference and Lxpo May 7 and 8 at the Ontano Convention Center in conjunc.:tion With International Trade Week. Accordrng to Dennis P Lynch, presrdent of ll:l BA, "The conference represents a unique opportunity for firms involved in manufactunng. scrvtces and agri-lra<..le to assemble lm two days With overseas buyers to learn more about the important business potential that our region has to offer "~any countnes, mcluding our own. have become interdependent on each other for value-added merchandrsc and scrvrces and this conference offer. those attending Jo learn more about what rs happenmg in other markets, such as I'll 1\sia, as well as make contacts and build future business rclattonshrps." The 199R lEIBA World Trade Conference wtll feature numerous internationall} successful speakers,

Managing ••• COIII/IIlll'd from

Pal{£' II

Competence and pay l'amily members must he competent in their jobs. Don't just give away a spot on the payroll. Rarse the bar wrth family members and tram them for lifelong work and as tf the husrness were evaporating tomorrow. Pay people according to their contribution to lhe business. Make sure performance standards arc the same tor family and nonfamily. Broaden your relationship with your partner outside the business Remember why }OU ar~ working \\ rth someone you love: tt 's supposed to he tun and to enhance your life. There's a lot of pl•ctry in the idea of famtl) business vs. nont:reativc da~ -Ill-day reality. But you nsk it at your peril if you don't handle the emotional needs of the relationship and run the business like a business.

tncludrng keynote speaker Robert 1.. Larson, vice prestdent of Gutdant Corporatron 's Vascular Intervention Group Guidant Corporation is an NYSE-Itsted multi-billion dollar company, marketing in hundreds of countnes worldwrde Speakers such as l.
wtth conference attendees. Workshops cover the A-Zs of global marketrng, including such topics as Fundamentals of Exportrng, a basic overview of the export busmcss covering the steps to take to get startt:d. Other topics include U.S. Government lntt:rnatronal Resources, explarnrng the resources and programs avail-

able to U S exporters, and How to Sell Products Globally on the Internet, teaching the basrcs of creatmg a "vtrtual office" from any place in the world Also on the conference agenda is lhe presenting of the Export Achievement Awards. These contuwed 011 Page 52

MAY 1998


Riverside County Tests Claim of Best Choice for Business

The Economics of Riverside County

Q. How did Rherside County perform economically for the first quarter of 1998? A. Rivers1de County has had an excellent first quarter for 1998 hoth for the industrial market and especially in the residential market. County building permits are up 30 percent from a year earlier, where most other counties are experiencing a drop in the first two months in home construction, in Riverside County we are seeing a boom. The reason that we are experiencing a sigmficant boom [in housmg] is because of job growth within the county as well as in Orange County. The prices of homes are significantly lower in our area than in the Orange County-LA region. From Corona to Temecula, that's the hottest area for new home construction in the county right now.

Q. Why is the Corona to Temecula area so hot? A. Corona and Temecula and the corridor in between have an abundance of land. Corona in particular has a proximity to the Orange County area. A lot of commuters travel from the Orange County area to the Inland Empire for jobs. Q. Why are people moving from Orange County? A. They can't afford a starter home

[m Orange County], which runs above $:!00,000. And the homes that are selling very well [in Orange County] are hetween $300.000 to $~00,000. Those are the young families that are mo\lng up into execullve level homes. In R1verside County you can find a starter home for about $125,000 to $150.000 on the West End and as you go farther east the pnces hegin to drop.

Q. How did Riverside County perform during 1997, as compared to 1996 and the rest of the decade? A. During the early ·90, the county had a recessiOn as well as the state and country. There was very little actiVIt)' in the industrial or residenllal market, and we started to see activity around 1993-9~. in terms of new industrial projects, and through 1995-97 II has increased dramatically. Between 1993 and 1998 the western portion of the county, particularly the Mira Lorna area, has seen approximately 10,000 million square feet of industrial space constructed in unincorporated areas. Q. So was 1997 a strong year? A. 1997 was a very strong year for industrial and commercial projects. 1998 has heen a very good year for residential home projects. We anticipate that there will be continued strong growth in the industmtl and commercial markets, not only in the western end of the county Riverside, Corona. Temecula, Mira Lorna but we anticipate that there will be increa~ed interest as you get in mid-county areas and desert areas. As residential growth booms, we will see growth in the commercial sector that provides services to residential home owners. such as restaurants, s hopping centers and gas stations. But the homes will come first. Q. You make everything sound rosy. Which areas are economically hindered? A. Well, actually, I'd like to tum that around and say that there are

areas that are growmg at a slower pace hut nonetheless the} are growing - for example, the Moreno Valley and Perris areas But they will experience econom1c growth, just prohahly at a little hit of a slower pace.

Q. Are those areas just too far away from Lo~ Angeles and Orange counties? A. The demand for housmg 1s on the Western End, but also the mam transportation corridors will fill up fJrst. But once those land areas become saturated and some of the ideal land 1!-. developed. developers will move further eastward. That's going to take a httle bit longer, but already we are seeing mcreascd mterest and activity. Q. What are your economic predictions for the rest of 1998 and the decade? A . We are gomg to see continued strong growth in the residential market. We've got probably 100,000 new , homes coming m between now and the next three to five years. And all ind1cators show that the industrial and commercial markets will remam strong, and we will see more distribution and manufacturing facilities coming to the county, providmg jobs and a strong tax base. We have all the vanables that are necessary for success: low-cost land, quahty of life with recreatiOnal activities/facilities such as parks and golf, a temperate chmate, and we are ideally located between the desert, the mountams and the ocean. Q. How is the county doing in terms of business start ups, expansions and relocations? A. f Fir.\t he said that the EDA doesn't track start ups, then .. .] What we are seeing in the industnal area is that Riverside is the choice for expansions. We welcome businesses to the county. We have a pro business government. And a lot of businesses come to the county because of available and low-cost land.



RIVERSIDE CouNTY Every year, every quarter, almost every week it seems that some public or private mslltution 1s publishing an economic report on the Inland Empire. So when the Inland Emp1re BtHiness Journal wanted to look into the economic status of Ri' erside County, we decided to look past these reports and go directly to one of the sources: the Econom1c Development Agency of Riverside County Development Specialist Robert Moran, who assists companies coming into the county, sat down with a staff memher and answered the tough questions on the county's past, present and future economic outlook.

MAY 1998


Rohert Mora11

Q. What do you mean by pro business? A. A recent survey by a Los Angeles consultmg firm showed Riverside County as one of the lowest-cost places to do busmess, with the lowest rate of business tax on average. We don't have business taxes in unincorporated areas. We can assist companies by fast tracking their land use approvals and build1ng perm1ts. Our agency. the Economic Development Agency, acts as a liaison between the industrial developers and the companies that are coming into the county to make their transition to the county smooth and quick. We can assist the company hy helpmg them find a site that is suited to their specific needs. We also work very closely with the cities within the county. should a company decide to locate within a specific city or find a part1cular area they want to locate m.

Q. So you act like an intermediary between the company and the city? A. We can if it\ necessary. If a company comes to us and desues to locate within a specific city, we will put them m contact w1th the appropriate city agency or official. A lot of times when a company comes mto the county, we arc the first point of contact.

Q. Which industries are growing the fastest?

continued on Page 48

by Belinda McLaughlm The Riverside County Economic Development Agency (EDA) is 1mplemcntmg an aggressive marketing program allowing for the best utilization of the county's econom1c resources. EDA jomed forces wllh Congressman Ken Calvert and the Inland Empire Economic Databank and Forecasting Center, at the University of California, Riverside, ("The Center") with the obJCCtlves of ascertaming the economic strengths of the region, determming the qualities (financ1al, employment, use, etc.) which make a company an attractive candidate for recruitment, and identifying specific companies which hest fit the critena. ' ll1c resulting list of 1,000 companies from around the natiOn best suited for expansion or relocatiOn to R1vcrs~de County became part of an mnovative campaign to act1vely recrUit these companies. In adthtion, this list specifies which compames would be best placed withm the various regions of the county, ranging from the West County (Mira Lorna. Riverside, Corona, Moreno Valley, etc.), the Southwest County (Temecula, Murrieta, Lake Elsinore, etc.), the Central County (Perris, Hemet, San Jacinto, Banmng and Beaumont), and the Coachella Valley (Palm Springs, Palm Desert, Cathedral City, Indio, Blythe, etc.). EDA is currently using this list along with software provided by The Center to contact the most attractive companies. As part of the process, a letter from Congressman Calvert was sent introducing Riverside County. This was followed by a distinctive invitation to experience Riverside County's best and actually view sites for expansion or relocation, including golf and fine dining. The third, and perhaps most aggres.,ive, step is a personal phone call to the CEO, offering another invitation to experience Riverside County's many asset~. Brad Hud'iOn, executive director of the EDA, explains that this is just part of the1r aggressive marketing effort.

"In additiOn to the previouslymentioned targeted effort, EDA 1s now 1mplementmg a mass marketing strategy that mcludes pnnt, outdoor and broadcast advertising coordinated with direct mail," Hud-.on said. Other etTorts mclude regular contacts by mail to husinesses located in

Orange and Los Angeles count1es, promot1on' at trade shows and luncheons for commercial real estate brokers to encourage the exchange of timely information. A-. w1th the UCR campaign, all leads are carefully tracked. heginning with a letter and a follow-up phone call. Fast track per-

m1t and land use approvals exemphfy the bu..~mcss-friendly atmosphere that exists in R1verside County. Ava1lable incentives and assistance include tax credit-; rebates and below-market-rate financing. The

cmLWLucd on Page -18


Your Recipe for Success 1111" rtTlf><" for a sll!"t·o.,sfulluNill..,, mdudo·s lob or han I work. II f"Ollph• or 1-(IH)(J idf'Us. Ulld U fill it• htl of inp111 fnnH a _gtMMJ ~Hhlflt·..,~ hank . Sd~"i·t tlw n~ht lm, hank- Ctlt14'tls 131blllt.,, Bani-- mul \Oil mn tnanago· the- up~ and do\\th, tlw lugh., and ln\\:-..1ht• ..,\\t"1't:-.tmd tlw ...our., or

Amazin{{ Thinw• Can llappenu•ith tltP Ri{{ltl Hankin{{ flpfalionship

Ctltlt"th Hthlllt""' Bank "a rnrnrnutul\ hthirtt·,, hank \l.t' art· comtnillPd to our C'lhtoltlt'l""' tlw ronnnumtii'"'J wt• -.t'l"\ t' \\'t' lno\\ 'our nanu- und \\ t• lno\\ 'uur hustlll'Ss. ~~· \\llllwip ~ou makt• th!' ri~ln fint~lnal dt•t•islons. \\1• niTo·r alltlw ,..,.., in•s a husmt-..s w tllt•wr Uf''t'(l. \nd \H' t:ar•· -lwnuhe ~our ..,tuTt''-., tnattPr.-.. Call Jlw lt•am al ( iti7t'th Busuu.,.., Bank and \\Utrh arna~in~ tlun~~ happt·n.



Call us HI 9(l9-980-i1):{0, or\ hit us on til\' w Ph at "ww .rhhm1k.rnm lwt'nty·thn'<' Offirl's. Owr On<' B1llinn in \s.')('h ()ffi,-..., 111 \n1uha~ l3n"Jl. Llunu, Coltvn. Coruna. Cmmu. ~ontmla, l·ull~·rtnJI, La Lmmda Fhntnd~t", Ontnn.' Pn..""'dt•nu, Pumnnn, Rl\1'1'-ld~, Siu1 llf·man1mu, !"un Cnhm·l. San \1unno. "••,uutll Fl \tuntl'. l pland nnd \'wtor\lllt•

MAY 1998




conwzued from Page 46 A. On the far west of the county, there is growth in manufacturing and distribution facilities. The 10, 15 and 60 (freeways] have a very strong manufacturing base. Our intent is to bring in cle
Q. Do you keep track of the types of manufacturing that are growing? A. We are seeing some plast1c injection molding locating to the Mira Lorna area. We are seeing those types of facilities. Temecula 1s known for it~ biomedical and medical technology industries. And Corona has a wide vanety of manufacturing as well a~ Riverside.

Q. What are the major sources of job growth in the county? A. Definitely the industrial market. In the Mira Lorna area we have seen a growth of 7,000 new jobs. Over the last four to five years we

have seen approximately a growth of 3 to 4 percent annually in new jobs for the county. The majority of those jobs are in the manufacturing and transportation related industries, such as warehousing, trucking etc

Q. How are the office construction, purchases and leasing markets? A. The majonty of office construction has been tn Riverside with the legal hub - the addition of legal buildings. Q. How does the county's population growth compare to the rest of the Inland Empire and the nation? A. Recent staltsltcs released hy the U S Census Bureau show that between m1d 1996 and mid 1997 Riverside County had the seventh largest population growth in the United States. And we estimate that the pace of population growth is about 2 percent a year, hut it is much lower than it was in the 1980s. when it was about 5 percent. Q. Why the drop? A. In the mid 1980s there was just an absolute frenzy of growth. We have not risen to that level of growth again.

Best choice for business ... continued from Page 47 EDA also offers vital employment training and recruitment services for expanding or relocating in Riverside County. BlL~ine.'~ considering Riverside County will also discover the following advantages:

1) lower labor and operating cosl'i than in the rest of Southern California, 2) the county's strategic location to all Southwestern U. S. market~ and the new production facilities in Northern Mexico, 3) an excellent transportation system (rail, air and freeway) for export and import of good~ and services, 4) the dynamic created by the county's mpid growth in high-tech and manufacturing. Finally, Riverside County has no business license fee, utility user's

tax, mventory tax, gross receipt., tax or local payroll tax All of this and a liaison to a.~~ist with site selection will make the move to Riverside County a.., economical, sw1ft and uncomplicated a~ possible. The campaign implementing the UCR study and the Riverside County Economic Development Agency's comprehensive marketing and busines..~ services program~ are sure to attract a number of new into the local economy.

Belinda McLaughlin is a regional manager of the Riverside Counry Economic Development Agency. EDA is responsible for redevelopment, economic de~·elopment, community development, housing, a~·ia­ tion, job training and The Riverside County Fair and National Date Festiva~ and can be reached at (800) 984-1000 or "".

LAX Passengers Advised They Are Not Obligated to Donate to Solicitors A~

of the end of Apnl, passengers and visitors traveling through the terminals at Los Angeles International Airport (LAX) began to see s1gns and hear public address announcements mformmg them that they do not have to donate money to solicitors. According to John J. Driscoll, executive director of Los Angeles World Airports, the goal of the actions 1s to discourage solicitation activities at LAX and provide a comfortable, safe environment for the traveling public. "These act1ons respond to complaints from passengers, visitors, airlmc tenants and employees about solicitation in general, and more specifically, the increasing numbers of fraudulent solicitors at LAX," Driscoll said. "Our first responsibility is to the traveling public, which totaled more than 60 million passengers in 1997 at LAX We want to ensure travelers are aware that we do not endorse solicitation activities and that they are not required to donate money." To convey th1s message, airport workers have posted brightred signs with wh1te lettering throughout the terminals that read: "Attention Travelers: You are not required to give money to solicitors. This airport does not sponsor their activities." The message is also translated into five foreign languages: Chinese, Korean, Japanese, Spanish and French. The same message is broadcast on the public address system and on the airport's traffic information channel, AiRadio 530 AM . Informational fliers also are bemg printed in six languages and will be distributed to the public through travel agents and airline ticket counters. Future printings will include a number to report complaints. Airport police officers patrolling the terminals will monitor fund solicitation activity. When individuals are observed engaging in solicitation, officers will approach them and provide

them with pnnted information describing ex1sting laws on what constitutes illegal or fraudulent solicitation It 1s the airport's intentiOn to v1gorously prosecute violations. When a potential violalton is observed or reported to a1rport police, officers w1ll mvestigate to determine whether a violation has in fact occurred. The officers will then either advise the suspected violator of the unlawful activity, and/or file an applicatiOn for complaint with the city attorney's criminal division. In more serious cases where criminal intent is involved, such as theft or fraud, officers will make arrests. Airport police have designated a special crime suppression detail responsible for proactive enforcement efforts. Both airport police and the Los Angeles Police Department will conduct surveillance and "sting" operatwns to uncover fraudulent solicitors and other attempts to defraud the public by fund soltcitors. When it can be determined that possible violat1ons of the U.S or California Tax Code may have occurred, information will be forwarded to the Internal Revenue Service or State Franch1se Tax Board. World Airports officials began taking steps in 1996 to prohibit solicitors from collecting funds at LAX. In April 1997, the Los Angeles City Council approved an ordinance to this effect, which carries a penalty of six months in jail and $1,000 fine. The Council's action is supported by the 1992 U.S. Supreme Court decision in Society for Krishna Consciousness v. Lee, in which the Court ruled that airports arc not public forums for First Amendment purposes and, as such. airports may prohibit the solicitation and receipt of fund~ on its property. A federal court enjoined the enforcement of this ordinance at LAX in September 1997. The issue of the LAX injunction is scheduled to be argued in U.S. District Court on May 5.

MAY 1998


Women Attorneys Choose Alternative Work Schedules In the conservaltve world of law, three-piece navy suits have remained the typ1cal att1re and mahogany-lined bookcases the mev1table law office backdrop decade after decade So has the typical 60-hour workweek rematned the same. But thts time-honored tradition has begun to change Demographic stud1es conducted by the Cal1forn1a State Bar AssociatiOn md1cate that the number of part-time attorneys 1S on the rise. More than 12 percent of California attorneys now work less than 15 hours per week. Particularly for women attorneys, part-time schedultng and job sharing has proven to he a v1able alternative Rather than creatlllg cconom1c hardsh1p for law firms, the trend may actually work to their advantage, according to a report by the American

Bar Association's CommissiOn on Women in the Profession " Part-t1me lawyers may be the most valued lawyers under a system based on efficiency because they have to be models of effic1ency to succeed," according to the commission. The study found that the ratio of billable hours to hours worked is reported to be higher for attorneys on alternative work schedules than for full-time attorneys. The alternative work schedule 1s catchtng on not only in private pract1ce but in government agencies as well. Justice Edward Wallin of the Califorma Court of Appeal employs two women attorneys to fill one research assistant posit1on. "Part-timers often give employers more firepower when needed," Justice Wallin said. "Two ind1viduals shanng a job can each slightly increase their

hours to handle more time-intenSive prOJects which makes them able to accomplish more than a smgle ind1v1dual." Exemplify1ng the trend is Sharon Bilbe1s1. She is a graduate of Western State Umvers1ty College of Law in Fullerton, where 67 percent of the students attend on a part-time basis Bilbeisi 1s a lawyer-mom who works a split-shift position with a Laguna Hills law firm. The five-day workload is div1ded between her and another associate. H1gh technology has played a s1gmficant role in making it possible for attorneys to work alternative schedules. Western State alumna Momca Mraz has a landlord-tenant practice 111 Orange County. Mraz, a sole practitioner, frequently handles her work after her daughter goes to sleep. Her fax machine is

often the only line of communication w1th her clients, according to Mraz She notes that a lot of people are actually appreciative of evening or weekend calls. W1th work hours limtted, the key for many part-timers i5 to specialize by combimng professional training and law degrees. Attorneys such as Anita Sherbanee, who combined her law degree with her nursing background to pursue a career in medical malpractice defense, are ftndtng success. The legal commumty's growmg acceptance and accommodation of part-time attorneys are evidence both of changes in the profession and of society. "By providing professionals with part-time work," noted Justice Wallin , "we are influencing our ability to compete more effectively in the world economy

Where Do Inland Empire Residents Choose to Attend Law School? WESTERN STATE ~!!!UNIVERSITY~!!!

COLLEGE OF LAW WSU Graduate Attorneys are Working in Riverside and San Bernardino Counties as: 425 Attorneys (15% of the total) 23 Judges and Commissioners 62 Deputy District Attorneys and Public Defenders 3 in County Counsels offices For informatton on applicatton procedures, financtal asststance. scholarsh1ps and career opportunities, call (800) WSU-4lA\V. Accredited by Western Assoct:ltton of Schools and Colleges and Committee of Bar Examiners of the State Bar of California Data .- late
1111 North State College Blvd., Fullerton, CA 92831 • (714) 7.'\8-1000 ext. l600 • e-mail:

MAY 1998


MAY 1998


WHO 'S WHO IN POLITIC S James L. Brulte ames L. Brulte serves as the cha1rman of the Senate Republican Caucus. the number two Republican position m the State Senate Brulte (R31st) was elected to the Senate m November 1996 and was fiN elected to the State A~semhly in '\ovember 1990. During his tenure m the A-.semhly. Brulte d1stmguished h1mselfhy authonng major legislation to reform the California workers' compensation and Y.elfare S)stems. In addition, Brulte authored landmark legislation. AB 1~90, makmg Cahforn1a the first state in thc nation to restructun: its electric ullhty mdustry. Throughout h1s legislative carecr. Brultc has t-een recognLted for his \\ ork on he hall of California's husinesses. lie received the Califonua Small Business As.sO<.clatl()n 's J9l)6 Small Busmes" Legislator of the Year and the California Building lndu,stf} A-.sociation 's 1996 Legislator of the Year awards. "Continuing to provide a healthy business climate is essentla~ for the prosperity and economic security of all Californians," Brulte said. "That 1s why I \\as especially pleased to he recognized m 1997 with a I 00 percent vote record in accordance with the California Chamber of Commerce." Among this year's legislative priorities, Senator Brulte is currently authoring legislation to increase the eligibility of property tax assistance for Semor Citizens. reform California's joint and several habihty system, and open up the states deferred compensation plan to outside investment. "I attempt to carry legislation and vote in the best interest of my constituents, including businesses large and small." Brulte said. His keen business knowledge has earned him spots on the Finance, Investment and International Trade and the Energy. Utililles and Communications committees.


George Brown ongress ma n George Brown (D42nd) is nationally known for his promotion of scientific research and high technology for the benefit of the economy and people of the United States. Congressman Brown's agenda for helping the economy of the Inland Empire includes:


Helping local husmes~es and residents with opportunities involving the federal government. for example, Brown helped "ie\\ \Vorld Medical of Rancho Cucamonga get a government review hack on track m order to hnng a new medical technology to market. Helpmg Inland Empire schools get computers. distance learmng proJects. and the best possible h1gh technolog) teaching tools, which henefit local families and the local economy. Providing national leadership in the promotion of transportation technology and helps secure needed funds for local transportatiOn proJects. Brown horn in Holtnlle in the Imperial Count\· of California in 1920. He graduated from the U~iversitv of California, Los Angeles, with a hachelor·s de.gree m industrial phy,..ics. After college, he worked 12 years for the c1ty of Los Angeles as an engineer and ,1dmmistrator. Bro\\n first elected to the House of Representatiws in 1962, ran for Senate in 1970 (losmg in a close Democratic primar}) and won re-election to the House in 1972. Brown represents the 42nd Congressional D1stnct, wh1ch mcludes all or portions of Ontario, Rancho Cucamonga. Fontana, Rialto. Colton. San Bernardino, Grand Terrace and unincorporated county areas in between. He res1des 111 San Bernardino w1th his wife, Marta Macias Brown.

busmess climate in California with tax cuts, requinng bureaucracies to defend the1r budgets and reasonably applymg California's environmental regulatiOn. "California\ glohal competitiveness tomorrow depends on sound and successful education toda]," Olberg s.a1d "Our children have a nght to a good, fundamental education, California's parents and taxpayers have the right to a competent and efficient educatiOn system " I have been appomted hy Assembly leadership to spearhead negollatlons on school facilities construction polic1es. I am confident we can fa~h10n a polic} that reflects the best interests of California's children, taxpayers and businesses. "I have always believed that with ideas come consequence~. and in politic.~ those ideas have great potential to affect many in a negative or pos1tlve way. All too often. politics get in the way of policy, but I enjoy my pos1t1on because it g•ves me the ability to change public policy for the good. I am committed to carrying the VISIOn of the American founders and applying it to life m Califoniia."

Gary Miller

"In my early twenties, I started my first company, the G. Miller Development Company. As a builder m Southern California, my business has expanded from building single family and custom homes to developing planned communities. After servmg in county and riginally elected city government for seven years, I was electto the Assembly in November ed to the Califorma State Assembly on (R!994. and re-elected in 60th) May 16. 1995. "As an elected official, I have always 1996, Keith Olherg repredrawn on my experience as a small business sent>. the 34th Assembly owner to 1mprove the way the state of District. the largest in California, wh1ch includes California does 1ts business. While serving lnyo County and portions of Kern and San · my freshman term, as Chairman of the Bernardmo counties. Budget Committee, I enacted a balanced budAssemblyman Olherg has qu1ckly risen in get with a $310 million reserve. This budget Assembly leadership, havmg established h1mself also reduced the busmess tax rate by 5 peras a leader and advocate for proper!} rights, civil cent, the lowest marginal rate smce Ronald lihert1es and welfare reform. lie currently serves Reagan was governor on the powerful Assembly Rule~ Committee, as "After successfully negotiating funding well as the Natural Resources and Appropriations for the Bay Area Bridge retro-fit, I was committees. recently asked to serve as the vice chairman Olberg believes there are three keys to of the Transportation Committee . I am lookimprovmg Californ1a \ economy: reduce the buring forward to resoh mg many of the trans· den of taxes, shrink excessive government and portation issues in the San Gahnel and Inland eliminate cumbersome regulations. He stands Valleys a~ well as ensunng the funding needbehmd the 1deal that business owners can run ed to meet Southern California's transportatheir businesses better than the state. tion needs. Throughout his two terms in the Legislature, Olberg has been committed to improving the continued on Page 51


WHo's WHO IN POLITICS continued from Page 50

"During the 1997 Legislative sess1on, I sponsored a bill which I felt was vital to the growing economy of the Inland Valley. AB 942 would have allowed the continued use of plastic p1pes for two more years Unfortunately. this bill did not garner the votes needed to pass the Appropriations Committee. "My wife, Cathy. and I remain act1ve in the real estate mdustry through G. Miller Development Company and Caroline Pacific Corporation. We reside in Diamond Bar with our daughter and three sons."

Bill Leonard ill Leonard was elected to the State Assembly 111 I 996 to represent the 63rd Assembly D1stnct (Upland, Mt. Baldy, Rancho Cucamonga, Fontana, Wrightwood, Phelan, San Bernard1no, Highland, Redlands, Crestlme and Lake Arrowhead). Leonard served in the State Senate from 1988 to 1996 and m the State Assembly from 1978 to 1988. In 1997, Bill was elected Assembly Republican Leader by his colleagues The Assemblyman is known as an advocate for fiscal responsihilit}. famllu:s and quality public education. He has worked to improve the job and business climate m the Inland Empire hy lowering taxes, reduc1ng unnecessary regulation and provid1ng mcentives for JOb creatiOn and busmess expansiOn While in the State Senate, Leonard served on the Workers· Compensation Conference Committee that worked to reduce fraud and contain costs by several billions of dollars per year. He also was instrumental in California's electric utility deregulation and reform. "What I most enjoy about serving in the Legislature is the opportunity to help people," Leonard said. "So often government 1s working against the very people who make its existence possible. I am Invigorated hy the challenge of solving problems and making sure that bureaucrats are not keeping people from runmng their business and raising their fami11es ... Leonard's professional background is in real estate and property management. lie holds a bachelor's degree in history from the Umversity of California, Irvine. He and h1s wife, Sherry, have three grown sons: Tim, Michael and Jacob.


Ron Packard ongressman Ron Packard was first elected to Congress on Nov. :!, 19~2. hy a write-in vote- only the fourth successful wnte-in candidatc in the histOf}' of the United St,ltes. He was most recent!) elected to h1s eighth term representing the 4~th Congressional District, wh1ch includes parts of Riverside, Orange and San Diego counties. Followmg h1s service in the United States Navy. Packard, a dentist, founded J family dental clinic in the Carlsbad area. He soon hecamc active m local civic and business aff;urs and served on an area school hoard for several years. Packard, a strong supporter of small business. \\as a dircctnr of tht• Carbhad Chamber of


Commerce for four years. He also served two years as a city councilman and four years as mayor of Carlsbad. Before h1s electiOn to Congress, Packard spent two years as president of the Counc1l of Mayors for San D1ego County. Congressman Packard has consistently worked to reduce federal regulations on small business. He has been a leader m the movement to scrap the mcome tax system and replace 1t w1th a f;urer alternat1ve that rewards hard work, savmgs and mvestment Packard has worked cllbely with the NatiOnal Federation of Independent Business on 1ts campaign to abolish the IRS and eliminate the complicated tax code. Packard counts halancmg the federal huJget, simplifying the tax code, and reducing government regulation as h1s highest priorities m Congress. Congressman Packard and h1s wife, Jean, currently reside m Oceanside. Marricd in 11.)52, they commued on Page So

County Treasurer Brings Business Expertise to Riverside County The hot breath of h1s new p
were scrvmg Southern California from the San Francisco office Q. So you had total control in LA.? A. There were t\Hl of u.s who were jomtly running the office. Q. How many people did you supeni!.e? A. We had a staff of prohahly at il~ peak seven. The portion of the business that I spent close to 14 years in was the mve~tment-hank­ ing s1de. In particular we served public' agencies. We would originate and package the bond deals. which the sales force would sell to retail and institutional investors.

Q. Where did you go to college? Pa11l McDonnell A. I received a bachelor's degree m Q. Why did you decide to lean Smith Barney? pohllcal science from the University of California, Berkeley, and a master\ degree m husmess w1th a A. B
Q. Were you running the office? A. I was running the office the whole time. Q. Why did you make the jump to county treacontinued or1 Page 65

MAY 1998


MAY 1998

Dental Plans

Rtml. ~J hy



Clty/Stote'Zip Della O..tal Ploa ot Collfonla



S1 Son Francisco, CA 94404

111lmul Empire


Thp Local Execulive

EllroUmmt: Inland Emplrt Componywldt

Don lists: Inland Empir< Componywldt

Strvlcts OITer
762,000 12.2 milhon

1.500 17,800

N/A San Francico, CA 1955

HMO, PPO, Managed Fee-for·service

Th• Peel Dncctor, So. Cal. Sales {562) 403-4040/924-8039



HospltaUty O.ntal As:soclatts PO. Box 6950 San Bernardino, CA 92412

100,000 Member/Patients

5 Group Practtces


N/A San Bernardmo, CA 1979

Network of Local Dentists, Can Asstst wtth PPO's and Dtrcct Rcrmbursement Opcions

I.M. Ftldkamp, DDS Admt mstrator (909) ~919/888-0468


PadiiCor< D
98,836 1,126,633

693 5,729

PacifiCarc Hcaltb Systems Santa Ana, CA 1972

HMO, lndemruty, PPO

Meg Caslilltlns Business Manager (909) 341-6015!274-3023


WeiiPolat O.atal Strvlcts 5155 CJtmtno Ruiz, Stc. A Camanllo, CA 93011-6004

52,676 3,100,000

899 PP0/155 DMO 11,801 PP0/1,346 DMO

Blue Cross of Cahfornta Woodland Htlls, CA na

HMO, PPO, Chotec, PFS


52,495 1,206,613

214 3,617

Delta Dental San Francisco, CA 1968



Safeguard O.atal Pions 505 N Euchd St Anahetm. CA 92801

42,000 I milhon+

200 15,000+


Ualltd CoiKOrdla c-p~Dlts, !DC. 21700 Oxnanl St, 1500 Woodland HJIIs, CA 91367

40,000 5,500,000

1,750 52,000

HJghmark, Inc Camp Htll, PA 1983

DHMO,PPO Fee-for-Service

Ttrry Sweeaey Dir., S.C Sales & Marketing (818) 710-5204{704-5033


O.ntol Heoltb Servlcts 38J3 Atlantic Ave. Long BeJtch, CA 90807

30,000 100,000

78 405

N/A Long Beach, CA 1984

Prepaid, Retmbursement

Dr. Godrr
Westma O.atal Strvtas, lllc. 300 Plaza Ahcante, f800 Garden GrO\'e, CA 92840

22,500 350,000

92 9,611

Western Dental Servtc.,, Inc. Garden Grove, CA 1985


Ro~rt C. Schur President (800) 417-4444/(714) 938-1611

20,000 2 mtlhon

97 6,000

Unucd Dental Care Dallas, TX 1993

DHMO, lndcmmty PPO

Rich Hines Vice President (800) 324-6125/(213) 629-6928

18,256 426,117

714 9,103

AmcritaS Life Insurance Corp. Lincoln, NE 1996

HMO, PPO, Indemnity

5,670 180,000



NIA Camanllo, CA 1974

HMO, PPO, Dual Chotec, Vision

Don Vinson Rcgtonal Sales Manager (800) 992-5059/992 5059



Prudential Insurance Co. Roseland, NJ na

DMO,POO Traditional Dental

Bryan Cdr

HMO, PPO, Supplemental Insurance Plan

AJtron A. Mishkia On., Sales & Marketing (714) 75&.1111/756-2448

Ua.ittd O.atal Cart 10. 515 S. Figueroa St, Stc. 1275 Loo Angeles, CA 90071


A-eritu Muaaecl O..tal Ploa !51 Kalmus Dr., Ste. B 250 Costa Mesa, CA 92626

Golclea West O.ntal Ploas 12. 888 W Ventura Blvd. Camanllo, CA 93010 l'nc~Ntlal

Healdlalre Ploa ol S. Col

13. SM E. Easy St


Stau Valley, CA 93065 Salltatr< O..tal Groap 14. 18101 \tln KaiiJWI, Ste. 750 lrvtoe, CA 92612

s.Bc Dntal Plu 15. 22144 Oamxlon St. VlbodiMd HJIIs, CA 91367 16

Reacb ~ Tootb/Reacla tile Tootla Gold 8310 Magooha Ave. Riverside, CA 92504



Troy Becker

Western Regtonal Dncctor (805) 384-3733/383-1738 Bob Elliott Presidenl (800) 801-7105/(562) 924-7828

Jobn Lyon Vice Prestdent, Marketing (714) 758-4378{758-4393

Safeguard Health Enterpnse., Inc. Dental HMO, Dental PPO, Anahctm. CA Network Lcasmg, Admtntstrative Servtces 1975

12 65

Irvine, CA 1993

Karin Truxillo

President (800) 336-6661/(714) 437-5967


418 4,010

Signature Group Schaumburg, IL na

HMO, PPO Dual Chota:


9 Offices

NIA Rivcr>ide, CA 1997

Enhanced Self-Funded Dental Plan

Mark Johson Presidenl (800) 333-9561/(818) 227-0412 O.nnisG~n

Admontslrator (909) 785-1234!785-9703

WND E IKloJd N01 Disclou N/A2N01 Appliable na = 1t01 tn'GiiDble. 1'hL utforlftQtWn 1n the abo>·e list was obtam~d from the
l}o" nload 'l'ht.•

Hunk uf l.ists



" ' 'W'\V.tuplists.t.·unt

Helping Companies ...- - - - - - - - - - - - - - - - - continued from Page 45 awards recognize firms in the Inland Empire that have excelled in the growth of export sales, currently derive a significant percentage of their revenue from exports, and make out<>tanding contributions to the Inland Empire business community. "International business is a

very vital and necessary link to economical development in the area, and our goal is to build a platform for those commilled to it to assemble the knowledge and the personal contacts to move for· ward in this arena," explained Lynch. The conference exhibitors, representatives, foreign buyers, and internationally experienced presenters will pro·

vide networking opportunities for gaining insight and tips on successfully expanding a business abroad. "With so many countries involved, things change rapidly and often in trade . It is important to make the public aware of the challenges and potential that exist across our borders." Allendees can make contacts

and build future business rela· tionships through the abundance of foreign trade firms, contacts and information services that make up the conference.

For registration information or an exhibitors kit, call lEIBA at (909) 948-3782 or e-mail "cuber inquiries to ".

LeAnnRimes Randy Travis Bryan White Billy Ray Cyrus Peter, Paul & Mary Mark Chesnutt Charley Pride Charlie Daniels Band Marty Stuart Chris LeDOux Chely Wright Mila Mason America Bellamy Brothers Thompson Brothers Paul Revere & the Raiders The Grass Roots Bobby Vee Co-Sponsored by Fantasy Springs casino

May 21-24 Empire Polo Grounds Indio, California

Ticket Orders 1·800·650·0 150 or available at all r,e~est~~

MAY 1998



A Whole Lot of Bank for Your Buck The furniture has arnved, the dcsb arc in place, the sign neatly hung \1. ith care, and the full-service lendmg staff of the VIB Business Loan Center is ready to do business in the1r ne\1. location: 39-700 Bob Hope Dr , Rancho Mirage. Servicmg the Inland Empue \


and mid-size business needs for the past five years, the VIB Business Loan Center truly has become the sign of the limes. "VIB has been so successful m satisfying the husmess loan needs of the Coachella Valley that we have more than tripled our loan vol-

ume and c.m report a 335 percent growth smce 1lJlJ5," stated Keith Goff. v 1ce-president/regional loan manager. The constructiOn, real estate department of the VJB Busmess Loan Center is largely responsible for this spectacular growth.

"Our succcs~ comes from understandmg the urg~ncy of business development and opcratmg with the notion that there is no lime like the present," said Steve Stearman, v1ce president/real estate/construction loan manager. ··we want to tailor the loan to meet the mdJv1dual needs of each customer, provide adequate flexibility and then deliver a commitment to our customer as soon as possible." The VIB Business Loan Center also makes use of an experienced SBA lending staff and is proud to offer PLP lending status granted by the Small Busmess AdministratiOn. What exactly docs PLP mean and how can the PLP lending program help busmess customers? "PLP stands for Preferred Lender Program and this PLP program enables Valley Independent Bank to make the pending decision on behalf of the Small Business Administration, saving our customers three to four weeks of valuable time," sa1d Gerri Gordon, VICe pres1dent,"SBA loan manager. "Without this PLP lending status, a decision to approve from the Small Business Administration can take anywhere from four to six weeks, and this is after the lendmg mstitution makes their decision. In three to four weeks, we expect to have the loan approved and fully funded to the customer." The VIB Business Loan Center's SBA department is a Preferred Lender m Imperial, Riverside, Orange, San Bernardino and San Diego counties. In addition to real estate, con-


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struction, commercial and SBA lending, the VIB Business Loan Center also provides agricultural lending and USDA Guaranteed Loans. Valley Independent Bank is not your typical bank and lately has been the bank making the loudest bang for a consumer's buck. "As a commumty bank, we believe in taking the extra step in executing a customer's request because ultimately the entire community wins when any busines.s is growing and contributes more economically," added Vice President Goff.

Two Riverside Credit Unions Merge The board of directors of two large Inland Emp1re credit umons agreed last month to merge. Riverside County Schools Credit Union (RCSCU) and R1vers1de County Federal Credit Umon (RCFCU) will form RiveNde County's Credit Union, with assets of $235 m1llion and a membership numbering nearly

60,000. The decision to pursue the merger, which is still subject to regulatory approval, was announced last month in a private letter to the

members of both cred1t unions. Jerry Rivera, chairman of the board of RCFCU, said the merger is expected to be finalized by June 30. "Our board is excited about the mcreased opponunit} this merger will create," Rivera said. "The new credit union will he able to offer a wider range of member services, provide more compelll!ve rates, and be better able to meet member expectations for expanded consumer real estate loan services than either credit umon could offer alone."

And the company created by the merger will have greater technological capabilities, giving membership more convenient ways to access their credit umon, accordmg to Rivera . "This added convenience will include greater telephone access as well as access VIa personal computer," Rivera said. "And the new cred1t umon's expanded ATM network will include more than 50 ATMs at more than 40 locallons throughout the country.'' Both hoard of directors have

sa1d they will not close any branch offices or lay off employees. Both credit unions have a long history In Riverside County. RCFCU was founded in 1949 to serve the employees of Riverside County. Its membership has grown to about 27,000 and assets to about $80 mill ion. It operates four branches m Riverside, Corona, Hemet and lnd1o. RCSCU has more than 31,000 members and about $158 million in contlllued on Page 63

Pushing the Frontier of Public Relations by Mathe-...· Padtlla

The famous playwrite George Bernard Shaw said that reasonable men adapt to the1r environment, and unreasonable men do not. '"Therefore, all progres.s is made by unreasonable men," Shaw explained. Chr~.>topher Perez played the reasonable public relations (PR) game for a while, workmg for a large PR agency in Los Angeles, Gohn/Harris Inc., which is pan of one of the top conglomerations of agencies m the country. But he decided to leave L.A and start h1s own public relations firm. Conventional wisdom at the beginning of the '90s said that Orange County was the place to build a PR agency, Perez said. Perez was living m Corona then, and he decided that the Inland Empire had more to offer. "1 looked at the Inland Empire and realized there was a vo1d here," Perez sa1d. '"There was not any large-presence public relallons finn here. There were a

few Individuals domg good work and a couple ad agencies that had a guy on staff tyJX of thing, but no om: that offered the h:vel of semce and capability that the large L.A offices were offering."

So he started CSP Consulting now CSP CommunicatiOns Inc. - in 1991 and in three years it became the largest public relauons finn based m the Inland Emp1re, an honor it still holds today, according to Perez. CSP has 13 employees and an 1mpress1ve cl1ent roster that includes Coors Brc.:wing Company and Toyota Motorsports. The unrea~onable Perez is one of the key players m the Inland Empire who are changmg attitudes about public relations. They are debunking the notion that the Inland Empire has only '"momand-pop" PR finns, and that top-quality PR can only be found in L.A. or Orange counties. The "mom-and-pop" concept is based on a mixture of fact and fiction. CSP CEO Scott Smith sa1d m that respect the Inland Empire is similar to

any large community in the United States. "In Orange County, there arc probably 50 different agencies that are two- or three-person sho~." Smllh said. '"They have their role for smaller companies, but I think we have been able to bring a level of soph1st1cation that is needed m th1s an:a a~ more and more busmes.\t:.~ are headc:d 111 th1s direction." Another maJOr player and attitude changer in the local PR game is Patnck O'Reilly, the general manager of Stoorza Z1egau.~ & Putnc lc 0 "Rt•t/1}, general manager of Stoorza Zu.-guus &. Metzger's Rivers1de office. Mdz,s;a's Ru:ers1de office, stands nert to a photo of Rnt:rstdt• Sht·nff Larr,· 0. Smllh Stoorza. a puMtc rt:latton ag~nn, man· Stoorza, based In San axe-d hrs successful 1994 campati;ll Diego, is one of the largest Riverside office, which doe:.n "t have a independent PR finns in the state. big-agency feel, according to O'Re1lly. The beauty wllh Stoorza IS that 1f But if somt:thmg comes up and you sudyou want to promote your business in the Inland Emp1re, you can deal w1th the continued on Page 63

Grand Opening Planned for San Bernardino Airport San Bernardino International Airport (SBIA), which is the airport portiOn of the former Norton Air Force Base, will host a grand opening ceremony of its newly remodeled passenger termmal on May 12. The terminal building, which has been operating since February, was used by the United States Air

Force as a passenger terminal as part of its heavy-lift logistics mission. Casino Express Airlines is the primary airline serving the SBIA, with flights to Elko, Nevada, and other chartered events. The terminal building had been remodeled at a cost of $2.6 million. Nearly $1.3 million was spent on

the seismic retrofit of the building. The grand opening represents a milestone in the military base conversion efforts, accordmg to SB!A officials. The event will also celebrate the recent completion of a $3 million parallel taxiway. Since the military left in 1994, the SBIA and its sister agency, the

Inland Valley Development Agency, have leased over 2.5 million square feet of airport and nonairport facilities. Both agenc1es have been responsible for the creation of nearly 2,600 jobs. And 93 businesses are located on 2,000 acres, including Santa Barbara Aerospace.


MAY 1998

MAY 1998


WHo's WHO IN POLITICS comimlcd from Page 51

ha,,e seven Children, 3-l grandchildren and one great granddaughter.

Fred Aguiar red Agu1ar wa~ f1rst elected to represent the 61 st Assembl) D1str1ct 1n November 1992. A graduate of Chino High School. Aguiar attended Mt Sac Junior College and California State Polytechnic Umversll\. Pomona. In 1969. he entered the L S Army and served in Y1etnam In 1975 he appointed to the Chino Yallev Chamber of Commerce board of directors and was elected president of the chamber 1n 1976. Prior to h1s elect10n to the Assembly. Aguiar served 14 years in local government. both as a councilmember and mayor of the city of Chino. In his first year in the Assembly. Aguiar also became a major force on the state budget. Willing to tackle major issues. he held a series of statewide hearings on state mandates that were largely responsible for the elimination of $600 million in unfunded mandates placed on local governments the largest such reduction in California history. For these reasons. in 1994 Agu1ar was chosen the Assembly's Rookie of the Year by the nonpartisan California Journal In h1s second term, Aguiar's reputati on led to his selection as chairman of the Rule s Committee, which oversees the dayto-day operations of the house. In his fourth year, Aguiar held the second most important position in the Assembly: speaker pro tern. At the same time . he turned his legislative efforts toward increasing public safety and improving the public education system. Working closely with formerAssemblyman and now Secretary of State Bill Jones, Aguiar co-authored the landmark "three strikes" legislation - the first of its kind in the nation. For his third term , Aguiar has been appointed vice chair of the Assembly Rules Committee and has been named to the Appropriations Committee, which reviews bills with a fiscal impact on state or local governments . Aguiar's primary goals for this term are to continue improving both the business climate and the public education sys-



Rod Pacheco od Pacheco was dcc!<:d to the 64th Assembly Distnct on ="ov. 6, Jsembly. Pacheco serves as vice cha1rman of the Assembly's Comm1ttee on Education and a number of other 1mportant committee~. He worked to provide local control of bulld111g reuse at March Alf Force Base in Assembly Bill 125, signed 111to Ia\\ 111 !997 Th1s law will ease the burden of compliance of the base to Cahforma \ buildmg codes, allowing for more expeditious economiC development. Because of Pacheco\ outstandmg work 111 the area of Education. the Califorma School Boards Association awarded h1m the 1997 Outstanding First-Term Legp,Jator and The Alumni AssociatiOns of the University of California as the1r 1998 Legislator of the Year. "It has brought me greal pleasure to have been able to accomplish so much in my flfst term," Pacheco said. "I am proud of my work 111 the areas of public safety. education and buSIness. I ran for the A'

Richard Mountjoy



Richard ~ountjoy (R-29th) IS a native Californian, born and raised m Mo nrov1a, where he still resides. He is married, has three ch1ldren, six grandchildren, and one great grandchild. Before entering politics, Mountjoy developed a thriving general contracting busmess, He served on the city council and as mayor of Monrovia before being elected to the state Assembly in 1978. In November 1994, Mountjoy was simulta-


neously elected to the Assembl} and the Senate He was sworn into the Senate Jan . :!4, 1995. lie is the "'cc cha1rman of the S enate lndustnal Rclatwns Committee, which considers business issues, and three other committee~ .

MountJO} \\as th e drivu1g force hch111d the 1993 workers' compensatltln reform. unitmg ,1 coalition of 7.000 small businesses statew1de lie believes further workers' compensation reform and a lessemng of regulations and taxes on businesses arc needed The senator authored PropositiOn I X7 to stop tax dollar~ being used to support illegal aliens MountJOY bases hiS life on the llol} Scriptures and the U S ConstitUtiOn and tries to l1ve h1s life accord1ng to them . lie finds public service very rewarding. Working to make our state a better place to 11\·c 1s Important to h1m. For the last year, he has been working to have removed from our gasoline the dangerous chemical MTBE. a toxin that IS contaminating our water and causes cancer and other illnesses One person can make a difference. he believes.

Joe Khoury ====== oe Khoury is a candidate for the -l3rd DIStril'l of the House of Representatives, Khoury has been marned to the same woman for 27 years, and they have four daughters, The candidate recc1ved a doctorate in philosophy-international finance from the Wharton School of the University of Pennsylvama in 1978. Khoury 1s a professor of fi nance.'mternatiOnal finance at the Graduate School of Manageme nt, Un1vers1ty of California, R1verside. He has served as a fmanc1al consultant and se mmar leader on financ1al 1ssues 111 various countries of th e world and throughout the Umted States. While not teaching, Kh oury serves or has served as the executive director of the Foundation for Resea rch in Inte rnational Banking and Finance, a board member of the Philadelphia Boa rd of Trade and a commentator for KWHY Television Khoury's goals are to help impleme nt a progress1ve, conservative set of policies to perpetuate the position of the United States as a leader of the free world '" all fields. His hobbies are tenms, cycling and readin g.


continued on Page 57

COIII/IIlled from Page 56

Ruben Ayala uben Ayala (D32nd), a 24-year member of the state senate and current member of the Rules Committee, learned at an early age the rewards of determinatiOn and hard work, The young boy who once p1cked fruit and vegetables 111 the agricultural fields of Chino served for 18 years as the chairman of the state Committee for Agriculture and Water Resources. The senator cont111ues to support and author legislation beneficial to a successful bus mess climate and IS proud of the Inland Empire's commercial and res1dentwl growth in recent decades He has prov1ded needed support for the region's dairy industry and 1s today involved with the process of converting former military bases into productive centers of bus111ess and commerce. A long-time Democrat, Ayala IS known to base his decision making on his own princ1ples rather than on hiS party's agenda. He feels it 1s h1s duty to represent the mterests of all his constituents. He believes that uny1eld111g partisan politics is usually detnmental to meaningful dialogue and progress At an early age, the senator's father, an immigrant from Mex1co, taught hiS son to embrace the concept of America - a reflectiOn of hundrecb of d1vcrse nationalities and cultures which form a s mgle family. And his service with the Manne Corps m World War II, shortly after


his graduation from Chmo H1gh, further augmented his appreciation of freedom and hiS desire to serve society. It was Ayala\ vision and his legislation that created the California Conservation Corps m 1976, Illustrating the belief that young people have unlimited potential, which they must cultivate m themselves In recent years, Ayala has authored a number of bold measures targeting cnme, emanating from his compasswn for the mnocent and the law-abiding of our soc1ety.

Gus James Skropos


us James Skropos, Mayor of Ontano. has been a member of the City Council since 1984 and has actively promoted and encouraged economiC growth within the city. Under h1s leadership, Ontario has given birth to a number of successful economic development projects The new Ontano Mills Mall, with its unique blend of stores and enterta111ment venues, has attracted an unprecedented number of "isitors. Its development has created more than 7.300 new full- and part-time local jobs and generated more than $4.9 million m sales tax revenue for the city of Ontario 111 its first full year of operation. Last December, the city opened lhe new state-of-the-art $66 million Ontario Convention Center on time and under budget. A-; the largest convention center in the Inland Empire, it is

expected to create a large number of local jobs; stimulate local hotel, restaurant and reta1l sales activity; and generate a significant amount of annual revenue for the city. A major expansion of the Ontario International Airport is also presently underway. A new 530,000-square-foot, two-building terrmnal facility that will double the annual passenger capacity, is scheduled to open m September All three projects will provide a major economic boost to both the city and region by providing new jobs, valuable tax revenue and increased visibility for Ontario. With an even busier future anticipated, Skropos looks forward to furthering Ontario's position as the leading economic force in the Inland Empire.

Bruce Thompson


ruce Thompson (R-66th) was elected to the Assembly on Nov 8, 1994. Prior to h1s election, he was very acllve m his community, serving e1ght years as director of the Rubidoux Community Services D1strict and later as a trustee for the Fallbrook Union Elementary School D1strict. Thompson has also served as Jurupa Chamber of Commerce pres1dent. YMCA v1ce president and committee chairman for Boy Scout Troop 718 in Fallbrook. Thompson has demonstrated repeatedly his ability to be successful in business. In the late

contuwed on Page 60


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Inland E~npire Restaurant Review French Delights in the Heart of Hollywood by Joe Lyons There are many little restaurants just off of the Sunset Strip. Most were houses at one time, but they have been converted, mostly by people who take tender, loving care of them. Being right in the

She's had 7 different names, 16 identiti~ and 21 homes. And she's only five years old.

heart of Hollywood, it is not surprising to find power lunches going on in these restaurants on any day. You can usually expect some movie-of-the-week face to be seated next to you. At Cafe des Artistes you get more. True, 11 was a house, like the others, just off Sunset, right around the corner from the Crossroads of the World. But this cafe is next to a small theater, and the restaurant owner is the theater director. Modest li!tle productions like the recent "The Thousandth N1ght" by Carol Wolf can be packaged for a dmner and show evening, either Friday or

Cek!-raDnR i5 rtan 192l-199i

ot 'nes!

Saturday, or Sunday afternoon. But I digress. The food at Cafe des Artistes is delightful. French has a habit of being too heavy or too light. Here 11 is just right. And with a bow to the showbiz surroundings they do great homemade French fries for $5 a basket. Appetizers included one of the best French onion soups I have had in quite some time for $6 a bowl. And it's not one of those flat bowls that tend to spill things. It's a real bowl. You may wish to start with the Pate Maison for $8.50 or the Assiette Maison for $9.95, which mcludes the pate along w1th dried sausage, smoked salmon and various cheeses. Entrees are magnificent. Salmon en Paplllotte (means wrapped in paper) for $17.50. This is a slow-cooked fish dinner with an incredible dijon mustard sauce. Not a mustard, mind you, a sauce. We had to fight over this one. The curried lamb shanks, $17, were true lamb, not the mutton that has to be buried in mint jelly. This came with a mushroom


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gravy and. hke the salmon, it disappeared fast The seared ah1 tuna, $17, was another incredible surpnse. I am not a fish eater normally but this tasted like nothing I could have expected. It comes with a roasted pear on top. Even the grilled New York steak with peppercorn sauce, $16.96, was more than I could have anticipated. It was not done as much as I would have liked. I am a well-done kind of guy. Still, it was wonderful and it even came with those homemade French fries. If the cafe does anything poorly it would be their pasta. But hey, pasta is from across the border [Italy], so what are we to expect? The Penne Pasta, $12.50, is quite nice, actually, but the marinated fresh vegetable lasagna, $12.50. was less than I could have hoped. But again, I may have been looking for some well-cooked meat m it. Then again, there may be no such thing as French lasagna. Deserts, $5, include a blueberry creme brulee and the tarte tatin, which is like a well-done French apple pie. Bemg a house, there is a sofa and fire place right in the middle of the main dinning room, which would let you and someone special enjoy an after dinner selection in case you're not headed over to the theater. And when El Nino is not raging, there is dining in the garden out back. By the way, while Cafe des Artistes has a very nice imported French wine selection, their corkage fee is only $10. That's good by any standard but especially in Hollywood. If Kim Basinger is ever single again, this is where I will take her on our first date.

Cafl des Artistes is at 1534 N. McCadden Place, half a block north of Sunset Boulevard. Phone (213) 461-6889 for reservations.

Looking Back Upon a Classic Wine Maker by Jerry D. Mead Wine hobby1sts are sure to recognize the name Jack Dav1es. Many more know the name of his famous product, Schramsberg Champagne. Davies d1ed in his sleep March I 0, 1998. He was a gentleman . a visionary, a pioneer, a good businessman, a cillzen who understood politics while never running for office, and a driving force behind the Napa Valley as we all know 11. Davies was a prime mover in creating the agricultural preserves that kept tract houses out and vineyards in. He stopped a four-lane freeway from chewing up the heart of the valley and was involved in many other social and political issues that affected either Napa Valley or the wine industry in general but always quietly and from behind the scenes. Davies, along with wife Jamie, was among the first wave of new vintners to migrate to Napa Valley in the mid '60s and early '70s. With the help of some investors, Davies bought the preProhibition estate of Jacob Schram in 1965. The first vintage was 1966, and when the new crusher broke down, Jamie took off her shoes and finished up the old-fashioned way. Jack and Jamie were always a team. It's overwhelming to think of the literally thousands of visitors she must have entertained over the years while raising three sons and doing other winery related work. The husband supervised the replanting of old vineyards on the mountainous property to the classic grapes of Champagne, France: Pinot Nair, Chardonnay and Pinot Blanc. The sparkling wine that was to be named Schramsberg after the estate's founder was the first in California to be made entirely from those classic varieties. For historical perspective, at that time only two other vintners were seriously producing bottlefermented, classic " Methode

champenoise" bubbly, Korbel (in Sonoma County) and Hanns Kornell m Napa. Weibel m M1ssion San Jose made a small quantity of bottle-fermented champagne, but liS volume was in inexpensive tank-fermented bubbly. If you'll forgive me a small aside, on one of my first visits to Napa Valley, more than 30 years ago, I mentioned to someone that I had both Schramsberg and Hanns Kornell Champagne Cellars on my visit list. I can't remember who it was, but I'll never forget what he said, as it turned out to be downright prophetic. "If Hanns Kornell had Jack Davies grapes, or if Jack Davies knew as much about making champagne as Hanns Kornell, we'd have two great champagnes in Napa Valley." Davies learned quickly. On that first visit with the Davies, Schramsberg was already an underground favorite, being hand sold from a few specialty wme shops in Southern California where I then lived. Few bottles ever made it to the shelf, as they had all been reserved in advance by in-theknow customers. In fact, Davies had nothing to sell at the winery itself when we were there in the late '60s. One visits Schramsberg (then and now) only by appomtment, and even with detailed directiOns, you always wonder if you've gone astray. There are no giant signs pointing to Schramsberg and the winding two-lane (well, almost) road up the side of the mountain through a near jungle of foliage does nothing to assure you you're on the right track. The first sign that you might be headed to a winery is a few clearings with neatly manicured vineyards. And then you are there, in front of the century-old estate house in which Robert Louis Stevenson once visited and wrote about the wines, and that has been the Davies home for nearly four decades.

Off to the s1de are now modernized and expanded caves, onginally bu1lt by Chinese labor and which sllll had dirt floors when I first v1sited. In 1972, our underground favorite became almost impossible to buy, even when you knew the manager of the wme shop. President Nixon took 13 cases of Schramsbcrg to the historic meetmg m Peking w1th Premier Chou



En-la1 . The media spread the word and every existing bottle of Schramsberg bubbly of any kind evaporated from the marketplace overnight. Schramsberg's list of firsts go on and on, being the first American winery to make Blanc de Blancs, Blanc de Noirs and Cremant, the latter being a slight-

contmucd 011 Page 60

Wine Selection & Best Va!~~h~y

Bargetto Winery Chardonnay 1995 Santa Cruz, California Merlo1 1995 California

$19.00 $19.00

Canyon Road Winery Sauv1gnon Blanc 1996 $6.99 Cali forma Cabernet Sauvignon 1995 $7 99 California $18.00 Cabernet Sauvignon 1994 Sonoma County, Californ1a

Mertot1994 $13.00 Alexander Valley, Califoml3

Curtis Winery Cabernet Sauv1gnon 1994 $18.00 La Cuesta Vineyard, Santa Y nez Valley, California Chardonnay 1995 $16.50 Santa Barbara County, California $10.00 Sauvignon Blanc 1995 Santa Y nez Valley, Santa Barbara County, California

Cypress Vineyard Cecchetti-Sebastiani Cellar Cabernet Sauvignon 1993 Napa Valley, California


Cabernet Sauvignon 1994 California Merlo! 1995 California

$8.75 $11.00

Cedar Brook Winery Cabernet Sauvignon 1994 California


Chameleon Cellars Sangiovese 1995 California


Chandelle of Sonoma Chardonnay 1995 S12.00 Sonoma County. California, "Sp1rit of Flight" $12.00 Cabernet Sauv1gnon 1994 California, "Spirit of Flight"

Fetzer Vineyards Gamay Beaujolais 1995 $6.99 Mendocino County, California Pinot Noir 1995 $12.99 California Cabernet Sauvignon 1993 $12.99 North Coast, Sonoma County, California Chardonnay 1994 $16.99 Sangiacomo Vineyard, Sonoma County, California $23.99 Pinal Noir 1994 B(en Nacido, Santa Barbara County, California

Chateau Souverain Chardonnay 1995 $20.00 Russian River Valley, California $30.00 Cabernel Sauvignon 1993 Alexander Valley, California, "Winemaker's Reserve" $13.00 Chardonnay 1995 Sonoma County, California

Hennannhof Winery Vignoles 1995 $ 13.75 Missouri $13.19 Seyval 1995 Missouri $18.69 Norton 1993 North Hermann Vineyard, Missouri


MAY 1998

Who!ls Who ...

Mead ... cominued from Page 59

ly sweet, lo v.; ca rbo natio n, d essert s tyle. Whe n Schra msberg re leased 1ts "tete de cuvee" (literally, " to p o f the line" ) champagne calle d J . Sc hram m the early ' 90s, a ne\\ level o f qua lity was achieved. A t th e 1994 New World Internatio nal Wine Co mpetitiOn. 1988 J. Schram was the winner of the Ame rican Airlines Trophy for New World Grand Champion and the Thornto n Winery Tro phy for Best New World Champagne, and then went on to win gold medal after gold medal, plus several more sweepstakes awards at competitions everywhere, including at the International Wine & Spirits Competition in London. While creating this great wine. Davies had asked literally dozens of experts to sit in on taste trials with the wine-making staff, in each case comparing the

new entry to some of the most e xpensive and fa mo us Frenc h products. D a vie s ' perso nal ac hievemen ts and list of titles is exte ns ive. He head ed up the first Califo rnia w1n e inves tm ent in the EEC (a new wine ry in Portu g al ), wrote the sparkling w ine chapter fo r the Un1vers it y of Cal ifornia's " Boo k o f California Wine," and c o-wrote w1th Jam1e " Sparklmg Harvest , The Seas o ns o f the Vine. " He was cha irman o f Wine Institute, a directo r o f Califo rma Wine Commiss ion and Winegro wers of Califo rnia, among many othe r titles. Davies died o f a debilitating neuromusculal' di sease that robbed his body of strength while leaving his mmd clear. It had to be the ultimate frustration for a man who was always a doer. Davies 1s survived by his wife, Jamie, and three sons: Bill, John and Hugh.

co111inucd from Page 57

'70s, he fo und ed th e Valley S an ita ry S uppl y Co .• a wh olesa le jamtonal s uppl ies company, and sold 1t 1n the fall of 19H4 . In l %5. he p urc hased Wester n T ro ph y Mfg. a nd after e x pa nd 1ng the com pany sold it in 19HH. Tho mpson has recently c rea te d an wtc rn a tio na l b us w ess th at impo rts m arb le fro m Malaysia. In additi o n to h 1s business accompli s hm e nts, Tho mpso n finds no g re a te r so urce of ful fillm e nt th an that o f h is o wn fa mil y. He and his wife, D o nn a, have been married fo r m o re than 20 years a nd have eight childre n. Tho mpso n was b o rn in Weiser, Idaho , in 1953. He re ceiv ed a degree in bus iness admimstrati o n a nd econo mi cs fro m the Univers it y of L a Verne in 1976. The Tho mps on famil y c urrently res ides in Fallbro ok

Jerry Lewis


erry Lewis, a Idelong resident of San Bernardtno County and 30-year owner of a successful life insurance business, represen ts the 40th cong ressiOnal district of Sou thern California, including most of San Bernard10o and ln yo counttcs. Repub lican Congressman Lewis is a sen ior member of the Appropriatio ns Committee, which is responsible for fund ing federal programs. He 1s chairman of the VA-H UD and Ind ependent Age nc1es Suhcommtttee, the panel respo ns ibl e fo r fund ing federal housing, ve terans affairs, NASA, the E nviro nmental Protec tiOn Agency, the Federal Emergency

Small Box... IARGf SAliS. No Box... No Sales.

conllllllcd on Page 61

MAY 1998


Who!ls Who COTIIIIIIICd from

Pugc 60

Management Agency, the National Science Foundation, and other federal agenc1es. A' a member of the Appropriations Subcommittee on Nauonal Sccunty, Lewis is a forceful advocate of cn llcal defense and aerospace jobs in California. 1.cw1s is also a member of the !louse Permanent Select Commiuee on Intelligence. lie serves as the chairman of the Subcommittee on Technical and Tactical intelligence. In this capacIty he 1s respons1hlc for lcgJslative ovcrs1ght and budget review of all classified U S. intelligence and nat1onal secunty activities. Lew1s has secured federal funds for critical projects 10 Southern California, including hJghWa) lmprtJVements along 10terstates IS and 40 in the high desert a revolutionary cancer treatment center and NASA research at Lorna L10da University, access road and terminal expans1on at Ontano Internallonal Airport, and the construeliOn of the Santa Ana flood control project cnt1cal to Rivers ide, San Bernardino and Orange counties. Jerry Lewis graduated from the University of California, Los Angeles, in 1956 wit h a hachelor 's degree m governme,nt He continued h1s education with a graduate fellowship in p ublic affa 1rs With the Coro Foundallon in San Franc 1sco. He and his wife. Arlene, res1de 10 Redlands and have seven chi ldren.

Brett Granlund


rett GrJnlund was elected to represent the Assemhly's 65th District in 1994 on a platform that included welfare reform, a tough-oncrime stance, and a commitment to return Califom1a to the forefront of pro-husiness states. Granlund's goals are reflected m the husmcss-oricnted legJslation he has spo11sored throughout h1s legislauve tenure, and helped him win re-election 111 1996. Grdnlund was raised in Yucaipa, a small agricultuml community, and s!tll reside.-, there with h1s wife, Lonni, and his two sons, John and Tyler. Following a successful career as a husine'~ owner and a-, a Yucaipa City Councilman, Granlund realized a need to hring his experience, work ethic and traditional values to the state legislature. Recogmzed for his leadersh1p ahilities, Gmnlund wa~ awarded the chairmanship of the A'i..semhly Human Serv1ces Committee and Health Committee dunng Ius first term in office and vice chair dunng h1s second term. In addition, he has served on several pro-business committees, mcluding his current a<>Signment on the powerful Rules Committee.


tate Sen. Raymond llaynes (R-36th) graduated from California Lutheran College in 1976 w1th a bachelor\ degree in political science. He received a m





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"Laws were made to be broken" Christopher North, May, 1830 "Had laws not been, we never had been blam 'd; for not to know we sinn 'dis innocence " Sir William Davenant 1606-1668 933 3 BASELINE ROAD, SUITE 110 RANCHO CUCAMONGA CA 91730 (909) 980·11 00 • FAX (909) 941-8610


MAY 1998

MAY 1998

Agua Caliente Band Blasts Decision to Accept Governor's Gaming Agreement


Riverside Credit

Pushing the Frontier

continued from Page 55 From Busme.n Wire

a tribe no t currently invo lved

negotiate their own compacts with the

ing whether the governor could unilat-

and the U.S in any ga ming Attorney 's o ffice has already indicated strict enforcement of the compact

state at a Jatc:r time. The governor and the United

erally enter mto the IGRATribai-State compacts w ithout specific legislative authority.

Tribe -

The Agua Caliente Band of Cahu1lla Indians. located in Palm Springs, expressed extreme disappointment with last month 's deci sion by Kevin Gove r, ass istant secretary of the United States Department of the Interior (DOl) for Indian Affairs, to accept a g aming

by forcing Califo rnia 's gam ing tribes to e ither shut down or compl y with the terms o f the spec 1al mteres t agreement. "We have worked long and hard

Pete Wilson and the Pala Band of Mission Indians.

withm the system to rea lize the Ameri can dream," said Richard Milanovich, tribal council chairman for the: Agua Caliente: Band. "We: have

Members of the Agua Calient.: tribe said they had hoped that the DOl would have given greater weight to a

built a future of promise not only for ourselvc:s, but also for other nonIndians in our communities as well.

number of legal concerns being raised. ·The decision to approve the

Now this is all thrc:atc:nc:d by a narrowly definc:d special intc:rest agreement that reminds me: of the broken

compact negotiated betY.een Go\ .

pact came one day after a ft!deral judge acknowledged that Wilson may have entered into an illegal agreement. The Agua Caliente Board, along with dozens of other California tribes. said that Gov. Wilson's Pala Compact would knowingly d.:vastate many local economies that rely on gaming, and would also he a significant state mtrus1on into California tribal sovereignty.

also say that the tribes are being presc:ntcd with accept ing a compact tha t could crippl.: them c:conomically on the one: hand or face criminal action on the other.

negotiated only with the Pala

compact wllh an Indian tr ibe pursuant to the fe deral act ...

DOl decision with Gover's conclusion

"This sham compact is not only

RCSCU for more than .30 years, he has seen the crcJit un10n grow from

that "our approval o f . this compact

1mmoral, it 1s illegal," said Bernard

s~ million when he joined Ill 1965,

cannot and does not mean that the

Simo ns,

to nearly $16(1 million today

state meets il'. obligation of good faith by offering only idcntieal compacts to other lribc:s." "Govc:rnor Wilson has refusc:d all

Caliente Tri be. "T he com pact would c:ssentially g ut iG RA m Califo rnia and deprive Californ ia Native American

But individual tribes have bc:en promisc:d that they will be able to




Regulatory Act (IGRA)

two sulls in both state and fedc:ral

became effc:ctive. Californ1a State Senator Ralph Dills (D-El Segundo) sought a formal opinion from the

court chalknging the en11re nc:gotiation and enforcement process being

California Legislative Counsel regard-

U.S. auorney's office. On Fnday, U.S. District Court Judge Thomas Hogan

continued from Page 38

were filing for a temporary restraining order to proceed with lt:gal challenges

"Due to our concern for our member's health, we are filing

The lawsuits allege that the industry conspired to suppress less

these lawsuits because of com-

harmful cigarettes and to hide the health risks of smoking. The suits

pelling new evidence about the tobacco industry's deliberate attempts to addict Americans to a dangerous product and to market to children to create replacement smokers,"


Martin said.

"Any settlement that might be received by Blue Shield of California will be used in a variety of ways to combat smoking and its

ill effects," stated Chairman Wayne Moon. According




Department report, tobacco-relat-

also maintain that the tobacco industry concealed the addictive nature of smoking, manipulated nicotine levels to increase the potential for addiction and conducted research and marketing campaigns targeting teenagers and children. The lawsuits are based on federal antitrust and Influenced and Organizations


The suits were filed as Congress is considering legislation that would limit accountability of the




Coalition for Tobacco Responsihility supports the publichealth measures of the legislation before Congress but believes further thought is needed on the protections given to the tobacco indus-

try. Blue Shield of California is a not-for-profit health plan that offers

Senators John Burton (D-San Francisco) and Ken Maddy (RFresno) have sponsored legislation





federal antitrust and RICO claims

generating more than $2 billion in annual revenues.

asserted in the lawsuits are among

Andr<::\ L..mghhn

Ju$Cph W l\t l C'h.\Uu:ld

Ron Hurgtu



J l\llu1 ( I:Hlht:rgc:r SusM Thoma~ t ..uaro I rernanJcz Dr J,,hn I \ntotac ·1 nsb JacoMrn

Lee Cr1 tn:h

f)chfJ (i.IOOoiV.,I~


"We will fight to prc:serve our

said Milanovich. "We will fight this at the grassrool~. in the legislature, in the courts and at the ballot box."

c...mtllc '"'und... John I U.1ns

l::dllor !\fatbt~ Padilla

\' P \.1arhtang R o ~ t r II an t'Y

Tr.l\cl FdiiHr Camillt Bound' Art DHt'dllr Barhara IJautr Rcsc.uch Dzrc:clor .l~rq Slrau-,..,

,\,.cuunt E:o
~fit c h


Accounl E>.tc.:ulzvt Uo nald Fa I"' Adm 1n ,·\ sstStlnl K~nd ict" Co ur..,t aull



G0LETA NATIONAL 'BANK one of the largest SBA PREFERRED LENDERS in California

"Never a Packaging Fee"

last week and is scheduled for consideration by the full Senate in the near future.

Joe [)On~

Jwv () McaJ



more than 2 million members, with

direct health-care costs. All Americans, smokers and non-


Government Organization Commiuee

respectful negotiation process and determine our own economic future,"

a variety of health-care plans and

blt: for other tribes to secure separate

sovereignty, establish a fair and

ious common law tort claims. The

rdu..rdo Olht•.l [)('an of I he SlhOOir•f Ou:unc<:s (:II f',oh P•tmtlnl

agreements. The measure was narrow-

also one of the state's leading health care companies, serving

$60 billion a year in

Robert lilcdsoc t'rotdcnt ol fclc\iSIOP PwdU..-IIOI1S f\..lthy n .., tS, Bcrn:udJno ( OURI) Super\. IS(,,

fy the Pala Compact and would estab-


ed illnesses cost the U.S. economy

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• Commercl•l Real Ealete • Working C•ptt•l Purch•ae or Refln•nce • Equipment Fln•nclng • Conatructlonllmprovemenla • Purch••• of Buaineaa





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When someone referred her to Stoorza, she was impressed to learn that the firm operates a Sa~Tamento office. "We do a lot of work with the Cali forma L.eg1slature," Ronnfeldt said. "We needed a lillie bigger scope. On a larger scale, O'Reilly has been able to convmce large national firms such as Lockheed Martm Corporation that they don't need In go to I A tn lind a top-quail!} PR tirm In fact, ther~ s .1 ,ldvant.~ge to choosmg .1 IOC Nan. PhD. l·urmcr l' S Amb,tsudtlf lo Mu.Jco Stcph(n ( Morg;~n Prcsrdcnl lJnrHrSrly or La Verne D I mo \ \ tic\ ( 1.0. lattuns UusrncM 8.1nl B.ull.;u.1 I ( rou~.;h llm:clor, Tbt FmploHr s Group Dr Jcrrv 'toung l'rcsadcnt ( College

lish a compact negotiation process that would make it virtually lmpossi-

easy acces.~ to a choice of quality health care plans. Blue Shield is


(SB 1502) that, if enactt:d, would rati-

Racketeer Corrupt

state laws on consumer protection and fair business practices and var-

an estimated

to the Pala Compact.



implemented hy the governor and the

invited two other gam ing tribes who

the largest claim~ of these types in U.S. history.


D.ul~ PLmcl Puhlt'ihmg. Inc

They are also supporll ng a petition to the Un1ted States Attorney

Lawsuits against tobacco companies ... smokers alike, pay more as a result.


Washington , D C. chall enging the Department of the Interior 's alleged right to approve the Pala compact.

General Janet Reno to seck a mc:diat-

Gam ing

b us1ness 1ournaI

joined in suppo rt mg l111gati on in

ed resol ut ion bei ng filed in Washington. D.C. and arc planning

calling pt!Oplc, 11 seemed li~e they Y

The Agua Ca li ent e Tribe has

authorit} to negotiate and sign the Pal a Compact. Shortly after the Indian

"It dot:sn't oippear that !hac arC' man} [compamesf that an: truly PR firms," Ronntcldt s;ud. "When I was

other in a way that wIll add great value to our combineJ members h ips." Gray said.

Pala compact would a llow the governor to create state regu lallons that would supercede federal law."

And the Agua Caliente Band contends the governor had no such

Ronnfeldt sa1d that \\hen ,he first heg.m In look tor local PR help, 11 hard to find.

"J olm confident that the IY.O crcditumons will complement each

IGRA was intended to prov1de. The

chairman Milanovich. " He has vetoed

should we believe that he will negotiate with us now after we've been forced to '>hut down'!''


denly need b1g guns, the R1verside hranch c:m call m remforccmenl'> from its three other otliccs acros_s the state. That rational is one: of the re;L-;ons why Arrowhead Credit Union chose Stoorr.a, according to Jane Ronnfel~t. VIet: president of marketmg for Arrowhead.

Boh Gray, ch;mman of the board of RCSCU, said he 1s excited about the prospects ol the new credit union. As a member of

gammg tribes of the very benefits

along to speak with us or try to work toward an amicable: solution," said three bills from the state Legislature

The Wilson deal says that it is


accord. The tribes sc:e a ray of hope in the

that would have: authorized him to negotiate and c:nter into compacl~ with other various gaming tnbes. Why

attempting to limit gaming rev.:nues, a direct attack on Indian gaming that is expressly protected by federal law, according to tribal members. The deal

The co unse l's opimon stated that "neither the governor nor any state office has the auth ority to enter into a

The compact would establish a statewide ceiling on the number of gaming machines allowed, and it

not be in operation for at lc:a~t a year -can be used in thc:ir gaming facilities, according to tribal mc:mbers who

to tal assets. It operates four branches in R1vers1de, Corona, Moreno Valley and Rancho M1rage.

States attorney 's oftlce are also requiring that tribes shut down their current gaming operations bc:fo re commencing negotiations to devel op a separate

promisc:s of past generations."

would dictate that only a specific kind of gaming machine - one that will

commued from Page 55



Walker in Redlands, ha~ experienced some diffkulty trying to build a PR division. President and CEO Martin Walker said that there 1s a naturJI conflict between advertismg and public relations. Walker said PR people see adverlismg as Jcs.s credible than gelling stories published while also bemg more expensive, and advc111smg people think public • rclatmns IS not profitable enough, smce 11 dt'ICs not mvolve commissions, such as for med1.1 buymg. The problem was worse when Walker used trcclancers to do public rclatmns for clienl,. "If I let them talk to the client din:ctly. they had a propensity to talk them out of adve111smg." Walker said. But after three employec:s failed to build aPR division, Walker sa1d he has finally found someone who can do the job. "It was always my feeling that if a cl ient was paying th1s ki nd of money, we should be a one-stop shop," Walker said.


MAY 1998



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County Treasurer continued from Page 51 surer'! A. The opportunity came along at an mtcresting time. The type of hu.-.iness that I was doing is a very specialized type of business. I was ready to take on some new challenges. I W
Q. How do you expect to handle moving fro m corporate life to p ublic life? A. It's not going to be a complete shock I've het·n working for public agenctes for years, and my wife is a long-tunc county <:rnploycc. It's not a completely new experience, but it is going to be dillcrcnt. I'm sure there arc gomg to be challenge~. and there will be time~ when I'm going to he fru~trated by what the outside world would call bureaucracy. But for most of my life, I have worked for large corpomtions that arc not immu ne to developing procedures. One has to learn to develop expedient means to move !lungs throug h. I! ere it\ a question of getling to understand the system, so that I can effec t change. The most radical thi ng is moving from Simply Oeing an employee and hcing somewhat anonymous to being in the public eye, which has and mi nus.~es.


Cuy _ _ _ _ _ _ _ _ _ _ _ _ __


MAY 1998



Slness JOUrna v-,..,. An,. Ste, 306, .._._ c..._p, CA 91701 M

/tu form to 909·191·1160


PrKcuwJav~l•h!hlysut,«•~ad•1C All urlkr !Wand Of f"'duct rumn Rl.cRIUJlWd arc tradnn•rb Of fc~Jl*•cd trlldtrn.ka .,, then m!"Ku~ ... tk.&

Q. What about ' being accountable to the board of supervisors- it can be a visible spot? A. With the natu re of the work I did. I had that level o f accountability. In many cases the hoard or city council would be looking directly to me any-



way. It's not " foreign experience to me. I did know that tf I screwed up, I could l1e called to the carpet in a public meeting. !'he one thmg that is different 1s that, technically, my positiOn is independent. Technically, I can't he fired II 's the same way
Q. Are you running unopposed? A. No. I have three challengers. I have my hantb full. ·mat 1s just the nature of Ihe positiOn. Q. Has your corpor ate life enabled you to pick up any political savvy? A. I'm a nov1ce in the sense that I have never run for office, hut my clients have been in the public sector. Clearly, I came to the situation with some hackground. '!'here was a t1me in our mdustry when we were more actively mvolved with donation~ to campaigns and getting people elected tn office. But that changed m the '9(),, Owr the last five years, I have not been active in
state. We invest H, and then it goes out. Ahout $1 billion of the $4 billion are property taxes. And we are the primary point of contact for many people.

Q.Are you investing in derivati\'~? A. No. We are not investing any county money tn denvalivcs We invest primanly in money-market m'>trumenl' and government -.ccuritics. The average life in our portfolio " mne months. We arc AAA rated. Also, it's agamst county poliCy to mvest in derivatiYes. Q. Is that policy the result of the Orange County bankrup tcy? A. It's somewhat against state law to do so This was nefore my time, hut this county was never a btg player in derivatives, and now it's agamst state

law a~ a result of what happened m Orange County. The mve~tment s1dc is the most visible stde of what we do and ha~ the greatest potential for rrussteps.

Q. How will you avoid m issteps? A. I think the easiest way to do that is operate within a sound policy, which we have now. As long as we mamtam a sound policy and use common, we can stay within the framework of that. Q. What's the sound policy? A. Our investment policy. It's many pages. It's conservative.

Q. W hat's you r number one goal? A. To bring private sector expertise and professionalism to the office.


NOTIC · ES P E R M IT S $ 500 , 000 OR LAR G ER NEW $684,582 4/2/98 Ref. #41 Palm Desert

8 SFRS WIATT GARAGE FROM $69,991 TO $110,993 OWNER. Del Webb Calif. Corp., 39755 Berkley Dr., Palm Desert, CA 92211 760· 772·5300 CONTRACTOR- Donald Mickus, P.O. Box 29040, Phoenix, AZ 85038 760-772-5300 PROJECT: 78268 Allegro, 78455 Sterling . 78691 Palm Tree Ave., 78776-90 Platmum, 78342~473 Golden Reed

COMM'L $759,607 3/31/98 Ref. #60 Thermal

STORE & BARBER SHOP FIRE DAMAGE, REBUILD DES/ARCH: Gabriel Lujan ·Applicant. 43875 Washington St., Suite G, Palm Desert, CA 92211 760-340·3528 OWNER: James Limon, 87263 Airport Blvd , Thermal, CA 92274 PROJECT: 87263 Airport Blvd.

NEW $ 829,572 3/30/98 Ref. #59 Temecula

12 S FRS AND ATT GAR FROM $55,694 TO $81,384 CONTACT: Jim Calvi, 909-926-4603 OWNER: Forecas t Homes, 10670 Civic Center Dr., Rancho Cucamonga, CA 91730 909-987-7788 PROJ ECT: 31281 - 31368 Van Ruysdael Ln.

COMM'L $3,142,064 3/27/98 Ref. #16 Indio

MEDICAL OFFICE FAC ILITY 11,800 SF DES/ARCH· Don Willcox · Applicant, 72964 Skyward Way, Palm Desert, CA 92260 760-341 -2279 OWNER. Eise nhower Medical Center, 78120 Wildcat Dr., Indio, CA 92203 CONTRACTOR: W D L Inc., 77530 Infie ld Ln., Bldg. 1, Palm De ser:t. CA 92211 760-772-6500 PROJECT: 78120 Wildcat Dr.

Southern California Construction Reports Phone: (800) 383-1723 or (310) 451-7660

MAY 1998


MAY 1998


N1EW I83LLJ§IINIE§§ Country Estates Realty, 33040 Simpson Ad, #103, Winchester, CA 92596, Mtchael Kossman Fuhr Plano Restoration, 33060 Oregon St , Lake Elsmore, CA 92530, Robert Fuhr Laruen Nicole Collection, 33190 Louise Ad. Winchester. CA 92596, Debra Summers Forest Marketing, 33285 Ortega Hwy . Lake Elstnore, CA 92530, Tom Thomas Chupacabras Market, 33959 Hwy. 74. Hemet, CA 92545, Benjamin Alcazar Mr. Crums Donut House, 34157 Yucatpa Blvd, Yucaipa, CA 92399. Ron Pittsenberger Calimesa Tower VIdeo, 34636 County Une Rd., #36, Yucaipa. CA 92399, Thomas Oavts Jr J-Cap, 3520 Adams St, Riverside, CA 92504, Park Young Heavenly Buns, 353 S. Hwy. 138, Crestline. CA 92325, Gilbert Flores Mlcrocom Software, 3535' Inland Empire Blvd , Ontario, CA 91764, Clarence Jackson Southern Hay & Grain, 35375 S Tres Cerritos, Hemet. CA 92545, Terrie Haggerty J. Bears Clean Air Systems, 35408 Avenue H, Yucaipa. CA 92399, Oavtd Engle AB Information Systems, 3545 Summertree Ln., Corona, CA91719, Gyan Ahluwalia Auto Sales Plus, 356 E. Foothill Blvd, #C, Upland, CA 91786, Alberto Mauro Inland Empire Shower Walls Unltd., 357 North Shendan. #105. Corona. CA91720, Robert Bartholomew Kim & Shin Inc., 3593 Arlington Ave, #I, Rtverside, CA 92506. Tae Kim Concept 2000, 3601 Van Buren Blvd RIVerside CA 92503, Peter Zacagmno Ill Rancho Map Center, 36030 Jana Ln , Wildomar, CA 92595, Joseph Kasin Gifts By 'D', 3637 Orchtd Dr., Highland, CA 92346. Dean Roberts Empowering Klda, 3650 Nelson St , Riverstde, CA 92506, Craig Jutila Coldwell Banker Austin Gorman, 3654 E. Highland Ave., #10, Highland, CA 92346, Loraine Gorman

Salud Dental Center, 3679 Arlington Ave., Riverside, CA 92506, Kurt Greenway DDS Gantz Supply, 3680 Chateau Ct., Riverside. CA 92505, Gary Zech The Water Coi';Mdion, 3687

East Htghland Ave .. San Bernard1no, CA 92346, Wtlilam Ellwood Ridgeley Farm, 37167 Esplanade Ave ., San Jacinto. CA 92582-3769, James Thompson Community Works Design Group, 3750 University Ave. , 11175. Riverside, CA92501, Timothy Maloney Mission Square Partnership, 3750 Universtty Ave #270, Riverside, CA 92501. Arlene Cratg Bufallno & Associates, 3775 Mt Rubidoux Or. Rtverside, CA 92501. Charles Bufalino Alhambra Sheet Mltal, 3828 Walker Dr.. Mtra Lorna. CA 91752, Arthur Evans Editco, 38501 Glen Abbey Ln , Murrieta, CA 92562, Louise Ball China Wok Inn, 3866 La Sierra Ave , Rtverstde, CA 92505, Wen Chou Galla Nursery, 38816 Newberry St . Cherry Valley, CA 92223, Karl Galla Boulder Bay Tavern & CoHee Co., 39307 Big Bear Blvd . Big Bear Lake, CA 92315, Carol Geving Dopey's Wheels & Accessories, 3945 Alamo St. Riverstde, CA 92501. Mana Ulloa Environmental Affairs, 39527 Terrill Ct , Temecula, CA 92591, Perry Frese The Name Works, 39545 April Or . Temecula. CA 92591, Patnck Hunter Consumer Mortgage, 3961 Pterce St, 11639. Riverside, CA 92505, Arman Rasooiian LB Tax Service, 3965 Castleman St. Riverside. CA 92503, Ua Bogdan 1997 World Shotokan Karate Championship, 3975 Mission Inn Ave . Riverstde, CA 92501 Ray Dalke The Developers Warehouse, 39855 Htghbury Or. Murrieta, CA 92563, Donald Weeks BP Productions, 39961 Mtlkwood Ln . Murrieta, CA 92562, Brad Eskildsen Slim & Slimmer Medical Associates, 4000 Birch St. #102, Newport Beach. CA 92660, Fred Garcia Zaragoza Cleaning Svc., 4007 Mennes Ave., Riverside. CA 92509, Tereza Garcia Smokatree Accommodations, 40210 Big Bear Blvd., Big Bear Lake. CA 92315, Lee Aguilar Honeycutt Farms, 40477 Muneta Hot Springs Ad.. #02, Murrieta."CA 92563, Cornelis Oosterbann Eaatwood Equipment Financial, 40580 Eastwood Ln., Palm Desert, CA 92211, Armando Difranco

Old Bears New Tricks, 40629 Big Bear Blvd , Big Bear Lake. CA 92315, Raymond Fourney Valley Medical Transcription Plus, 40634 Kona Ct, Murrieta, CA 92562, Elise Ayer Miracle Air, 40700 Sunflower Rd., Murrieta, CA 92562, Ray Holloway Buckboard·Liquor, 4086 Philadelphia St Chtno, CA 91710, Moo Choi Costr Video Systems, 40925 County Center Or., 11210, Temecula. CA 92591. Charles Merken La Escondidita Mexican Restaurant, 4093 UniverSity Ave . Riverside. CA 92501. Blanca Schafer AAA World Tae Kwon Do Usa, 41125 Winchester Rd ., IIB-4A. Temecula. CA 92591 , Young Yu Howe Welding & Fabrication, 41218 Nick Ln., Murrieta. CA 92562, Randall Howe CDR, 4137 Almond St. Riverside, CA 92501 , Ronald Abney Jazzerclse of Redlands, 414 Tennessee Plaza. 110-P, Redlands, CA 92373, Cindy Ohlwiler Henry's Lawn Service, 4142 Boise St, Riverside. CA 92501, Adan Fernandez St. Cyril Cleaners, 4160 E. Highland Ave, IIH, Highland, CA 92346, Afaf Farag Bear Valley Dental Care, . 41628 Big Bear Blvd. Big Bear Lake, CA92315, Oavtd Poole DDS Capital Asset Mgmnt., 41750 Wtnchester Ad, liN. Temecula CA 92590 Michael Brett Dwight Manor, 41845 Dwight Way, Hemet, CA 92544, Robert Jensen AB Paper, 4186 Crown Ranch, Corona, CA 91719, Sahib Thahab Murrieta Tire & Svc. Center, 41991 Ivy St PO Box 754, Murrieta, CA 92564, David Gonzalez Mad Scientist, 42041 Jumper St.. Murrieta, CA 92562, Noemi Dodge Premier Personnel, 422 N Second Ave., Upland, CA 91786, Karen Carroll The Door Guys, 4221 Millcreek, Riverside, CA 92509, Kirk Grable Arrow Engines, 42387 Ave. Alvarado, 11104, Temecula, CA 92590, David Shaw Sun City Maintenance, 424 South ·o· Street, Perris, CA 92570. Benjamin Curiel Jr. Specialized Equipment Systems, 4253 State St., Montclair, CA 91763, Mary

Reed Studio B, 429 W Palm Ave., Redlands. CA 92373. Michelle Baty KSN Commercial, 430 N Vineyard Ave . #465, Ontario, CA 91764, Ki Nam Spectrum Distribution, 43195 Andrade Ave , E Hemet. CA 92544, Cratg Blomdahl Shoes & More, 4320 East Fourth St. #900, Ontano, CA 91764, Mahyar Amirsaleh Universal Construction, 4329 State St., Pomona, CA 91766. Douglas Dean AJ Enterprise, 43430 E Florida Ave ., IIF330, Hemet, CA 92544, Albert Reed Best Cleaning Svc., 43764 ·c· Street. Hemet, CA 92544, Joann Arroyo Barry and Jims 7-D-6 Automotive, 438 West 40th St. San Bernardino, CA 92407, Barry Henry Taylor Gregory, 4408 Hale St., Riverside, CA 92501. Karen Hicks United Visiting Nurses of California, 441 Calle Encilla, 119. Palm Springs, CA 92262, Lydia Santamaria Inland Valley Tax Svc., 4421 Lavender. Chino. CA 91710, Douglas Gabrielson Sr Claremont Dialysis Center, 4445 Riverside Dr . Chino, CA 91710, Gerald Friedman Abacus Technology, 4579 Penny Royal Or., Corona, CA 91720, Jesus Battller Total Body Chiropractic, 4590 Riverstde Dr., liB, Chino, CA 91710, Mark Weiss DC Source Production Co., 4641 Bluff St, Norco, CA 91760. Damel Paul II Uwadia Enterprise, 4651 Holl Blvd , Montciatr. CA 91763, Ote Uwadia Chino Smog & Auto Repair, 4702 Riverstde Dr, Chino, CA 91710. Shehnaz Shabbir Road Runner Dunes Golf Course, 4733 Desert Knoll. 29 Palms. CA 92277. Paolo Ficara Castle Cleaning Co., 4747 Jurupa Ave., 1177, Riverside, CA 92506, Nancy Hoffman Rams Foodservlce Equipment Co., 4775 E. Ramon Rd., Palm Springs, CA 92264, Louisa De Costa Prostaff Svc. Maintenance Co., 4788 Olivewood Ln ., San Bernardino, CA 92407, Steven Roberts Creative Landscapes & Design, 47881 Twin Pines Ad , Banning, CA 92220, Bob Kivrizis C4 Clark Corrugating Consulting Co., 49650 Carriage Ct., Aguanga, CA 92356, Danny Clark

RV and Trailer Outlet, 500 Sequoia Ave., Ontano, CA 91761 John Cassaro Safety Equipment Specialists, 50165 Bonita Ave. Cabazon. CA 92230, Takashi Nishida Ontario Palntball, 505 1/2 West Holt Blvd , Ontario, CA 91762, Richard Smtih BC Masonry, 505 West Graham, Lake Elstnore, CA 92530, Brian Cortes The Fort Feed & Tack, 51 329 29 Palms Hwy., Morongo Valley, CA 92256, Paul De Warr Associated Reemployment Consultants, 517 N Mountain Ave ., 11134, Upland, CA 91786, John Rodriguez The Caroling Co., 52360 Sylvan Way, P 0 Box 2301 , Idyllwild. CA 92549. Diane Burt Econo Lube & Tune, 530 E. Main St . Barstow, CA92311 Peter Vignati Bagtech, 5330 Tyler, Riverside , CA 92503, Allan Gove Snack City, 5389 Turquoise Ave., Alta Lorna, CA 91701, Thomas Dawson Dovecote Creations, 54445" N. Ctrcle Dr, IIF1/2, ldyllwtld, CA 92549, Marynell Marsh His & Her's Therapeutic Massage, 545 Thrush. Unit #1. 112, Big Bear Lake, CA 92315, Leeanne Glass R&H Backhoe Svc., 5465A Howard St., Ontario, CA 91762, Roseann Gritchin Mike's Air Conditioning & Heating, 5481 Alden Ad Riverside, CA 92506, Michael Carlton A1 Auto Glass West, 5534 North F Street, San Bernardino, CA 92407 Kevtn Campbell Western States Investigations, 5577 Adams St. Chtno, CA91710,Ai Yankey MK & Associates, 5585 North Osborne Ct., San Bernardino, CA 92407, Mahlon Brown Mr. Bargain Market, 5608 Van Buren Blvd , Riverside, CA 92503. Kun Wu Water Gourmet 42, 5648 Van Buren Blvd., Riverside, CA 92503, Hanh Le Supriael, 565 Crestwood Or., Big Bear Lake, CA92315, Marybeth Bisher Unique Concepts, 57849 Joshua Ln., Yucca Valley, CA 92284, Don Chriss D&D Dance Factory, 57855 El Dorado Or., Yucca Valley, CA 92284, Donna Granado Owlck Sign, 5814 Ridgeview Ave. , Mira Lorna, CA 91752, William Warner Jr.

371, Anza, CA 92539, James Throne Gibson Enterprise, 5990 Vista De Oro, Rtverside, CA 92509, Menta Gibson The Energy Doctor, 600 Central Ave 3190, Rtverstde, CA 92507, Elizabeth Rodriguez Premier Image, 600 N. Euclid Ave., 11202, Upland, CA 91786, Stephen Tracey REM Processing, 601 South Mtlliken, IIK170, Ontario, CA 91761, Rtchard Lopez Aqua Line Pool Svc., 6041 Ave Juan Diaz, Riverside, CA 92509-6200, Matthew Pacholik Brewsters, 6052 Magnolia Ave., Riverside, CA 92506, Frank Wright Peculiar Music Group, 6071 Riverside Ave., Rialto, CA 92377, John Whtte Guard Svc. Association, 6101 Quail Valley Ct, 11119, San Bernardino, CA 92507, Peter Cross Paula Moore Clothing Co., 6140 Magnolia Ave , Riverside, CA 92506, Paula , Moore Riverside Lilt Co., 6142 Jurupa Ave., Riverside, CA 92504, Robert Hale Accu Write Medical Transcription Svc., 6151 Softwind Pl., Alta Lorna, CA 91737, Julie Bocanegra Edwards Alton and Jones, 6157 Mission Blvd , Riverside, CA 92509, Marc Stretten CM Mortgage & Real Estate, 6200 Pegasus Dr., #4, Riverside, CA 92503, Theresa Marzett Rey Party Rental, 624 E. Grand Blvd., Corona. CA 91719, Julia Castro Franco Sweeping Svc., 6241 Ave Juan Oiaz, Riverside, CA 92509, Jorge Franco Crosstown Neurology Group, 630 North 13th Ave ., liB, Upland, CA 91786, Bhupat Desai MD Inc. Burr A Way, 63227b Golden, Joshua Tree, CA 92252, Judy Frazter D&K Technical Svc., 6434 Mt Rushmore Pl., Alta Lorna, CA 91737, David Poling I Design, 664 East Mariposa, Redlands, CA 92373, Elisabeth Agopovich JC Creations, 668 Holmes, Sugarloaf, CA 92386, Greg Erlandson ACS Bird & Supply, 6734 Doolittle Ave., #J , Riverside, CA 92503, Stan Dacosta Carmatl, 681 Vista De Lorna St., Hemet, CA 92543, Carlos Ticas F&R Janitorial Svc., 70~ Goodview Ave., Riverside, CA 92506, Francisco Jurado

Secure Pro Security Svc., 710 S Rimpau, 11101 Corona, CA 91719, Robert Movin Paragon Financial, 7133 Magnolia, Riverside, CA 92504, Robert Braun Eagle Brothers, 715 Wimbledon, Yucaipa, CA 92399, Dan Adtli American Tree Svc. & Removal, 7172 Glassgow Ave San Bernardino. CA 92404, Robert Zowarka Feel Great! Nutritional Products, 7220 Mesad a, Alia Lorna, CA 91701, Rtchard Timm Oseland'a Country Gourmet, 7271 Auld St, Riverside, CA 92503, Vicki Oseland Remember When Shops, 73527 29 Palms Hwy , 29 Palms, CA 92277, Ray Kinsman Life Is But A Dream Music, 7353 Rubidoux, Yucca Valley, CA 92284, Bruce Kupcha Business By Design, 7398 Kingston Ave. Hesperia, CA 92345, Terry Johnson Soccer Stuff, 750 S. Uncoln Ave , 111 04-311 , Corona, CA 91720, Jeanne Cooper CJ Specialties, 7521 Balsa Ave., Yucca Valley, CA 92284, Claudia Wickstrom W A M Community Publishing, 759 Birch Ave ., Upland, CA91786, William Montini College Career & Scholarship Search, 766 Concord Ln., Redlands, CA 92374. Evelyn Aims Crappy rs, 7773 Chase Ave , Hesperia, CA 92345, Jerry Cnttenden Priority One Answering Svc., 790 Beaumont Ave., 11124, Beamont, CA 92223, William Groef The Eviction Center, 790 Beaumont Ave ., 11124, Beaumont. CA 92223, William Groef Rancho Plaza, 801·831 West Valley Blvd., Collen, CA 92324, Young Park Hollywood Reflections, 804 Autumn Mist Ln .. San Jacinto, CA 92583, Cyndi Whitson AZ Minimart & Gaa, 813 East Ramsey. Banning, CA 92220, Abdei-Wahhab AbuZahra Ecllpae Auto Upholatery, 8163 Cypress St. IIA, Riverside, CA 92503, Inez Renteria DSS Properties, 829 West Colton, Redlands, CA 92374, Diann Poma Avila Investment Group, 836 Corry Ann Ct., Perris, CA 92570, Salvador Avila Brooklyn Pizza Italian Restaurant, 8403 Haven

Ave., Rancho Cucamonga, CA 91730, Lawrence Guarnieri Llbrerla Cristiana Jerusalem, 8536 Jumper Ave Fontana. CA 92335, Neftali Guzman Interstellar Corp, 8560 Vineyard Ave, 11516, Rancho Cucamonga, CA 91730, Belen Duffy Neca Healthcare Svc. Inc., 8560 Vineyard Ave, 11516. Rancho Cucamonga, CA 91730, Belen Duffy Latin Paralegal, 8560 Wheeler Ave .. Fontana, CA 92336, Noemt Almanza Rhino Property Svc., 861 Balsam Way, Hemet, CA 92545. Alejandro Gutierrez Rancho Cucamonga Bakery, 8623 Baseline, Rancho Cucamonga. CA 91730. Bobbisue Carpenter Cyclone Steam Cleaning & Maintenance, 8712 Coyote Rush Rd., Riverside, CA 92508, Jeffrey Kurtz Cummings Electric, 8725 Dry Creek Rd., Ptnon Hills, CA 92372, Randall Cummtngs Health Connection, 8780 19th St., 11286, Alia Lorna, CA 91701 Wendy Goodwin Sam's Tropical Fish Pets, 8802 Baseline Rd., Rancho Cucamonga, CA 91701 , Sompong Sumrrt Shama Security, 8870 La Sierra Ave., 11287, Riverside, CA 92505, Gerald Williams K&M Marketing Assoc ., 8926 Alabama St., Rtverstde, CA 92503, Kathy Bartosik Fraser Mgmnt. Systems, 9089 Baseline. 11100, Rancho Cucamonga. CA 91730, William Fraser DO Sweet Deals, 920 Lexington. Hemet, CA 92545, Carole Grisamore Advanced Systems Design, 9214 Loquat Dr . Riverside , CA 92508, William Clark A Maternity Outlet, 9217 A Archibald Ave , Rancho Cucamonga, CA 91730, C'onnie Siegel Perry Constr uction, 9227 Orco Pkwy., #C, Riverside, CA 92509, Monica Perry Norwest Insurance Svc., 930 MI. Vernon Ave., 11100. Collen. CA 92324. Margaret Weber Starbrlte Home Cleaning, 9310 Majesty Dr, Rancho Cucamonga, CA 91730, Lorraine Hamernik Photo Focus, 932 East Yale Pl., Ontario. CA 91764, Raquel Martin Hesperia Senior Center, 9333 E. Avenue, Hesperia, CA 92345, Cal Camara Raffl Travel, 939 W. Foothill Blvd., Upland, CA91786, Varsenig Eyzendoorian

Stlllwells Studio Enterprise, 9395 Candlelight St . Apple Valley, CA 92308, Eileen Stillwell Desert Gardens Retirement Cntr., 9401 Crystal Creek Ad , Lucerne Valley, CA 92356, Edana Manasero Coral Isle Mobile Park, 9426 Tamansk Ave., 1182, Hesperia, CA 92345, James Gonzales RG's Carpet Care, 9461 Hesperia Rd., Hespena. CA 92345. Maria Gonzalez The Chill Bowl, 951 Irwin Ad , Barstow, CA 92311 , Nick Blaylock Luck Wok, 9565 Central Ave., Montclair, CA 91763, James Chen Environmental Engineering, 957 W Reece St., San Bernardino, CA 92411, James Brickley Andersons Lindsey & Assoc., 9571 Sycamore Dr., Fontana CA 92335, Paul Anderson High Desert Blues Society, 9583 Mountain Rd., Pinon Hills, CA 92372, James Henry Empire Financial, 9620 Center Ave., 11140, Rancho Cucamonga, CA 91730, Ruben Mendez

Chispitas Boutique & Noveltle, 9787 Mtssion Blvd , Riverside, CA 92509, Robert Gomez S&S Ornamental iron, 9823 E. Ave #0, Hesperia, CA 92345, Jeff Dooley Camp Arrowhead Conference, 985 Meadowbrook Ad , Crest Park, CA 92326, Chris Jarcas TW Services Group, 987 Amherst St. Corona. CA 91720, Michael Torres Dynasty Growers, 9898 Cleveland Ave .. Riverside, CA 92503. Gregorio Lupercio DLS Mobile Wash, 99 North San Antomo. Upland, CA 91786. Claude Palmer D&D Enterprise, 991 Nadel horn Dr, Lake Arrowhead, CA 92352, Dewey Kennedy Brazos Ranch Supply, 9950 Calimesa Blvd , Calimesa, CA 92320, Charleton Akin National Songwriters Network, 9973 Rhinelander Dr, Riverside, CA 92503, Andrew Inglese Premier Auto Brokers, Ontario Airport Cargo Bldg 1K, Ontario, CA 91761, Purcell Johnson Jr.

Coming Soon

bUslne~~oumal I

... ' " ' _ , - OUR .., " slooald H!! u yo• lloiak yoar
(909) 484-9765



For information call: (909) 484-9765 ext. 21

MAY 1998


MAY I998



INVESTMENTS Fun Faces Photo, Ontano Mtlls, One Mtlls Ctrcle, Ontano, CA 91764, Larry Cohn Erotic Adventures, P.O. Box 331 Moreno Valley, CA 92556, Davtd Moncrease Scandia Enterprise, PO Box 53874, Rtverstde. CA 92517. Robert Perktoniemi Green Hills Farms, PO Box 663, Temecula, CA 92593, lrwm Wetsenberg Proof Positive Investigations, P 0 Box 6800. Corona. CA 917186800, Christopher Sanford The Grumpy Englishman, PO Box 943, Helendale, CA 92342 Patnck Rayney Myer Parker, 10042 Rancho Ad. Adelanto. CA 923012235, Douglas Myers Network & Computer Consultants, 10087 Oakgrove Dr., Alta Lorna. CA 91737·2947, George Godoy Longllfe Distributing Co., 1020 E. Main St. Barstow, CA 92311-2410, Robert Tyler Alta Laguna, 10210 Baselme Ad • Alta Lorna. CA 917016061, Alta Laguna Mobile Estate Ud Alta VIsta Mobile Home Park, 10350 Baseline Rd , Alta Lorna, CA 91701-6060, Dennis Semain Roadapple Enteprlses, 10389 Banyan St.. Alta Lama. CA 91737 ·3705. Michael Vatnn M & M Construction, 10414 Hamilton St., Alta Lorna, CA 91701·5221, Anthony Moisio Culligan Water Conditioning, 106 N. 5th Ave., Barstow. CA 923112310. Myron Croel Swift Building Improvement, 11243 Gannon St • Alta Lorna. CA 917017518. Salem Jaloudi Frontier Building Services, 11563 Laguna St., Adelanto, CA 92301 -4248. Miguel Ocampo Budget Inn, 11625 Lawson Ave ., Adelanto, CA 923011924. Shravan Bhakta Ec:ono Food Mart, 11763 Bartlett Ave , Adelanto, CA 92301-1711, Gina Court Huff & Puff Construction & Repair, 118 W. Sherwood Blvd., Big Bear City. CA 92314-8933, Paul Gallant Eazy Towing, 11827 Gandino Dr., Alta Lorna. CA 917018616, Rahim Shahisaman Golden Properties, 11848 White Mountain Ct., Alta Lorna, CA91737-7938, Emmanuel Balneg Wlndoworlla Signs, 11986 112 White Ave , Adelanto. CA 92301-1507, Pauline Doss Pam's Worb Of Art, 12036 Baulett Ave., #lA, Adelanto, CA 92301, Pamela Jackson

El Mirage Productions, 1255 El Mtrage Rd Adelanto. CA 92301-9502, Roy Watts Mall Service Etc., 12580 Bear Valley Rd Apple Valley, CA 92308, Ginme Alvarez · Reed Desert Laser Remanufacturing, 12729 Clallam Rd., Apple Valley, CA 92308-7198, Gary Cripe S F J, 12843 Chtef Joseph Ad. Apple Valley, CA 92308· 7244. Scott Masters Battery Power II, 13631 NavaJO Rd, Ste. 104, Apple Valley. CA 92308-5737 M•chael Wedel High Desert Oil, 1401 E Ma•n St Barstow. CA 92311· 3216, Mike Touriktan Sparkle Auto Laundry. 1421 W. Ma•n St. Barstow, CA 92311-2550, Joel Stankavtch Pony Express Loans & Investment, 1460S Riverstde Dr., Apple Valley, CA 92307 • 4819. Brett Bayless V & R Manufacturing, 14730 NavaJO Rd., Apple Valley, CA 92307-3910, Valene Baum Robco Products, 15475 Tacony Ad • Apple Valley, CA 92307-4543, Terry Murray High Desert Medical, 15982 Quantico Rd. Ste. D, Apple Valley, CA 92307-1382, Harbans Singh Atlas Precision, 16091 Kamana Rd • Apple Valley. CA 92307-1331 , Rtchard Ellavsky Cardell Enterprises, 16287 Muni Ad., Apple Valley, CA 92307-1398, Carmelita Buhangin Tortoise Broadcasting, 1641 Paloma St., Barstow, CA 92311-5614, Paul Dries The Woodworks, 17051 Ouray Rd ., Apple Valley, CA 92307-6950, Matthew Maher Mlng Dynasty, 1730 Alpine Blvd., Ste 101, Alptne, CA 91901-3877, Due Huynh Shamrock Flowers & Gifts, 17854 US Highway 18, Apple Valley, CA 92307-1221 , Patricia Henry Hooks Books, 17878 US Highway 18, Apple Valley, CA 92307·1267, Leslie Froud Landmark Plaza, 17928 Hwy. 18, Apple Valley, CA 92307, William Wong Wet Wax Detailing, 18414 Jonathan St., Apt 14. Adelanto, CA 92301-1531, Anthony Trttle Mary's Pet Grooming, 18838 US Htghway 18, Apple Valley, CA 92307-2332, Ernest Ayala Stlc:k Em Up Sales, 19551 Capay Ct., Apple Valley, CA 92308-3711, Keith Dtllon Straw Hat Pizza West, 2046 W. Main St., Barstow, CA 92311-3701, Antonio Perez The Extra Hand, 20811 Bear

Valley Rd • IID152, Apple Valley, CA 92308-6971, Suzette Mohammed Braids & Things. 211 E Mam St. Barstow. CA923112323 Tarron Phillips Garden Delights, 21186 Gerontmo Rd., Apple Valley. CA 92308-7089, Sandra Buron Cutters, 21580 Bear Valley Rd Apple Valley. CA 923087200, Janice Inlow Apple Valley Skydlve, 21600 Corwm Rd Apple Valley. CA 92307-1004. Rose Crotwell Bill's Pool Service & Supply, 21929 US Highway 18. Apple Valley CA 92307· 3915. Arthur Rouse Mojave River Yacht Club, 22000 Standing Rock Ave. Apple Valley, CA 92307-4045, Robert Fralix K N R Automotive Repair, 22050 Outer Hwy. 18 N . Apple Valley CA 92307, Kathy Sund Oasis Landscape & Maintenance, 25570 Elm Ct, Barstow. CA 92311-3461, Michael ArmiJO No Limits Hair & Nail Studio, 400 S 2nd Ave ., Ste. 108. Barstow, CA923112807. Shirley Brand Oasis Counseling Centers, 500 Melissa Ave . Barstow, CA 92311-3003. Dtanne Diaz Skip Nelson Construction Co., 5514 Hellman Ave , Alta Lorna. CA 91737-2118. Fred Nelson Barstow Community Hospital, 555 S 7th Ave., Barstow, CA 92311-3043, Sara Martin-Mtchels Jess Foods LLC, 5552 Malachite Ave . Alta Lorna. CA 91737-2248, Donnasue Ortiz Dream Candles, 579 Alptne Trail Rd . Alpine, CA 919012858, Kathy Monfort Banyan Hts. Fire Protection Co., 5927 Abajo Ct. Alta Lama, CA 91737-2957. Christopher Cox Bulldog Property Maintenance, 6127 Archtbald" Ave., Alta Lorna, CA 91737 · 3569, Allen White AAA Action Backllow, 6355 Mayberry Ave ., Alta Lema, CA 91737-3759. Robert Pavlich Rossi Construction, 6411 Pyrite Pl., Alta Lorna. CA 91737-3595. Richard Rossi Postal Solutions, 6426 Zircon Ave.. Alta Lorna. CA 91701-4023. David Dtmond Tesoro Cigars, 6430 Sunridge Ct. Alta Lorna, CA 91737·7939, Sergio Castillo 3 D Insulation, 6448 Malachite Ave., Alta Lorna. CA 91737-3534, David Quintero Hannon Rantala, 6637

Canary Pine Ave.. Alta Lorna, CA 91737-4251, James Hannon Mirror Image Business Systems, 6642 Montessor Pl. Alta Lema, CA 91737. Ron Dapello Perry Design, 6750 Pilgrims Ct., Alia Lorna, CA 917014892, Janina Perry A S A P Business Legal Services, 6844 Parma Pl., Alta Lema. CA 91701-8568, Therisa Fowlkes Maygus, 6949 Belluno PL. Alta Lorna. CA 91701-8601 Mark Snookal Hudson Pearce Productions, 7039 Novara Pl., Alta Lema. CA 917018577 David Hudson Family Home Care, 7101 Terni PI.. Alta Lama. CA 91701·8597, Bonnie Detloff Amethyst Feed & Tack, 7166 Amethyst Ave., Alta Lorna. CA 91701-5038, Betttna Seiker Southland Contracting, 7201 Haven Ave., IIE275, Alta Lorna, CA91701-6065, Cathenne Myrick Southwest Financial Resources, 7201 Haven Ave. , IIE363, Alta Lema. CA 91701-6M5, Marie Buyer Gontal Investment, 7201 Haven Ave., IIE426, Alta Lorna, CA 91701-6065, Carol Loh The Quilt Affair, 7219 Cosenza Pl., Alta Lorna, CA 91701-9244. Dana Hubbard System One, 8659 Hillside Rd , Alta Lama. CA 917011962, Douglas Yegge Community Pet Center, 8665 19th St, Alta Lorna, CA 91701-4533. Adam Kuperstein California Grill, 8697 19th St. Alta Lorna. CA 917014533, Phtlltp Hughes R & A Equipment Co., 8780 19th St , Alta Lama. CA 91701·4608, Aimee Campbell The Box Car, 8780 19th St., 11171,Alta Lama. CA917014608, Earl Hodge C & G Lab Service, 8780 19th St., 11246. Alta Lorna. CA 91701·4608, George Knapp Silver Jean Enterprises, 9095 Summerhtll Pt. Alpine, CA 91901-2776, Barbara Jackson Cal Coast Carpet, 9131 Lomita Dr . Alta Lema. CA 91701·5727, Frank Ruvalcaba Courtney & Courtney, 9330 Baseline Rd ., Ste. 205, Alta Lema, CA 91701-5827, John Courtney C J Construction, 9518 Apricot Ave., Alta Lorna. CA 91737-3543, Curtis Johns A Air Auto Inspection Repair, 9616 Hamilton St., Alta Loma, CA 91701-5020,

Brad Richardson Four Corners Collectibles P 0 Box 140, Barstow, CA ' 92312-0140, Kum Bousquette Fat Taco Taquerla, P.O. Box 1758 Big Bear City CA 92314 1758 Beau Attride Trl County West Properties Inc., P 0 Box 1985, Big Bear Lake, CA 92315-1985, Barbara Adilatto Sparkles Janitorial Service P 0. Box 2336, Apple Valley,' CA 92307·0044, Glenda Nativo Crossroads Fuel & Foodmart, P 0 Box 2448, Big Bear Ctty, CA 923142448. Mark Severance Big Bear Moving & Storage, P 0 Box 2830. Big Bear Lake. CA 92315-2830. Jose Vazquez Country Collection, PO . Box 294. Angelus Oaks, CA 92305-0294, Greg Sallis Natural Stone, PO. Box 3438, Big Bear Ctly, CA 92314-3438, Ray Bowling Big Bear Creative Workshop, PO Box 3593, Big Bear Lake, CA 92315· 3593, Larry Sptckelmter Aristocrat Limousines, P.O. Box 544. Alta Lorna. CA 91701-0544. Patrick Jedlick Cal Jam Auto Sales, PO. Box 7000. Alta Lorna. CA 91701-7000. Jamille Phtlhps Big Bear Sports Ranch, P.O. Box 767, Big Bear Ctly, CA 92314-0767, Jamce Leach Inland Building Inspections, P 0 Box 802, Alta Lema, CA 91701-0802, Larry Mathes Kldz And Momz, P 0 Box 3600, Big Bear Lake, CA 92315-3600. Danielle Wilcox Summit Ski Haus, P.O Box 4274, Btg Bear Lake, CA 92315-4274. Hermtnto Marttnez Big Bear's Office Box, P 0 Box 6240. Big Bear Lake, CA 92315-6240. David Johnson Lehane Motors. PO Box 6900, Big Bear Lake, CA 92315-6900. Dents Lehane Walker Flooring, P.O Box 775. Big Bear Lake, CA 92315-0775. Robert Walker Gilligan Log HMS & Construction, PO . Box 794, Btg Bear Lake, CA 923150794, Jon Gtlltgan California Blo Mass, 10397 Alder Ave., Bloomtngton. CA 92316·2301, Mtchael Hardy Sunshine Gardens, 11295 Tamannd Ave • Bloomington, CA 92316-3049. Alexia King J W P Enterprises, 1377 S Lilac Ave., 11201-259, Bloomington, CA 92316-2100. John Peterson Sparkle Nail Salon. 1377 S. Lilac Ave., Ste. 206, Bloomtngton, CA 92316-2170, Nicole Paige


. . .JN..~ND EM.~JR~. .~VSIN~~S J.OU~..NALJCROWELL, WEEQON . ~IQCK_ $~EET · r u E GAINERS 'l"'op five, by pc•-ccntagc Company Channel Commercial Corp. Foothill lndcpcndcnl Bancorp. Keystone Automotive Ind. Inc. Modtech Inc Ltfe Financtal Corp.


Current Close 11 .81 19.63 25.75 22.38 21 13

Beg. of Month 9 625 17 13 23.81 20.1!8 20.13

Channell Commerctal Corp. CVB Financtal Corp. Fleetwood Entcrpnses Inc. Foothill Independent Bancorp. (H) HF Bancorp Inc. Hot Topic Inc. Kaiser Ventures Inc. Keystone Automotive Industries Inc. (H) Ltfe Financial Coqx1ration (H) Modtech Inc. National RV Holdtngs Inc. PFF Bancorp Inc. Provident Financtal Holdings Inc. RedFed Bancorp Inc Southern Cali forma Water Co. (H) United States Filter Corp. Watson Pharmaceuticals Inc.

Point %Change Change 2.19 22.70 14.6 2.50 l 94 8.1 1.50 7.2 I 00 5.0

~ 27, 911 nu"' l'ric"


TilE LOSERS ·rup l"ivc. hy pca-~·cntag~·



11.!\1 24.(Xl 44 13 19.63 16.19 26.19 13.75 25.75 21.13 22.38 37.59 19.50 23.88 20.13 2350 31.94 36.75

~ l t'J!I Op<·n l'ric"


Current Close 31.94 23.50 2619 24.00 16.19

Umted Stales Filter Corp. Southern Cahfornta Water Co. Hot Toptc Inc CVB Financial HF Bancorp 'c ( hg.


9.63 26.25 45.50 17.13 17.13 28.75 13.25 23.81 20.13 20.88 3663 20.63 23.00 20.00 25.81 36.00 37.88

22.7 -1!.6 -3.0 14.6

-55 -8.9 3.1! 8. 1 5.0 72 2.6

S2 \h·d.. lligh

S.! \h·~t.. Lun

16.50 29.00 4KOO 19.75 IIUH 31.00 15.50 25.81 26.13 29.75

9.63 12.8/l 25.13 12.00 13 13 14.75 7.50 14.38 10.50 10.63 13 25 l3.!l8 14.75 12.25 20.50 2663 16.56



22. 19 24.50 21.13 26.1!1 44.44 42.94

3.8 0.6 -9.0

-11.3 -3.0

Beg. of Month 36.00 25.81 28.75 2625 17 13

Point Change -406 -2.31 -256 -2.25 -0.94

( un·~nl I' ~. 12.84 2000 33.43 22.56 NM 28.46 171.88 31.02 8.48 15.43 15.73 23.49 22.52 14.27 15.06 NM 36.39

%Change -11.3 -9.0 -8.9 -8.6 -5.5 l.\l h .


.~.?.~.:~.:. (H)-Stock hi~. 52 week high d~ring the month. ~~J.:.~~~~~. ~~.week low during the month. NM - Not Mean!~~.~u.I ...•.....

FiH :\lust \cth c Stocks Stock Umted States Filter Corp. Watson Pharmaccuttcals Inc. Fleetwood Enterprises Inc. National R.V lloldmgs Inc. Ltfe Financial Corp. IEBJ/CW Total Volume Month

\lnnthl~ Summ;u·~

Month Volume (OOO's) 11,971 7.045 4,307 3,057 1.712

.t "!.7 '.Ill







New Highs


New Lows



Crowell, Weedon & Co. The largest 1ndc:pe:ndt:nt Investment hank1ng ••td secunhes fum an Southern Californ&a. Established 1932. All slock data on lhos p
mtcndcd or implied 1·800-227·0319

CVB Financial Earnings Up 42 Percent CVB Financial Corp., parent company of

odin 1997.

199X from an average of 87.3 percent for the

Citizens Business Bank, last month announced

The increase in net earnings for 199X was

record earnings of $4.8 million for the fir~t quar-

primarily the result of an increase in net interest

Contributing to the increase in earning

ter of this year.

income. Net interest income totaled $15.8 mil-

assets was a significant reduction in nonper-

first quarter of 1997.

That represents an increase of $1.4 million,

lion for the first quarter of 1998. This represents

forming assets. Nonperforming assets totaled

or 42.2 percent, when compared with earnings

an increase of $1.8 million, or 12.47 percent,

$11.4 million on March 31, 1998, representing a

of $3.3 million for the quarter ended March 31,

CO!J!pared to net interest income of $14.1 million

decrease of $15.2 million, or 57.1 percent, from

1997. Basic earnings per share were $0.32 for

for the first quarter of 1997.

total nonperforming asset.~ of $26.6 million for

the first quarter of 1998, compared to basic earn-

The increase tn net interest income was the

ings per share of $0.22 for the first quarter of

result of greater levels of earning assets. Earning

CVB Financial Corp. operates Citizens


assets averaged $1.1 billion for the first quarter

Business Bank, the largest bank headquartered

Deposits reached $1.1 billion at the end of

of 1998, compared to an average of $960.3 mil-

in Southern California's Inland Empire region.

first quarter of 1998, representing an

lion for the first quarter of 1997. Average earn-

Shares of CVB Financial Corp. common stock

increase of $134.5 million, or 14.12 percent,

ing assets also increased as a percentage of aver-

are listed on the American Stock Exchange

over deposits of $953 million for the same peri-

age assets to 90.8 percent for the first quarter of

under the ticker symbol of CVB.


the same period in 1997.

Subscribe Now. (909) 484-9765 Ext. 27


MAY 1998


The Future According to Cetron and Davies "Probable Tomorrows: Ho~ Science and Technology Will Transfonn Our Lives in the Next Twenty Years," by Marvin Cetron and Owen Davies, St. Martin's Press, New York, New York, 1997, 298 pages, $24.95

by Henry Holtzman Twenty years ago there would have been an aura of science fiction to the predictions made by authors Marvin Cetron and Owen Davies. Today, however, their view of the future seems more like seeing the first faint blips at the margin of an early-warning radar screen. Even though "Probable Tomorrows" has an element of crystal balling the future, most of the book is based on the likely acceptance by busmess and the public of currently evolving technologies. The tssue~ they address read less like "Star Trek" and more like long-term investment opportunities. Some of the developments they foresee are less than a decade away, while others belong in a stock portfolio left in trust for your grandchildren. Many of their near-future predictions involve the evolution of computers into the world of "digital everythmg." The authors note: "Computers are becoming so small, powerful and cheap that soon almost any object more complex than pottery will be equipped with iL~ own brain. Lights will adjust themo;elves to illuminate your book or keep glare off the CV (computer/television) screen. Toasters will learn whether you like your English muffins lightly browned or charred beyond recognition. Intruder alarms will know not to call the police just because you left your keys on the dresser." The size and capabilities of the computers themselves during the next decade will amaze us. For example, by 2010 a computer-processing unit the size of your present one will have the capability of hxlay's super computers. And the more or less standard personal computer will be able to fit into your

purse or pocket. Here's how the author's see it: "Ten years from now, computers will be at home in our p o cket s . .. and almost everywhere else as well. They will pack vastly more computing muscle into tinier, ltghter packages. If the most optimistic computer sctentists are correct, tomorrow's shtrt-pocket computer could hold a billion bytes in its memory ... and run at 50 million times the speed of today 's fastest personal computers. We have no idea what to do with all that computing power. We doubt that anyone else knows etther. Even the lowest estimates of the advances commg tn the next decade wtll give tomorrow 's computers a level of utility and convenience we can only image today." Then, of course, there 's the Internet. The authors predict that before 2010 about 45 percent of the American work force will be employed in information industries. According to the authors, "By 2000 or so, more than 80 percent of all managers will spend their time collecting, analyzing, synthesizing, structuring or retrieving information that arrives and is passed on over the Net." The increasing presence of computers and the Internet is the basis for other changes hurtling toward us. Among these are intercity high-speed rail links throughout the United States: single-stage aerospace craft capable of going anywhere in the world within two hours: further automation of massproduced goods that will drive down the cost of production still more; and results of current medical research that will routinely extend average life spans beyond the century mark. What's the probability of the authors' vision of the future coming true within the first half of the next century? It required more than a little guts, but they tabulated the "confidence level" and approximate year by which their forecasts should reach reality. The most startling fact about this timetable is that most of the predicted events will be achieved by 2017, well within the

present ltves o f m o~t people on the plane t. The authors admit that many of their forecasts may be a bit too optimisttc. Po lttic a l and econo mi c forces have taught us that wh at ts technical!} feastble ts often delayed and someltmes dtsappears altoge ther beca use of ma rket place factors. Although there a re a few lapses mto science fiction s cenarios (faster-than-ltght pro pulston systems on space vehicles, for exa mple), most of the bo ok ts well thought out and qutte interestmg.

Some pred icttons, such as fullmolton-video teleconfere ncing, are prese ntly avatla ble, though cost effictenctes c urrently confi ne them to the gove rn ment and very large corpora tions. We're heading toward a remarkable future fi lled wtth a host of business o pportumltes. M ost of it wtll be as queer as we s uppose, a nd some of it will be queerer than we can suppose. The only note o f warning sounded by " Probable Tomorrows" is that our soc iety will not be able to afford leavmg a nyone be hmd.

Best-Selling Business Books


BANKRUPTCIES Randy (' \ dams, .WI v ta ( apn, lkmcl debts: S22X.I74 a.\Scls; $9H,I!MJ, Chapter 7 Gitf><,r1 Aguilem, 4X5'J Ch~. )lh7,~!S. Ch.tpler 7 Adeha)u 0. Ak.intundc, Ruth A. \ k.intundc, ~115'J Quat! Run Bldg Ill, #Ill , Ktvcmdc, tl2lJll JoshuJ Ave Ch "'· debts $1J0 Sllrrup 'it, Rtvcrstdc, dcbb $1,1 O
Here are the current top ten best-selling books for business. The list is compiled based on information received from retail bookstores throughou! the United States.

Glen Arnold, Shirley Arnold, IK I ~0 Granttc R1vcr..,1dC" deb b.: $179 341, Js.,el" $203,000; Chapter IJ.

I. "The Millionaire Next Door," by Thomas J Stanley and William D. Danko (Longstreet Press .. . $22.00) (1)* Millionatres are made of d1sci· pline, work and frugality.

Cande rlaria Atilano, Anto nio Atilano, 90H I Cypre" Ave , Fontana; debLs. $162.725, as.\Cl>: $215.51JS: Chapter 7

2. " Fia~co: Blood in the Water on Wall Street," by Frank Portnay (W.W. Norton & Co. . . $25.00} {2) Why derivatives can be dangerous.

3. "Release 2.0: A Destgn for Livmg in the Digual Age," by Esther Dyson (Broadway Books . .. $25.00) (3) Computing and the Internet change busi· ness and society. 4 . "The Bankers: The Next Generation," by Martin Mayer (fruman Talley/Dutton . .. $29.95) (5) Why bankers are less interested in retail busi· ness.

5. "Success Is a Choice," by Rick Pitino with Bill Reynolds (Broadway . . $25.00) (4) Ten-step system for getting ahead in business.

6. "The Ernst & Young Tax Gmde 1998," Ernst & Young (Wiley ... $15.95) (9) It's the time of year when people buy tax gut des. 7. "Apple: The Inside Story of Intrigue, Egomania and Business Blunders." by Jim Carlton (rimes Books ... $27.50) (6) The missteps that have led Apple to disaster's edge.

8. "JK. Lasser's Your Income Tax," 1998 (Macmillan People buy more than one brand of tax guide.

.. $14.95) (10)

9. ''The Motley Fool Investment Guide," by David and Tom Gardner (Simon & Schuster ... $24.00) (7) A not-so-foolish look at investing strat-

egy. 10. MOte Broke: A Radical Four-Part Financial Plan," by Stephen M. Pollan (HarperBusiness . . . $25.00) (" *) Planning for retirement by not retiring.

Larry Beaudoin, dba Robert 's P lumbing, Healing and Air Condition ing, 2'i02X l' Ytne St, San Bl:rnardmo, t.Jcbts ass...ts 'chcduk nut il\ 11lahle, Chapter 7 Ralph L. Bell, 5671 \tagnoha A\e RwcrSide d•bts $248 895 •sse· $410,7~0 C'~aplcr 7 Candelaria R. "uncL Bruni, '565 hurhanR!i St , ( orora, dcllls $271,' 1'l, a sse's $2,h,



$222.01!0. Chapter 7.


Oa \ id Dou g las Burr, Karen Lynne Burr, dba Da vid Bur r General Cont racto r, Ptnr. dba Burr CoD.'>lruction, dba Inter C oastal M obil \1 o.e rs, dba Able Co n.>truction, 406'1 Rosewood Way. Chmo fltlls, able; Chapter 7 Michael E. Ca ; ; e ll, Anna K Casse ll, aka Anna K. Priui, aka Anna K. Batlich, dba M E C

For total protection, rely on the first name in security.

~[I]~~ lntruiOI O.tectinn S)>

Fin ALum


CCTV '-loruronns




~[!] ProcHS \lomtonng Sylll•rm

We rr a lead mg na bona I 't"'Cunty company ~-l th .1 •tronl\ local commitment to p rotl"Ct you through u~· f'lf • Coot·effechw '><'<'U nn· lc-chno l<>gy . • A full range of sv-.tcm

Ctntu l Sl.oon


• Sktll.d tn5lallal.•m and .wrvu.e • Our own VL·Ii>lc'
Call us lodav for a FRH protoosionalappr• of your '>t'C\Irtty nl."t.'th


Performa nce Product.>, t 1!742 Vtne St, llcspcrta; debts $1)7,525, d"Cls $'12,1\71, Chapter 7.

S te>en D. Halsey, Diana li a ise), 1444 Mtchtgan Ave Space II, Beaumont debts $219,903. a"et>. S217.'H0; Chapter 7

Villorio Canna, fdba Un ited Calirornia Rea lty, 12721 Do"c~ Crt, Victorvtlk, deb!>; $669,911, a"els; $1 OH,O!Xl, Chapter 7

Barr y Craig H a nsen, Diana S tefan o Hansen, 1665 Sumac Pl. Corona, debts. $254,161 J<.>els S 122,450, Chapter 7

Roger ('irilo, Sharon ( iritu, Shuts Crt, Wildomar, debts $216.4 71, a"e s S195, 144, C~aplcr 7

Ed»ard llinkddty, (,a)lc llinktlde), dba Country Cluh Chirnpro~ctic, 41

l~tut>e ·\. ( offin, fka l.ouhe Cohen, fa" LuLu's Restaurant & Bar, a general par1ner.hip, lt700 Ambro>t.t Dr o, .c 1 Hot 'ipr 1gs, debts, asseb schedules not avatlabk, Chapter 7

Luis Danid Colon, Sdma Colon, 1041< Bonne\llk St, R"e"tde debts· $179,s
$21 H,41JIJ,

dcbt.s, ~'ct~ ~chcdulc not avail~

Lui.> A. Ban:enas, fdba Armando' Furnitun:, 29-450 Landau Bhd. 2. Cathedral Cil), dcbLs; $10J,4ll4, a.-.,et>: S:!X, 190; Chapter 7

*(1) -Indicates a book's previous position on the list. • • -Indicates a book's first appearance on the list.

Joh n Bart>n.>lein, jan S pa rl...>· Bart>nste in, dha Fir.t Di.scoun t Travel, 9391! Htghland A-e, Rancho Cucamonga. debt~. $317,107, a s-ets. )211,250, Chapter 7.

T h o m as C r isofu lli, Anastasia Marg:tret Cri;ofulli, dba Doctor T hom as Crlsofulli, 11066 Balboa Ln., Moreno Valley. debts; S I ,682,249, a."eh. $201,000, Chaptor 7 Do nald Ric h a rd Cross, a ka Do nald R . C r oss, aka Do n Cros.s, Deborah Ann Cross, aka Debo rah A . C ross, aka Debbie Cross, SHOO Luceua A' c .. Mtra Loma. debt> . $251.551. assets. $202,197· Chapter 7 Nonnan Drouillard, 13129 Gtna Ave., Moreno Valley; debts, assets schedules not avalia~le; Chapter 11. Ste phe n M . Edward.>, Sandra D. Edward;, I 'i.H7 Da) brca• Ln., Fontana; debts. $229,XI\5, assets: $207, 7!l0; Chapter 7 Ly nne Fulton, 3375 1\la~ Crt , Rtverside, debts. S I X4,921. assets; $201,515; Chapter 7 Nan<} Ann Glaser, .\ Irs. Leo nard Gla.>e r, aka Nanc} Ann \uger, dba Share" art> Unlimited, 2595 Atlanta Ave., Space 82, R tverstde; debts: $1'l,010, assets; $:!8,775 Chapter 7 Ro ny Andrt>» Gonzal", Neysa Michelle Gonzales, dba Triple AAA Welding, 21274 Santa Rosa Rd. Apple Valle). debts: $260,1\25. aS>ets· S 177,000; Chapter 11.

Gay ten

Tttl (tOil _.1t11 Fu: (108) 801- 11'21

Sean \I Murray, Lantta J. Murray, 5599 Apple Cro" Dr Rl\ crs.dc, debts· $266,370. assets S12'i,6'i0, Chapt'r 7

L) nda

Bradley SteHn lin"<, fdba Br.1d Ito"< Phntngraph), 121S4 Omal.. Rd. Apple \alley debts S9: 512, .lSSCls S 17~1h \ Chapter 7 \\alter E. .Jeru'>al Jr., dba Jeru,al \l achine Sen ice, I S175 Ida Leona Rd., Pan,, dcht!'! .

$20'1,770, Ch.tpler 7



M ich ae l

\ ince nt j o hn;oo , Lorro~ine Marie J o hn.;on, dba Sole P roprietor.hip of Law Office of \1 ic hae l Vincent Jobn;on, La»yer, 191!!6 Siesta Dr, Apple Valley debts ' $169,630, aS'ets· $140,715; Chapter 11. \lichaet Kamaka, Lizabeth !\1. Kamaka, :!1110 San Antonto Dr., Corona; debts: $265,845. asset>: $176,935, Chapter 7. J o hn P. Kelly, Pamela E. Kelly, fdba Celtic Fine G raders, 19235 Spnngbrook Rd., Aguanga; debts; $244,316, assets. S I 7:!,526; Chapter 7. Larry jacob Kroe k er. Susan Den i.> K roeker, 21>31 Carma Crt., Rtverstde, debts. $3 13, 71ll, a'>Sets: S275,700; Chapter 7. Ra) mo nd Tho mas Lee, dba The Fashio n Sho » , 6975S N. Hampton ·\\e Cathedral City, debts: $212_101, assets: $241i.650; Chapter 7. Adolfo 0. Le"'is, Catalina L Le-""i~ .

uw Lew Jeans, Inc. ,

I 0210 Dunn Crt., debts: $!59,752, $ 133,120. Chapter 7

Sunder Grt~nry :-oainani, aka Greg !liainani, al..a Gregnr) Sundl'r, ~ainani, aka Stephanie Racht·l Jl,ainani, aka Stephanie Rachel Baner, dba The Della Compan), 24'l71 Prospec Ave Lorna L mda debts: $48,237, assets S 10 724 Chapter 7 Robert L. Jl, u noo, Pauline Nunno, 3020 Juntpcr Dr, Corona; debts: $220,277 assets S210.HXJ; Chapter 7. M ark D. O hlw iler, 39825 Falcon Way, Murncta; dchts: $265,007, as.ets. $142,525, Chapter 7 M ichae l J , Ojala, a ka M ichael James Oj a la, Dora V. Ojala, aka Dora Victoria Ojala, 716() Corncr\tonc Ln., Fontana~ debt~ $251:!,525, assets. $ 172,911, Chapter 13. R oark S. Paschall, Leslie R. Paschall, 15371 Regana Way, La•e Elsinore; debts. $401,378, assets. $ 290.140, Chapter 7. Leslie R . P o land, dba Les P oland Plumbing, 6116 Yucca Mesa Rd., Yucca Valley, debts: S IJO, I 00, assets· S I 06,400; Chapter 7. Richard Quinlan, Deni.>e Ann Quinlan , aka Denise Ann \1ax,.ell , 12·220 Avemda Rambla. Doscrt Hot Spnn)l'; debts . $ I 22,420. assets; $231.070; Chapter 7 Jose juan Ramirt>z, Ruth Ramirez, 261 W 5th St., Pcms; debts $ 20J,SClS' $ :1,994, Chapter 7

R lver>~de;


Je;us Rafael Lopez, Mary Eh ira Lo pez, 4040 Penrod Dr., Rtverside, debts $:!10.377. assets: $ !64,
Miguel Gonzalez, IJS42 Chara S t , Moreno \ aile), debts. ) 20 I ,035. assets: S 152.100, Chapter 7.

Ray Lucion \1ar1in, Carol) n Eldridge \1artin, I JJ3 Pcnns)hanta Ave., Redlands; debts $253,5 W, assets: $ 150.650, Chapter 7.

Randall Kirk Green, 1'l516 Sunrosc Dr, Murrieta, debts: $373,870, assets . $334,850; Chapter 7.

Carl Lee Morse, Mary Pauline Morse, 27505 Cahforma Ave., Hemet. debts: $279, 193, assets : S 172,250 ; Chapter 13.

8035 ............. "~ Su~K. On&do CA 11781

Almer !\1o~no, Glort>ltie Rolle, aka Glon:llie \1oreno, fdba Scrubb Club (sp), 25557 Cononwuud Rd , Loma I .nda, debts. $2X9,74H, assets· $231,170, Chapter 7

Ro~r1 F. Ramirez, Tammy L Ramirt>z, dba C oastal Powerwash, 15022 Valcncta Wa). Lake Elsmore; debts: $77.035, assets: S l5.'l50c Chapter 7.

Mark E. R obero, Donna M. Ro~ro, aka Donna -.1. Martinez, dba Travel Time, 24 106 T roycs Ln., Murncta, debts: $ 170,321, as'"ts . S 141i.350; Chapter 7. James Earl Rowe Sr., Olivia Williams Ro .. e, 24347 Groven Ln ., Moreno Valley , debts; $227,896. assets: $169, 304, Chapter 7.

MAY 1998


~- a.


'Pf,eue ~ U4 ... ~ de- 4114- ~ de 0~?~1)~

Part Our &ucc... Ut



Be A


MAY 1998

7~. ~ 14.

.!Qu b.D:r cpoa«tloos


'[)~ ~6(d

222 1!. 11~ /!..e. 7.:dt:U: $25 if?~.- f!.-00 4 ... 7Jte SP--: 1250 ~ a. ~ .. 125 it?$Z1P ~ 114 1<0 f4te.< ti- 5.-00 p.• · ~ K. 199K. Olttalli6 ~ ~

JoiN RiAl r o CliAMbER Of C oMMERCE


c.n 909 875 5364 Th~ succ~ss

of th~ comnumity d~p~nds upon ofyour busintss!


th~ succ~

Pk«e: f909J 937- 2171


REJ?£~~DS ---------of-------COMMERCE Come and take advantage of the many benefits of Chamber membership.


COMMERCE Join us for our monthly W ak~Up Rialto Breakfast, Second Thursday of the Month Membership Luncheon, Fourth Thursday ofthe Month

Network, Network, Network!!!

FAX 909-391-3160 FAX or MAIL


Second Annual State of the City Address

DISPLAY RATES: $70/ inc h ; 1" min. UNE RAT ES: $11 .65/line; Glines min. A vg . 30 c haracters/ line. Frequency d is c ounts ava ila ble for BOTH display & line. CONFIDENTIAL BOX CHARGE: $25/lns ertion . Box II will be assigned by the publisher. Business card ads can be purc hased at a flat rate of $150. Fill o ut f orm below in f ull. Us e additio nal sheet of paper for ad copy if needed. Type o r print clearly. All ads must be pre-paid - no exceptions. Send chec k , M .O., VI S A , or M /C. Deadlines· 20th of the month preceeding da te of issue

Catego~= ---------------------------------------AdCopy: _____________________________________

by Mayor John Longville

and 1998InstaUation of Directors and Officers and Awards Banquet Coming Together- Forward We Go May28, 1998 6 :00p .m nohostcocktails-7:00p.m Dinner EIRancho Verde Country Club Reservations required Black Tie Affilir $35.00 per person- $250.00 table sponsor Forreservationscall, 909-875-5364

Barney's Claremont office, 456 W Foothill Blvd. For more 1111ormatiOn, contact Donna llagenhuch at (909) 625 07!-1 I or (HOO) 1\308727.

, 14

15 The Western Taguchi Center at California State Polytechnic Umwr,uy, Pomona's College of Engineenng will present


Monday Business

a m at Dctlll) \ , nnrthv.c~l corner of Sc\ cnth




CU1.:among.1,, 7 a rn at Socorro's

Cucamun!!.l. The club meet" to dascu~ ma\imiLing·bu~mcss and pcr~onal leverage. C'omac1: Warren Ha\\ kms, (909) 626-26S I or (909) 517-0220 (pager).


Rialto Chamber of Commerce

14 Twice this month, Smllh Burney will present Tax-Free Investing and Mu111cipal Bonds. Two experts will discuss the advantages of the municipal bond market for the fixed mcomc, high net worth investor. The May 7 scmmar will take place from I p.m. to 2:30p.m . and the May 14 event will take place from 6:30p.m. to!\ p.m. Both events will take place at Sm11h

Mex~<:an Re,taur.tnl, I0276 Foothall Blvd., Rancho Cucamonga. Membershap: S25. Contact. Dawn Gre> (909) 4K4-5244, Sh1rlcy Patnck, ('XI
Call us for more information 909-875-5364

(909) 793-2546

• 7

-- --------- ---------- -


1 East Redlands Blvd., Redlands, CA 92373


Thesday Business Network lnlernallonal, La Verne Chapter, weekly, 7 a.m. at Cino's, 309 E. Foothill Blvd., Pomona. Contact: Donald C'lague, (909) 593-351 1 Busmcss Network lnlernallonal, Inland Valley Chaplcr, weekly, 7 to 8:30 a m. at Mirna\ Cafe, ltl909 l'oothall Blvd., Rancho Cucamonga Conlact Michael Batie). (909) 948-7650

Ali Lassen ·s Lc;~ds Club. Claremont Chapter, \\eckly, 7·15 a.m. atlhe Claremont Inn, 555 W Foothill Blvd., Claremont. Contact. Phahp Board, (909) 9!!1-1720. Regaonal office: (KllO) 767-73.17

Streel Jnd MuuntJII\ A\cnuc 111 Upl.•nd Info NJnC) Couch. ('XIY) 621-4147 The ln~tllutc of Management A~.:cuun~

Iants lnl.111d !·mp1re Chapter, the fourth Wcdne,dJ) of the month. 6 10 a m Jl the Mt~si(lfl Inn, 1649 Sc\cnth St. Rtvc'"'!dc

Conlacl: E,Ier Jamora

(K IX) 105-7200







C'haplcr of All LLs.scn 's Lc.1. (9()<)) 9Kl4!59 or (909) S94-515Y Thursday Consumer BuSines, Network, weekly, 7 am. at Michael Js, 201 N Vineyard Ave., Ontano Meeung Charge· S15 mcluding brcakfil'>L Contact. (R IH) 446-19R6 Host. Sandy Pauc,on Busmcss


lntcrnattonal. Chapter, weekly, 7 a m at Denn) 's, Moun1a1n Ave, Upland Contact. J1m Mangiapane, (909) 946-6616 The C'luno Hills Chapter of Leads Club, \\eekl). 7:15 a.m al Mimi's Cafe, JH90 Grand Ave., Chmo. Contact· Nicole Smtih, (909) J93-H04. or Sharlc> kh, (ROO) 767385 S


Date(s) of Insertion: --------------------------Name: ______________________________________ Company: _____________________________________ Address: ________~----------------------------City, State: - - - - - - - - - - - - - - - - - - - - - - - - Credit Card II:


Exp. Date: ____________-LP~h~o~ne~:~----------------~-HU~>Ii'Jf SS JCJUI~N/\l

11\Jt/\r.JIJ f r.1f'IIH r~

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Wednesday Bu.\lness Network International, Victor Valley Chapter, weekly, 7 .a.m at Mane Callenders, 121HO Manposa Rd., Victorville. Visilo" welcome. Contact: Jo Wollard (760) 241-1633.

BusJnc.\S Network lnternallonal, Chano Valley Chapter, weekly, 7 a.m. al Mtmi's Cafe, Spectrum Marketplace, 3890 Grand Ave., Chino. Contact Make Agee, (909) 5910992.

Busancss Network International, Rancho Cucamonga Chapter, weekly, 7 a.m. at Plum Tree Restaurant, 1170 W Foothali Blvd., Rancho Cucamonga Coniaci Machael Cuneny. (909) 467-96i2 West End Execultves' Association, weekly, 7 10 8 a.m . al Ontario A1rport Mamou Hotel, 2200 E. Holt Blvd., Ontario. Contact· (909) 949-3525, or (818) 960-5834. Toastmasters Club 6836, the Inland Valley Earlybtrds of Upland, weekly 6 :45

a htgh-powered one-day program titled An Introduction to '!~Iguchi Methods, QS-9000 and TRIZ. The program will feature Gentcht Taguchi, whose wtdely used methods have re,·oluttonilcd the field of product and pro<.:css dcstgn. accordmg to the university. The program is offered on two dtfferent days, with each day geared t1mard a specific audience. A Day with Industry, M.ty 14, $19" per person ($215 after Ma) 12) is destgned to introduce engineers ,md managers to the latest de,ign tools and strategies to improve products and profits while lowering costs A Day wllh Academia, May 15, free for Cal Poly fa<.:ulty. staff and students (other educator and student pncing is $35 per person and $45 after May 12), is destgned to introduce local educators and semor engmcenng, science and husmess students to the theory and strategies known as Taguchi Methods. For more mformation or reservations, call the Industrial & Manufacturing l':.ngllleenng Department at (909) X69-2555 or e-mai l "prrosenkrant 0 csupomona .edu".

Friday Sales Success lnsltlute "Prospecltng Without C'old-C'allmg1,'' wath D. Furhes Ley. author of "Success Today','' weekly, 1.30 p.m. Io 5:00 p.m. al the Ontarao Airport Marriott. Free, bul reservatmns a must. Call (800) 772-1172. Prev1e1N' wwwse! Saturday People Helpmg People to Keep Dreams Alive!, weekly, 1:30 p.m at The Peoples Place, 135 W Fnsl Sireei, Claremonl Info: Dr D.M. Yec, (909) 624-6663. Sunday Claremont Master Momaiors Toastmasters Club, weekly, 6 10 7·30 p.m In the Jagels Butldang at Claremont Graduate School, 165 E. lOth St. Claremont. Contact Chuck or Dolores Week, (909) 982-3430


The ProfessiOnals 111 Human Resources Assoctatton (PI IIRA ) will present HR Compentcnctes - What Do You Need for the Year 2000, starttng at II :30 a m. The event will take place at the Pomona Valley Mtning Company, 1777 Gillette Road 111 Pomona. The cost Is $16 for memhers wtth reserva tt ons, $20 for memhers at the door, $20 for guests with reservations, $24 for guests at the door and $7 for students For reservatiOns, call (909) 932-4271. PIHRA Is a Southern California nonprofit human resources professional development association . PIHRA offers its more than 3,600 members updates and analyses of human resources and legislative Issues as well as professional networki ng opport umties.


From I p.m . to 1 p.m., the Small Bustne~s Development Center will offer a two-hour work~hop on the haste~ of ~tarting a husine~~­ This work-hop i~ destgned to develop an awareness of the life work ~tyle of ownmg a hu,Iness, what IS needed and how to get started. Upon completion entrepreneurs are then ,thle to work one-onone, hy appointment, with a professional husiness consultant 'peci!Ically on thetr husiness. f·or mformatton and registration, call the Mt San Antonio College Small Bu~mess Development Center at (XIH) 552-3321. The Employers Group Is hostmg a semmar titled Tram the Trainer The event will take place from 9 a.m. to 4 p.m. at the MtssiOn Ltke Centre m Rtverstde, 3600 Lime St., Suite 421. The cost is $195 for memhers, $245 for nonmemhers and $175 each for a party of three or more. For more information, call (909) 7X4-9430.


The seventh annual presentation of awards hononng small businesses from each of the seven cilles m the Chaffey College Dtstnct will he held at the Douhlctree llotel in Ontario on Vineyard Avenue from 7:30 a.m. to 9 a.m. This Small Busmess Persons of the Year Breakfast Is an opportumty to honor small husincsses from Chino, Chino I hils, Fontana, Montclair, Ontano, Rancho Cucamonga and Upland. Apphcauons to nommate a small local husmess are availahle from each of the chamhers of commerce. Each chamher ts responsthle for selectmg Its wmning small husiness person. The compcttlton 1s a credible way to highlight a business and Its success. The event wtll he hosted by the Chaffey College Busmess and Professional Development Institute (BPDI). For further information, contact your local chamber of commerce or Chaffey College BPDI at (909) 477-2953.




d by Camille Bound>, Travel Editor

tion In his live-week stay he collected evidence he later used for Ius theory of evolution . Th1s became the foundation for his revolutiOnary work m rev1smg set ideas in biology and changes in all sc1ences m Ius "Origm of Species. '' Due to pressure of the times, he felt

never had to fear harm . They live in peace and harmony with each other, even though man later came and, sadly, dec1mated whole spec1es.

San Christobol 1s Galapagos cap1tal It has the only year-round fresh water source 111 the archipelago. Freshwater Bay has two fresh water waterfalls that run off the cliffs mto the sea. Santa Cruz is a large do rmant volcano and 1s the most populated island. There IS a research center and there arc tours that g1vc clear explanations of the projects that are being completed. Wildlife is 111 abundance w1th g1ant land tOrtOises, sea turtles, land iguanas and manne iguanas noted as the only sea-going lizard in the world. (They have been known to stay at the bottom of the sea feed111g for an hour at a t1me.) Lava lizards and the nonpoisonous island snake can be found here. Birds found only in the Galapagos can be v1ewed at le1sure and wondered over. I Iawks and mockmgbird~ w1th 13 species of finches, frigate b1rds and gulls will keep your interest as they will sometimes land near and pose for photos. Each of three species of boobies- blue footed, red footed and masked - has established different nesting times. They live in different types of habitats and fish for food in different areas of the sea, so they don't interfere with each other. (A lesson that could be we ll taken.)

If you enjoy the ultimate and the most umque in nature, m1xed with exqu1S1le beauty, adventure and mystery, then the Galapagos Each has its charms Islands are definitely for you. Here, Each 1sland 1s d1stmctive and w11hout a doubt, the most unusual has 1ts own character and natural nora and flavor Animals, b1rds, fauna on earth are vegetation and topografound . phy are unique to each Combine pelone Each island has at Icans and sea least two or more names lions, penguins given by the Bnush and thousands of the Ecuadonans. miles away from A great place for the South Pole. snorkeling 1s on Plaza volcanoes that Island. Friendly sea lions still shake the and land iguanas will ground, British make you feel at home pirates that almost while a gathering of sea destroyed the b1rds above will keep islands, Charles SHn·Oiof Undblad you mesmerized and in Darw111 creating wonder. Just watching a his theory of evo- Blue footed boob1es, sky·pomtmg blue footed booby make lutiOn, bird-; of the a landing or d1ve straight down into same species with blue, red or gray he could not publish h1s work until 30 years after h1s return. the sea for his dinner will keep you feet depending upon which of these Due to the islands' isolallon awe-struck for days. island~ they live on, lizards that from the mainland of South On Floreana Island, pmk dive for their d111ner, birds that nammgoes live in one of the America by deep water and can't fly, and the most enormous islands ' many lagoons. Volcanic treacherous currents, and their torto1ses on the face of the earth cones are ;n abundance for great distance from one another, small that live to at least 150 years plus, animals and plants brought by the photo opportumties. The world 's and you have a small slice of the oldest post office, consisting of a w111ds and currents developed difmost unique group of islands 111 barrel in which whalers in the 18th ferently. They adapted themselves this umverse. (Galapagos means to conditions on the islands and century left mail to be picked up by tortmses in Spanish.) The Galapagos, a part of became unique unto themselves. their counterparts going in the opposite direction for delivery, is Here is an unbelievable place Ecuador. is located about 600 miles where the wild from the South Amencan coast and animals and s1ts right on the equator. This chain birds have no of 19 little islands includes around 50 small rocks and 1slets that are instinctive fear of each other or made up of lava from the gigantic humans, they volcanoes that pushed these tiny are as friendly, specks up from the ocean. curious and The total land area is a little unafraid today more than 3,000 square miles as their ancesspread out 111 an area of sea covertors were when ing 23,000 square miles. Only a Charles few of the island-; are inhabited by Darwm first humans, partly due to the fact that visited the only one of the islands has a source islands in of fresh water. S••n·Olor Undblod 1835 The mam reason is that Gwnt Tortoise. Galapagos Islands Darwin's inspiration In !835, Charles Darwin was a 22-year-old Cambridge student when he sailed to the Galapagos as a naturalist on a scientific expedi-

no large predators made it to the islands in the very beginnmg - therefore, the wild animal and bird population

located here. I am told that it 1s still in use. This is one of the few inhabited islands.


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Sn Grammy award 1111111er Naom1 Judd, along 11 '1/h her daughter, l~)·nom111 (The Jwidl), were umlefeau·tl for etght consecuttvc years Ill all three lllli)OI coumry mwrtl 1hmn. Tl"'" popultmrr kept them 111 the Jllthhc \ auen lion '" 11tpa 11un for e 1ght yean The Judd\' far<•,.'('// Tour 11 '111' the 11uhl\lry \ top gr011111g tour 111 199/ Ntm an author, wllh a ru!'\ ·lll·fll he \ \tory, 1he 1.1 a lughly sought-after 11"fllrallomtlantlmottl'llllllllltl 1peaker 1\/10 lrall\lall'\ f111th antli'UIIIe\, hwnor am/ common l e llli' 11110 a powerful and unforgeuab/e me\·\age

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Camille Bounds ts the tra~· ­ el editor for Sunrise PublicatiOns and The Inland Empire Business Journal.




Dr Tom Gmnl, chm cal p1yclw/oglll am/ pwneer 111 metlw pwclwlogy, ha1 alll'ay\ been on the C/11/tng edge of talk radw. Her radto career hegan Ill 1972, aml1n 1975, 1he "em on 10 rei'OIIIIIOIIIZe ha field wuh the 1111/lon \ fint call-111 radiO progra m. She proVIdes hmh chmcal am/ commoll-lell.\1! 10/urwm 1\'ilh comp111110n wlule ne1·er /01mg .11 ght of the enterta111ment ••aluc of radio--and 15 famous for her phrase, "Life 11 nlll a dren rehearsal. "


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